Matsuya Official Notice: Rakuten Pay Campaign Title Word Order Corrected from "60th Anniversary Founding" to "60th Founding Anniversary"

On the morning of May 29, 2026, the title of the notice “Rakuten Points Rebate Campaign for Rakuten Pay Payments” on Matsuya’s official website was corrected from “Matsuya’s 60th Anniversary Founding! Rakuten Points Rebate Campaign for Rakuten Pay Payments!” to “Matsuya’s 60th Founding Anniversary! Rakuten Points Rebate Campaign for Rakuten Pay Payments!” The change swaps the word order of the opening phrase from “60th Anniversary Founding” to “60th Founding Anniversary,” with no changes to the body content, including the campaign period, rebate rate, or eligible stores. This case marks the fourth and final title word-order correction among the four 60th Anniversary payment campaigns carried out this morning.

Changes

Item	Before	After (This Change)
Notice Title	Matsuya’s 60th Anniversary Founding! Rakuten Points Rebate Campaign for Rakuten Pay Payments!	Matsuya’s 60th Founding Anniversary! Rakuten Points Rebate Campaign for Rakuten Pay Payments!
Opening Phrase	“Matsuya’s 60th Anniversary Founding”	“Matsuya’s 60th Founding Anniversary”
Body Content / Campaign Details	No change	No change
Campaign Name Wording in Promotional Banner Image	No change (remains “Matsuya’s 60th Anniversary Founding! Stamp Rally Campaign”)	No change

The change applies only to the article title text. The campaign period stated in the body (June 1 to June 30), the rebate (up to 10% via the stamp rally, plus up to 6,000 points for the top 600 participants), and the eligible stores remain unchanged. The campaign name wording in the promotional banner image still reads the old phrasing, “Matsuya’s 60th Anniversary Founding! Stamp Rally Campaign,” meaning that after this correction, the title and the banner now carry different word orders.

Title Word-Order Correction Complete Across All Four 60th Anniversary Payment Campaigns

The four Matsuya 60th Anniversary payment campaigns, all announced on May 28, had their title word order corrected one by one on the morning of May 29. The corrections rolled out in the order of PayPay first, followed by d Barai, au PAY, and Rakuten Pay (this case), completing the word-order fix across all four with this morning’s fourth correction.

Campaign	Opening Title Phrase at May 28 Announcement	Correction Order	Opening Title Phrase After Correction	Match with Banner Wording
PayPay Coupon	Matsuya’s 60th Anniversary Founding!	Morning of May 29, first	Matsuya’s 60th Founding Anniversary!	Banner still reads old wording “Matsuya’s 60th Anniversary Founding” (word order mismatch)
d Barai Campaign	Matsuya’s 60th Anniversary Founding!	Morning of May 29, subsequent	Matsuya’s 60th Founding Anniversary!	Banner reads “Matsuya Foods’ 60th Founding Anniversary” (differs by presence of “Foods”)
au PAY All-You-Can-Eat Part 2	Matsuya’s 60th Anniversary Founding!	Morning of May 29, subsequent	Matsuya’s 60th Founding Anniversary!	Fully matches banner wording “Matsuya’s 60th Founding Anniversary”
Rakuten Pay Stamp Rally (this case)	Matsuya’s 60th Anniversary Founding!	Morning of May 29, subsequent	Matsuya’s 60th Founding Anniversary!	Banner still reads old wording “Matsuya’s 60th Anniversary Founding” (word order mismatch)

While all four titles are now aligned to the wording “Matsuya’s 60th Founding Anniversary,” the degree of match with the promotional banner images differs across the four. Only au PAY fully matches its banner, d Barai differs by the presence of “Foods,” and both PayPay and Rakuten Pay still have banners in the old word order, leaving a word-order mismatch.

Campaign Details Remain Unchanged (Recap)

The campaign details remain unchanged from the May 28 announcement.

Item	Details
Campaign Period	0:00, June 1, 2026 (Mon) to 23:59, June 30, 2026 (Tue)
Entry	Advance entry required during the campaign period
Stamp Requirement	One stamp awarded per Rakuten Pay payment of 500 yen or more at a ticket vending machine or self-checkout register
Rebate (Benefit 1)	Up to 10% rebate based on stamp count (capped at 2,000 points awarded during the period)
Ranking Prize (Benefit 2)	Up to 6,000 points awarded to the top 600 participants by total payment amount during the period
Not Eligible	Orders placed via the Matsuya Foods official apps (Matsuben Net, Matsuya Mobile Order, Matsuben Delivery)

Rakuten Pay is the only one of the four campaigns limited to “in-store payment (ticket vending machines and self-checkout registers),” and the eligible stores (Matsuya, Matsunoya, My Curry Shokudo, Terasu Veruto, Mugi no Toriko, and others nationwide) also remain unchanged.