Matsuya Official App Announces Follow & Repost Campaign for a Chance to Win a Giant Kakuremomojiri Plush

On May 16, 2026, at 10:41 AM, the Matsuya official app sent a push notification announcing a Follow & Repost Campaign offering a chance to win a Giant Kakuremomojiri Plush and Matsuya Points. The announcement came one hour and 41 minutes after the official X account’s individual introduction of Kakuremomojiri at 9:00 AM that same day, positioned as an additional promotional push during the Kobito Collaboration Part 2 period.

Notification Text (Original)

Title: 📚 Follow & Repost for a Chance to Win a Giant Kakuremomojiri Plush!

Body: Follow the Matsuya official X account and repost the target post for a chance to win a Giant Kakuremomojiri Plush and Matsuya Points! See the app or the Matsuya official X account for details!

The emoji at the start of the title is “📚” (a book emoji), chosen for its association with the Kobito Zukan works (a book series). The body is built from three elements — entry steps, prize, and a link to details — conveying the Follow & Repost entry conditions and prize in minimal form.

Campaign Overview

What can be read from the notification’s title and body is as follows.

Item	Details
Prize	Giant Kakuremomojiri Plush, Matsuya Points
How to Enter	Follow the Matsuya official X account (@matsuya_foods) + repost the target post
Details	Matsuya official app or Matsuya official X account

The notification body does not specify the number of winners, the entry period, or which post is the target — it’s structured to direct users to “the app or the Matsuya official X account” for details.

Part of a Sequence Linked to This Morning’s Individual Kakuremomojiri Introduction

Today’s (May 16) Kobito Collaboration-related messaging forms a two-part sequence: a morning character introduction followed by a linked app notification.

Time	Channel	Content
9:00 AM, May 16, 2026	Official X	Individual introduction of Kobito Collaboration Part 2 pouch “Kakuremomojiri”
10:41 AM, May 16, 2026 (this notification)	Official App	Announcement of Follow & Repost Campaign for a chance to win a Giant Kakuremomojiri Plush

One hour and 41 minutes after the 9:00 AM post drew attention to Kakuremomojiri, the app notification announced a Follow & Repost Campaign offering a “Giant Plush” of the same character as the prize. The flow from character introduction to giant-plush prize appeal was concentrated within the same morning.

Second Follow & Repost Campaign of the Kobito Collaboration Part 2 Period

This is the second official X Follow & Repost Campaign during the Kobito Collaboration Part 2 period, following the one on May 12, the day the collaboration’s Part 2 began.

Campaign	Start Date	Prize	Number of Winners
Kobito Part 2 Commemorative Follow & Repost (started 5/12)	10:09 AM, May 12, 2026	1,000 Matsuya Points	30 people
Giant Kakuremomojiri Plush Drawing (this one)	May 16, 2026 (app announcement)	Giant Kakuremomojiri Plush, Matsuya Points	Not specified in notification

While the Follow & Repost campaign at the start of Part 2 offered a standard prize of “1,000 Matsuya Points × 30 winners,” this one puts front and center an original prize directly tied to the character — a “Giant Plush.” It appears to mark a shift, at the midpoint of the Part 2 period (through June 30), toward using a character-exclusive prize to draw attention.

A Recurring Pattern: Announcing Follow & Repost Campaigns via App Notification

Announcing Follow & Repost campaigns through Matsuya official app push notifications is a pattern with multiple precedents in operations since April. It has become an established cross-channel approach for informing app members of promotions running on X.

The notification body withholds details such as the entry period and number of winners, and is structured to be completed by directing users to the app and the official X account — a design that consistently leads app members to “go check the details.”