Matsuya Official X Announces '60th Founding Anniversary Shkmeruli Festival' Starting June 16

Matsuya’s official X account (@matsuya_foods) quoted an apology post made earlier the same day by Teimuraz Lezhava, Ambassador of Georgia to Japan (@TeimurazLezhava), at 8:12 PM on June 9, 2026, and posted: “Please wait a little longer for the official announcement of Matsuya’s 60th Founding Anniversary Shkmeruli Festival (╹◡╹).” The quoted post clearly states the revival start date: “Please purchase Shkmeruli at Matsuya from June 16.” As a result, both the branding name ‘60th Founding Anniversary Shkmeruli Festival’ and the start date of Tuesday, June 16 are now available as official information at the same time.

Official X Post (Matsuya Official X)

A Shkmeruli poster at the Georgian 🇬🇪 embassy!?

We have to go see it!!

Please wait a little longer for the official announcement of Matsuya’s 60th Founding Anniversary Shkmeruli Festival (╹◡╹)

#Matsuya #Shkmeruli

Quoted Post: Apology from Teimuraz Lezhava, Ambassador of Georgia to Japan

Apology

After we put up a poster at the embassy, a passerby asked whether Shkmeruli Set Meals could be eaten at the embassy. The embassy does not serve Shkmeruli Set Meals or Shkmeruli Katsu Set Meals. We apologize for the misunderstanding.

Please purchase Shkmeruli at Matsuya from June 16.

The ambassador’s apology names two items: ‘Shkmeruli Set Meal’ and ‘Shkmeruli Katsu Set Meal.’ Through the ambassador’s post, the revival start date, the fact that a poster is physically displayed at the embassy, and even the existence of a two-item lineup were all revealed ahead of Matsuya’s official announcement.

Information Revealed Around This Post

Element	Details
1. Event name	‘Matsuya 60th Founding Anniversary Shkmeruli Festival’ (Matsuya’s official account uses the ‘Festival’ label)
2. Start date	Revival at Matsuya from Tuesday, June 16, 2026
3. Lineup	The ambassador’s post names two items: ‘Shkmeruli Set Meal’ and ‘Shkmeruli Katsu Set Meal’
4. Physical rollout	A Shkmeruli poster is displayed at the Embassy of Georgia in Japan
5. Note	Matsuya’s “official announcement” is scheduled for a later date

‘Shkmeruli Katsu Set Meal’ is one of the two items named in the ambassador’s post, and the name suggests a combination of a Shkmeruli-based sauce with Matsuya’s loin cutlet. No item with this name appears in past Shkmeruli revival lineups, so the details await Matsuya’s official announcement.

From the June 3 Teaser to the June 9 Confirmation

The return of the Georgian ambassador x Shkmeruli collaboration has been revealed step by step, starting with Matsuya’s official X quote repost on June 3. This quote repost brought the revival date, the event name, and the physical poster display to the surface all at once.

Date/Time	Event	Details
June 2, 2026	Ambassador x Mie Sonozaki recording post	The ambassador’s post hinted that ‘that hot pot is coming again’
June 3, 2026, 7:44 PM	Matsuya official X quote repost	Teased the return of Shkmeruli with ‘The two finally meet’ and ‘Look forward to what happens’
June 9, 2026 (daytime)	Ambassador’s apology post	A physical poster was put up at the embassy; apologized after a passerby’s inquiry. Stated the revival date of June 16 and two item names
June 9, 2026, 8:12 PM (this post)	Matsuya official X quote repost	First use of the name ‘60th Founding Anniversary Shkmeruli Festival’; announced that the official announcement will come later

The rollout appears designed to move multiple channels in stages: an announcement on the in-store radio program ‘Oishisa Marumie Channel,’ recorded by Mie Sonozaki, then a physical poster at the embassy, then official X posts. By elevating the campaign to a ‘Festival’ as part of the 60th anniversary projects rather than a one-off Shkmeruli revival, it differs in character from past Shkmeruli revival patterns.

Emoticon Watch: （╹◡╹） Carried Over to the Quote Repost

Amid ongoing shifts in how the narrator-named account uses emoticons in recent eating-report and announcement posts, （╹◡╹） was used on its own again in this quote repost.

Date/Time	Post	Emoticon
June 3, 2026, 7:44 PM	Georgian ambassador quote repost (recording teaser)	（╹◡╹）+😎
June 8, 2026, 6:35 PM	Eating report: Yakiniku Boneless Short Rib Set Meal	( ¯꒳¯ )+😊
June 9, 2026, 7:01 PM	Eating report: Neo Tomato Chunky Chicken Curry and Rice	（╹◡╹） alone
June 9, 2026, 8:12 PM (this post)	Georgian ambassador apology quote repost	（╹◡╹） alone

In both the June 3 Georgian ambassador quote repost (recording teaser) and this quote repost, the Georgian ambassador series used the （╹◡╹） style. This appears to be a practice of matching the narrator’s emoticon in quote reposts involving the same collaboration partner.