Matsuya Official X Previews '60th Founding Anniversary Shkmeruli Festival' Starting June 16

On June 9, 2026 at 20:12, Matsuya’s official X account (@matsuya_foods) quoted a post from Teimuraz Lezhava, Ambassador of Georgia to Japan (@TeimurazLezhava), which had been posted the same day, and wrote, “Please wait a little longer for the official announcement of the Shkmeruli Festival commemorating Matsuya’s 60th founding anniversary (╹◡╹).” The quoted post explicitly stated, “Please look forward to purchasing Shkmeruli at Matsuya starting June 16,” disclosing the resale start date. This means the branding name “60th Founding Anniversary Shkmeruli Festival” and the June 16 (Tuesday) start date were both confirmed as official information at the same time.

Official X Post Text (Matsuya Official X)

Is that a Shkmeruli poster at the Georgian 🇬🇪 Embassy!?

I have to go see it!!

Please wait a little longer for the official announcement of the Shkmeruli Festival commemorating Matsuya’s 60th founding anniversary (╹◡╹)

#Matsuya #Shkmeruli

Quoted Post: Apology from Teimuraz Lezhava, Ambassador of Georgia to Japan

Apology

After a poster was put up at the Embassy, a passerby asked whether the Shkmeruli Set Meal could be eaten there. To clarify, the Embassy does not serve the Shkmeruli Set Meal or the Shkmeruli Katsu Set Meal. We apologize for the confusion this caused.

Please look forward to purchasing Shkmeruli at Matsuya starting June 16.

The Ambassador’s apology explicitly names two products: the “Shkmeruli Set Meal” and the “Shkmeruli Katsu Set Meal.” Between the confirmed resale date, the fact that a poster was physically displayed at the Embassy, and the existence of a two-item lineup, information surfaced through the Ambassador’s post ahead of Matsuya’s own official announcement.

Information Confirmed Around This Post

Element	Details
1. Campaign name	“Matsuya’s 60th Founding Anniversary Shkmeruli Festival” (Matsuya’s official account uses the “Festival” title)
2. Start date	Resale at Matsuya begins Tuesday, June 16, 2026
3. Lineup	The Ambassador’s post named two items: the “Shkmeruli Set Meal” and the “Shkmeruli Katsu Set Meal”
4. Physical rollout	A Shkmeruli poster was displayed at the Embassy of Georgia to Japan
5. Note	Matsuya’s official “formal announcement” is scheduled for a later date

The “Shkmeruli Katsu Set Meal” is one of the two items named in the Ambassador’s post, and the name suggests a pairing of Shkmeruli-based sauce with Matsuya’s Loin Cutlet. No item of the same name can be confirmed among past Shkmeruli revival lineups, so the details remain pending Matsuya’s official announcement.

From the June 3 Preview to the June 9 Confirmation

The return of the Georgian Ambassador x Shkmeruli pairing had been gradually revealed in stages, starting with a quote post from Matsuya’s official X account on June 3. This latest quote post brought the resale date, campaign name, and physical poster display all to light at once.

Date	Event	Details
June 2, 2026	Recording post with the Ambassador and Mie Sonozaki	The Ambassador’s post hinted, “That hot pot is coming back again”
June 3, 2026, 19:44	Matsuya official X quote post	Previewed the Shkmeruli comeback with “The two of them meet” and “Stay tuned for what happens”
June 9, 2026 (daytime)	Ambassador’s apology post	A physical poster was displayed at the Embassy, prompting passerby inquiries and an apology. The June 16 resale date and the two item names were disclosed
June 9, 2026, 20:12 (this post)	Matsuya official X quote post	First use of the name “60th Founding Anniversary Shkmeruli Festival,” with the formal announcement previewed for a later date

The rollout appears designed to move across multiple channels in stages: an announcement on the in-store radio program “Oishisa Marumie Channel,” recorded by Mie Sonozaki, followed by the physical poster display at the Embassy, and then the official X post. Rather than a standalone Shkmeruli resale, positioning it under the “Festival” banner as part of the 60th founding anniversary campaign marks a different character from past Shkmeruli revival patterns.

Emoticon Watch: (╹◡╹) Carries Over to the Quote Post

Amid recent fluctuation in the narrator-credited emoticon usage across taste-test and announcement posts, this quote post again used (╹◡╹) on its own.

Date	Post	Emoticon
June 3, 2026, 19:44	Georgian Ambassador quote post (recording preview)	(╹◡╹) + 😎
June 8, 2026, 18:35	Yakiniku Boneless Short Rib Set Meal taste test	( ¯꒳¯ ) + 😊
June 9, 2026, 19:01	Neo Tomato Chunky Chicken Curry and Rice taste test	(╹◡╹) alone
June 9, 2026, 20:12 (this post)	Georgian Ambassador apology quote post	(╹◡╹) alone

Both the June 3 Georgian Ambassador quote post (recording preview) and this latest quote post used the (╹◡╹)-style emoticon for the Georgian Ambassador series. This suggests an operational pattern of matching the narrator’s emoticon across quote posts to the same collaboration partner.