Matsuya Official X Announces 'Summer Song Request Drive' for Oishisa Marumie Channel
At 9:43 AM on June 8, 2026, Matsuya’s official X account (@matsuya_foods) posted a call for summer song requests from viewers ahead of the summer song episode of its in-store radio program, Oishisa Marumie Channel. The post asks, “Drives, fireworks displays, walking home from club activities… Is there a summer song that instantly brings back your memories of ‘that summer’?” and invites viewers to submit anything from the latest hits to classic favorites, along with a personal episode. The post closes with the hashtag #MatsuyaMarumie, establishing a viewer-participation request slot.
Post Content
✨Oishisa Marumie👀 Channel✨ ＼ 🍉Summer Song Request Drive ＼ Drives, fireworks displays, walking home from club activities… Is there a summer song that instantly brings back your memories of “that summer”? (‘ω’) Tell us, along with your episode, anything from the latest song you want to hear this year to a nostalgic classic. #MatsuyaMarumie
No images or videos were attached to the post — it’s a text-only post built from emojis and a hashtag. By listing three concrete summer situations — “drives,” “fireworks displays,” and “walking home from club activities” — it lines up memory triggers for listeners to recall their own scenes.
What Is Oishisa Marumie Channel?
Oishisa Marumie Channel is an audio radio program played inside Matsuya stores. Voice actress Mie Sonozaki serves as the program’s navigator, and she also provides the narration for the ticket vending machines in Matsuya stores. The program has also been used as a venue for the official X account to share collaboration previews and behind-the-scenes recording snapshots.
Most recently, on June 3, 2026, Teimuraz Lezhava, Ambassador of Georgia to Japan, posted about a recording session with Mie Sonozaki, which Matsuya’s official account then quote-reposted with “Stay tuned” (in the context of the Ambassador of Georgia collaboration, i.e., Shkmeruli). The program slot operates as a multipurpose communication channel that serves as a “collaboration preview,” a “social media tie-in campaign,” and a “bridge to the in-store experience” all at once.
A New Pattern as a Viewer-Participation Campaign
Past posts related to Marumie Channel mainly centered on outreach from the official side, such as behind-the-scenes recording snapshots and quote-reposts with collaboration partners. This time’s Summer Song Request Drive is built as a two-way format that gathers hashtag-tagged requests with episodes from listeners and incorporates them into the program lineup.
| Recent Marumie Channel-related Posts | Date & Time | Nature |
|---|---|---|
| Ambassador of Georgia × Mie Sonozaki Recording Preview (Quote Repost) | June 3, 2026, 7:44 PM | Official → Listener (Collaboration Preview) |
| Summer Song Request Drive (This Post) | June 8, 2026, 9:43 AM | Listener → Official (Participatory) |
This brings the standard radio program format of “gather requests → select songs on-air → broadcast” into the in-store broadcast, designed so that posts on X (hashtag-tagged episodes) connect directly to a future in-store BGM experience. The hashtag #MatsuyaMarumie is structured to serve both as a way to tally posts and as a reference for later follow-up.
Editor's Note
The fact that "walking home from club activities" made the list of examples shows how wide a generational net this campaign casts. Hearing your own request play while you're waiting for your Beef Bowl in-store would be quite the experience.
