Matsuya Delists 9 Items in Today's Menu Update: All 5 Founding Beef Tongue Curry and Rice Items Officially Discontinued, 4 Chicken Rice Items Flagged for Discontinuation
Matsuya’s menu page confirmed the simultaneous delisting of 9 items on April 7. At the same time, 4 items received a newly added “To Be Discontinued Successively” notice, and 1 item had its limited-time flag activated. In total, 14 changes took place on the same day.
9 Items Delisted
Founding Beef Tongue Curry and Rice Series (5 Items)
The series, which had carried a “To Be Discontinued Successively” notice since March 31, has now been delisted in full. It exits roughly two weeks after its March 24 launch.
| Menu Item | Price |
|---|---|
| Founding Beef Tongue Curry and Rice | 980 yen |
| Cheese Founding Beef Tongue Curry and Rice | 1,180 yen |
| Founding Beef Tongue Karegyu | 1,250 yen |
| Hamburg Steak Founding Beef Tongue Curry and Rice | 1,350 yen |
| Umatoma Hamburg Steak Founding Beef Tongue Curry and Rice | 1,480 yen |
The base “Founding Beef Curry and Rice” series (without beef tongue) remains on sale as a regular menu item.
Samgyeopsal-style Extra-Thick Pork Boneless Short Rib Yakiniku (2 Items)
The two Samgyeopsal-style items, which had been offered at select stores, have also been delisted. Announced on March 5, they were on sale for about one month.
| Menu Item | Price |
|---|---|
| Samgyeopsal-style Extra-Thick Pork Boneless Short Rib Yakiniku Set Meal | 1,180 yen |
| Samgyeopsal-style Extra-Thick Pork Boneless Short Rib Yakiniku | 1,080 yen |
Fried Chicken Beef Bowl (2 Items)
Two store-limited Fried Chicken Beef Bowl items have also been delisted.
| Menu Item | Price |
|---|---|
| Tartar Sauce Fried Chicken Beef Bowl | 880 yen |
| Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Fried Chicken Beef Bowl | 920 yen |
4 Items Newly Flagged for Discontinuation
Four items in the Chicken Rice / Seared Mayo Spicy Chicken Rice lineup newly received a “To Be Discontinued Successively” notice.
| Menu Item | Price | Category |
|---|---|---|
| Chicken Rice | 580 yen | Bowl |
| Seared Mayo Spicy Chicken Rice | 680 yen | Bowl |
| Chicken Combo Beef Bowl | 790 yen | Bowl |
| Seared Mayo Spicy Chicken Combo Beef Bowl | 890 yen | Bowl |
Seared Mayo Spicy Chicken Rice only launched on February 26, making this a discontinuation notice roughly six weeks after release. Chicken Rice and Chicken Combo Beef Bowl, by contrast, have been sold as regular menu items for a long stretch.
Umatoma Cheese Beef Bowl Gets a Limited-Time Flag
Umatoma Cheese Beef Bowl, added today, has also been set with a limited-time flag. The announcement made no mention of it being a limited-time item, but the menu data now formally treats it as one.
A Major Lineup Shakeup on the Launch Day of New Items
Today, April 7, is the launch day for Umatoma Cheese Beef Bowl and Lunch Set with Choice of 60 Dishes. In step with the launch, 9 items were delisted and 4 more flagged for discontinuation, making it a day of major changes to the menu lineup.
Editor's Note
9 items delisted, 4 more flagged for discontinuation — a major menu clear-out affecting 13 items in total. The day a new item launches is also, it turns out, a day of farewells.
Related Articles
Matsuya Adds "Discontinuation Notice" to 5 Founding Beef Tongue Curry and Rice Items — Announced Just One Week After Launch
Matsuya Adds "Umatoma Cheese Beef Bowl" to Menu — Regular Serving 933kcal, 690 yen — Two Mayo-based Beef Bowls Officially Discontinued
