Matsuya: Two Fukui Prefecture Stores End 24-Hour Operation, Synchronously Shorten Hours to '5:00 AM–2:00 AM'

As of 6:35 PM on June 13, 2026, Matsuya’s official site updated the operating hours for two stores in Fukui Prefecture at the same time, both scaling back from ‘24-hour operation’ to ‘5:00 AM to 2:00 AM, last order 30 minutes before close.’ The two stores are Matsuya Echizen Sempuku Store (No. 1958) in Echizen City, Fukui Prefecture (29 Sempukucho, Echizen City; co-located with Matsunoya) and Matsuya Fukui Wakasugi Store (No. 1973) in Fukui City, Fukui Prefecture (4-715 Wakasugicho, Fukui City; co-located with Matsunoya). Both stores had expanded their hours from ‘5:00 AM to 2:00 AM’ to ‘24-hour operation’ on May 1, 2026, so today’s change is a reversal back to the original operating-hours profile 43 days after the May 1 expansion to 24 hours. That same afternoon at 2:05 PM, Matsuya Toyama Fuchu Store (No. 1720) in Toyama City, Toyama Prefecture also ended its 24-hour operation 43 days after its own May 1 expansion, meaning three stores in the Hokuriku area reversed the same pattern in sync.

Changes at the Two Fukui Prefecture Stores

Store	Code	Location	Before	After (This Update)
Matsuya Echizen Sempuku Store	1958	29 Sempukucho, Echizen City, Fukui Prefecture	24-hour operation *Temporarily closed 5/16, 5/19, 5/23, 5/26, 5/30: 10:00 PM to 9:00 AM	5:00 AM to 2:00 AM, last order 30 minutes before close
Matsuya Fukui Wakasugi Store	1973	4-715 Wakasugicho, Fukui City, Fukui Prefecture	24-hour operation	5:00 AM to 2:00 AM, last order 30 minutes before close

At both stores, the core operating hours changed from ‘24-hour operation’ to ‘5:00 AM to 2:00 AM, last order 30 minutes before close,’ switching the 2:00 AM to 5:00 AM window to outside business hours. Daily operating hours were shortened from 24 hours to 21 hours. For Echizen Sempuku Store, the May temporary-closure schedule that had previously been appended at the end of the listing (the 5/16–5/30 nighttime partial-closure notation) was also removed at the same time, and combined with the addition of the last-order note, the listing as a whole was tidied up.

Reversal 43 Days After the May 1 Expansion to 24 Hours: Three Hokuriku Stores in Complete Sync

Both stores had already reflected the expansion from ‘5:00 AM to 2:00 AM’ to ‘24-hour operation’ on May 1, 2026, so today’s reversal marks the simultaneous end of 24-hour operation that had continued for 43 days. Matsuya Toyama Fuchu Store (No. 1720, Toyama City, Toyama Prefecture), whose change was reflected that same afternoon at 2:05 PM, likewise expanded to 24 hours on May 1 and reversed to ‘4:00 AM to 2:00 AM, last order 30 minutes before close’ 43 days later — putting three Hokuriku-area stores in complete sync from 5/1 to 6/13.

Store	Code	May 1 Change	Today’s (June 13) Change	24-Hour Operation Period
Matsuya Toyama Fuchu Store	1720 (Toyama City, Toyama Prefecture)	5:00 AM–2:00 AM → 24-hour operation	24-hour operation → 4:00 AM–2:00 AM, last order 30 minutes before close	Approx. 43 days (5/1–6/13)
Matsuya Echizen Sempuku Store	1958 (Echizen City, Fukui Prefecture; this update)	5:00 AM–2:00 AM → 24-hour operation	24-hour operation → 5:00 AM–2:00 AM, last order 30 minutes before close	Approx. 43 days (5/1–6/13)
Matsuya Fukui Wakasugi Store	1973 (Fukui City, Fukui Prefecture; this update)	5:00 AM–2:00 AM → 24-hour operation	24-hour operation → 5:00 AM–2:00 AM, last order 30 minutes before close	Approx. 43 days (5/1–6/13)

All three stores expanded to 24-hour operation in sync on May 1 and scaled back in sync on June 13 — a fully synchronized operation. With locations in Toyama City (Toyama Prefecture), Echizen City (Fukui Prefecture), and Fukui City (Fukui Prefecture), the pattern suggests these three Hokuriku-area stores had their 24-hour trial and withdrawal designed together as a single package.

Fukui Prefecture’s 24-Hour Stores Drop to Three

As of today, five Matsuya stores are operating in Fukui Prefecture. With today’s reduction at Echizen Sempuku Store and Fukui Wakasugi Store, the number of 24-hour stores in Fukui Prefecture drops from five (as of this morning) to three.

Store	Code	Location	Operating Hours
Matsuya Fukui Miyuki Store	0649	4-20-8 Miyuki, Fukui City	24-hour operation
Matsuya Fukui Owada Store	0795	2-1304 Owada, Fukui City	24-hour operation
Matsuya Tsuruga Store	2173	1-13-1 Chuocho, Tsuruga City	24-hour operation
Matsuya Echizen Sempuku Store (this update)	1958	29 Sempukucho, Echizen City	5:00 AM to 2:00 AM, last order 30 minutes before close
Matsuya Fukui Wakasugi Store (this update)	1973	4-715 Wakasugicho, Fukui City	5:00 AM to 2:00 AM, last order 30 minutes before close

Fukui Prefecture’s 24-hour operation now rests on three stores — Fukui Miyuki Store, Fukui Owada Store, and Tsuruga Store — while Echizen City (the prefecture’s only Matsuya) and Wakasugicho in Fukui City (the prefecture’s second store, in the Wakasugi area) return to their original 22-hour operating profile.

The Pattern of 24-Hour Operation Endings Spreads Across the Hokuriku Area

The Hokuriku area’s pattern of ‘24-hour operation ending → reversal to the original profile,’ which began with the June 10, 2026 reversal at Toyama Shimoakae Store (5/16–6/10, 25 days later), expanded all at once today, June 13, with the synchronized reversal of three stores in the same area.

Reversal Date	Store	24-Hour Operation Period
June 10, 2026	Matsuya Toyama Shimoakae Store (1771, Toyama City, Toyama Prefecture)	Approx. 25 days (5/16–6/10)
June 13, 2026, 2:05 PM	Matsuya Toyama Fuchu Store (1720, Toyama City, Toyama Prefecture)	Approx. 43 days (5/1–6/13)
June 13, 2026, 6:35 PM (this update)	Matsuya Echizen Sempuku Store (1958, Echizen City, Fukui Prefecture)	Approx. 43 days (5/1–6/13)
June 13, 2026, 6:35 PM (this update)	Matsuya Fukui Wakasugi Store (1973, Fukui City, Fukui Prefecture)	Approx. 43 days (5/1–6/13)

Across four stores in two Hokuriku prefectures — Toyama Prefecture (Toyama Shimoakae Store, Toyama Fuchu Store) and Fukui Prefecture (Echizen Sempuku Store, Fukui Wakasugi Store) — a common cycle has now completed: expansion to 24-hour operation in May, followed by termination in mid-June. In contrast to the wave of 24-hour expansions that continued in the Kanto region from April through May, the Hokuriku area shows a recurring pattern of trial periods lasting roughly 45 days before reverting to the original profile. It remains possible that similar reversals will follow at the remaining 24-hour stores in the Hokuriku area.