Matsuya Removes 9 Items in Today's Menu Update: All 5 Founding Beef Tongue Curry Items Officially Ended, and Discontinuation Notices Added to 4 Chicken Rice Items

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title: “Matsuya Removes 9 Items in Today’s Menu Update: All 5 Founding Beef Tongue Curry Items Officially Ended, and Discontinuation Notices Added to 4 Chicken Rice Items” categories:

  • menu tags:
  • discontinued
  • deleted published: true created_at: “2026-04-07T10:17:01+09:00” updated_at: “2026-06-26T16:54:47+09:00” thumbnail: “https://cdn.gyumesy.com/articles/jzxgwf/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/jzxgwf/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/” editor_comment: “9 items removed and 4 discontinuation notices issued, affecting 13 items in total in a big clear-out. The launch day of new menu items is also a day of farewells.” description: “On April 7, Matsuya’s menu page removed 9 items at once. All 5 Founding Beef Tongue Curry and Rice items were officially delisted, along with 2 Samgyeopsal-style items and 2 Fried Chicken Beef Bowl items. In addition, a "to be discontinued successively" notice was added to 4 Chicken Rice items.” related_articles:
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On April 7, 9 items were delisted at once from Matsuya’s menu page. At the same time, a “To Be Discontinued Successively” notice was added to 4 items, and the Limited-time flag was enabled for 1 item. In total, 14 changes were made simultaneously.

9 Items Delisted

松屋、本日のメニュー改定で9品を一斉削除 創業ビーフ牛タンカレー全5品が正式終了、鶏めし系4品にも終売表示
Source: Matsuya Foods Official

Founding Beef Tongue Curry and Rice Series (5 Items)

The series, which had carried a “To Be Discontinued Successively” notice since March 31, has now been delisted in full. It exited about two weeks after its March 24 launch.

Menu item Price
Founding Beef Tongue Curry and Rice 980 yen
Cheese Founding Beef Tongue Curry and Rice 1,180 yen
Founding Beef Tongue Karegyu 1,250 yen
Hamburg Steak Founding Beef Tongue Curry and Rice 1,350 yen
Umatoma Hamburg Steak Founding Beef Tongue Curry and Rice 1,480 yen

The base “Founding Beef Curry & Rice” series (without beef tongue) continues to be sold as a regular menu item.

Samgyeopsal-style Extra-Thick Pork Boneless Short Rib Yakiniku (2 Items)

The 2 Samgyeopsal-style items, which were sold at limited stores, have also been delisted. Announced on March 5, they were on sale for about one month.

Menu item Price
Samgyeopsal-style Extra-Thick Pork Boneless Short Rib Yakiniku Set Meal 1,180 yen
Samgyeopsal-style Extra-Thick Pork Boneless Short Rib Yakiniku 1,080 yen

Fried Chicken Beef Bowls (2 Items)

2 Fried Chicken Beef Bowl items, also sold at limited stores, have been delisted as well.

Menu item Price
Tartar Sauce Fried Chicken Beef Bowl 880 yen
Beef Bowl topped with Grated Radish & Ponzu Citrus Soy Sauce w/ Fried Chicken 920 yen

4 Items with a Discontinuation Notice Added

A “To Be Discontinued Successively” notice has been newly added to 4 items in the Chicken Rice and Seared Mayo Spicy Chicken Rice lines.

Menu item Price Category
Chicken Rice 580 yen Bowl
Seared Mayo Spicy Chicken Rice 680 yen Bowl
Chicken Combo Beef Bowl 790 yen Bowl
Seared Mayo Spicy Chicken Combo Beef Bowl 890 yen Bowl

Seared Mayo Spicy Chicken Rice launched only on February 26, so this discontinuation notice comes after about six weeks. Chicken Rice and Chicken Combo Beef Bowl have been sold for a long time as regular menu items.

Limited-time Flag on Beef Bowl topped with Tomato and Cheese

The Limited-time flag has also been set on “Beef Bowl topped with Tomato and Cheese,” which was added today. The announcement made no mention of it being limited-time, but in the menu data it is now officially treated as a limited-time item.

Major Menu Shake-up on a New Release Day

Today, April 7, is the launch day of the Beef Bowl topped with Tomato and Cheese and the Lunch Set with Choice of 60 Dishes. Alongside these, 9 items were delisted and 4 discontinuation notices were issued, making it a day when the menu lineup changed substantially.

Editor's Note

9 items removed and 4 discontinuation notices issued, affecting 13 items in total in a big clear-out. The launch day of new menu items is also a day of farewells.