Matsuya's Official X Account Clarifies: Rakuten Pay Stamp Rally Campaign Applies Only to Ticket Vending Machines and Self-Checkout Registers

At 10:49 AM on June 13, 2026, Matsuya’s official X account (@matsuya_foods) posted about the ongoing ‘Matsuya 60th Founding Anniversary! Stamp Rally Campaign’ (a Rakuten Pay × Matsuya Foods collaboration, running from 12:00 AM on June 1, 2026 to 11:59 PM on June 30, 2026): ‘The Rakuten Pay Stamp Rally Campaign is underway 🎉’ and ‘This time, it applies only to ticket vending machines and self-checkout registers!’ — reiterating an important condition limiting which payment scenarios qualify. The post closed with a teaser: ‘Apparently there’s a Matsuya App campaign coming next month…!?’, hinting at a Matsuya App-focused campaign planned for July.

Post Text

Rakuten Pay Stamp Rally Campaign is underway 🎉 This time, it applies only to ticket vending machines and self-checkout registers! Apparently there’s a Matsuya App campaign coming next month…!?

Key Visual Observations: The “R Pay × Matsuya Foods” 60th Anniversary Stamp Rally

The key visual combines Rakuten Pay’s red and navy with Matsuya’s brand orange, featuring a photo of the Beef Bowl Set Meal in the lower left and a Beef Bowl in the upper right. The rewards come in two tiers: a ‘stamp rebate for all participants (up to 10%, capped at 2,000 points)’ and a ‘rank bonus for the top 600 participants (up to 6,000 points).’

Item	Details
Campaign Name	Matsuya 60th Founding Anniversary! Stamp Rally Campaign
Partnership	Rakuten Pay × Matsuya Foods
Period	12:00 AM, Monday, June 1, 2026 – 11:59 PM, Tuesday, June 30, 2026
Reward 1	Up to 10% back in Rakuten Points based on stamp count (capped at 2,000 points)
Reward 2	Up to 6,000 Rakuten Points for the top 600 participants by total payment amount
Entry	Entry required (via the campaign page on the Rakuten Pay website)
Eligible Payments (specified in this post)	Rakuten Pay payments made at ticket vending machines or self-checkout registers

New Information: Eligible Payments Reconfirmed as “Ticket Vending Machines and Self-Checkout Registers Only”

The biggest news element in this post is the explicit statement, ‘This time, it applies only to ticket vending machines and self-checkout registers!’ — a clear limitation on eligible payment scenarios. When the campaign was first announced on May 28, this restriction wasn’t prominently featured in the announcement text. Today’s official X post, however, emphasized it with the phrases ‘this time’ and ‘only ticket vending machines and self-checkout registers,’ punctuated with an exclamation mark.

This strongly suggests that face-to-face payments made with Rakuten Pay directly to a staff member at the register, as well as payments through the Matsuya App or Matsuben Net, are not eligible for this campaign. Customers aiming to earn Rakuten Points through the Stamp Rally need to choose Rakuten Pay at a ticket vending machine or self-checkout register when they visit a store.

New Information: Teaser for Next Month’s Matsuya App Campaign

The line at the end of the post, ‘Apparently there’s a Matsuya App campaign coming next month…!?’, marks the first time an official channel has hinted at a Matsuya App-focused campaign planned for July. Three implications can be read from this teaser.

Element	Implication
Timing	Next month (July 2026)
Eligible Payment	Matsuya App (a scenario not covered by Rakuten Pay)
Phrasing	The vague “apparently…!?” wording signals a preliminary teaser rather than confirmed official information

The structure of alternating eligible payment scenarios month by month — Rakuten Pay in June (limited to ticket vending machines and self-checkout registers) and the Matsuya App planned for July — suggests a rotating design aimed at promoting different payment channels each month. It hints at a campaign framework that appeals to different groups of payment users on a monthly basis: ticket-vending-machine and self-checkout users via Rakuten Pay in June, and Matsuya App users via the app in July.

Chronological Continuity with the 60th Anniversary Campaign Series

2026 marks Matsuya’s 60th anniversary since its founding. The Rakuten Pay Stamp Rally is one of the campaigns held as part of the 60th anniversary celebration series, with its June run forming one part of that lineup. Most recently, the worldwide simultaneous revival of ‘Shkmeruli’ (from June 16) is also part of the 60th anniversary initiatives, forming a structure where milestone campaigns continue month after month: the Rakuten Pay Stamp Rally ends (June 30) → the Matsuya App-focused campaign (teased) follows in July.

Period	60th Anniversary Initiative
June 1 – June 30, 2026	Rakuten Pay Stamp Rally (eligible at ticket vending machines and self-checkout registers)
From June 16, 2026 (limited quantity)	Worldwide Simultaneous Shkmeruli Revival
July 2026 (teased)	Matsuya App-focused Campaign

In the latter half of the Rakuten Pay Stamp Rally (late June), it runs in parallel with the Shkmeruli revival, creating weekends where three elements overlap: ticket-vending-machine and self-checkout users, Rakuten Pay payments, and 60th anniversary menu items.