Matsuya Switches Kid's Meal Images to Kobito Zukan Collaboration Design — Nutrition Unchanged, "Store-Limited" Label Removed

On March 31, the pages for the Kid’s Meal items “Kid’s Beef Bowl Waku Waku Set” and “Kid’s Curry and Rice Waku Waku Set” on Matsuya’s official menu site were updated, confirming a switch from the second round of Chiikawa collaboration packaging to Kobito Zukan collaboration packaging.

Comparison of Changes

Item	Chiikawa Part 2 (Former)	Kobito Zukan (New)
Kid’s Beef Bowl Waku Waku Set	450 yen	450 yen
Kid’s Curry and Rice Waku Waku Set	450 yen	450 yen
Collaboration Partner	Chiikawa	Kobito Zukan
Store-Limited Label	Present	Absent

The product names and price (450 yen each) remain unchanged.

Removal of the “Store-Limited” Label

During the Chiikawa collaboration, these two items were listed with a “store-limited menu” note, but in the Kobito Zukan collaboration version, the store-limited label has been removed and the items are now available at all locations. This is consistent with the fact that the Kobito Zukan collaboration itself is a joint rollout across Matsuya, Matsunoya, and Sushimatsu.

Nutrition Values Are Completely Identical Before and After the Collaboration Change

The nutrition data for the Kobito Zukan collaboration version has been published and confirmed to match the Chiikawa collaboration version exactly. Regardless of the collaboration, the contents of the Kid’s Meal items themselves stay the same — only the imagery (packaging) and included merchandise change.

Menu Item	Price	Calories	Protein	Fat	Carbohydrates	Salt Equivalent
Kid’s Beef Bowl Waku Waku Set	450 yen	609 kcal	12.8g	23.2g	84.7g	1.90g
Kid’s Curry and Rice Waku Waku Set	450 yen	547 kcal	10.3g	14.7g	90.5g	2.50g

Starting at 10:00 AM on March 31, as part of the Kobito Zukan collaboration campaign, an “Original Kobito Towel” (six varieties in total) is being given away with orders of the eligible Kid’s Meal items.