Matsuya to Hold 60th Anniversary 'Rakuten Pay Stamp Rally Campaign' in June

On May 28, 2026, Matsuya announced that it will hold the “Rakuten Pay Stamp Rally Campaign” to mark its 60th Founding Anniversary, running from Monday, June 1, 2026 through Tuesday, June 30, 2026. After entering during the campaign period, paying with Rakuten Pay at a ticket vending machine or self-checkout register earns a stamp upon meeting the conditions, and Rakuten Points are refunded at up to 10% depending on the number of stamps collected (capped at 2,000 points awarded during the period). In addition, the top 600 customers by total spending during the period will receive up to 6,000 Rakuten Points. On the same day, separate 60th Founding Anniversary campaigns were also announced for PayPay, d Barai, and au PAY, making this campaign the fourth in the payment-service-specific series.

Campaign Overview

Item	Details
Campaign Period	0:00 on Monday, June 1, 2026 – 23:59 on Tuesday, June 30, 2026
Entry	Advance entry required during the campaign period
Stamp Requirement	A single Rakuten Pay payment of 500 yen or more at a ticket vending machine or self-checkout register → 1 stamp awarded
Cashback (Benefit 1)	Up to 10% cashback depending on stamp count (capped at 2,000 points awarded during the period)
Ranking Prize (Benefit 2)	Up to 6,000 points awarded to the top 600 customers by total spending during the period
Not Eligible	Orders placed via the official Matsuya Foods apps (Matsuben Net, Matsuya Mobile Order, Matsuben Delivery)
Eligible Stores	Matsuya, Matsunoya, My Curry Shokudo, Sushimatsu, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, Steak Set Meal & Bowl Matsugyu, Terasu Veruto, Mugi no Toriko, and Tukkun² nationwide

This campaign is limited to “in-store payment at ticket vending machines or self-checkout registers,” and payments made via the Matsuya App (Matsuben Net, Matsuya Mobile Order, Matsuben Delivery) are explicitly excluded. Details and entry are available on the Rakuten Pay campaign page.

A “Stamp Rally”-style Cashback Design

While the other three payment campaigns use simple mechanisms of either “payment amount × cashback rate” or “payment amount × fixed award by amount tier,” Rakuten Pay uses a stamp-rally design in which the cashback rate rises in stages according to the number of stamps collected. The number of stamps earned increases each time the conditions are met, ultimately settling into a structure with a cashback rate tied to the stamp count (up to 10%) within a 2,000-point cap.

The exact cashback rate steps corresponding to each stamp count are not specified in the official announcement itself; details are available on the coupon page of the Rakuten Pay app. Since a single stamp is awarded starting from the 500-yen line, the design makes even a single Only-menu order at Matsuya eligible for entry.

Comparing the 4 60th Anniversary Campaigns Announced Today: PayPay, d Barai, and au PAY

Here is a summary of the four 60th Founding Anniversary payment campaigns announced today, May 28, 2026. Rakuten Pay alone is limited to “in-store payment (ticket vending machines and self-checkout registers),” while the other three are all limited to payments via the Matsuya App — a clear-cut, opposite split.

Campaign	Period	Eligible Payment Channel	Cashback Type	Maximum Cap
Rakuten Pay Stamp Rally (this campaign)	June 1 – June 30	Ticket vending machine / self-checkout (in-store)	Up to 10% Rakuten Points (stamp-tiered) + up to 6,000 points for the top 600	2,000 points (during the period / Benefit 1) / 6,000 points (Benefit 2)
au PAY All-You-Can-Eat Campaign Part 2	June 1 – June 30	Via Matsuya App	Fixed Ponta Points by amount tier (60 / 300 points) + ranking for top 10,000	60,000 points (1st place)
d Barai (Standard / New & Returning Customers)	June 1 – June 20	Via Matsuya App	+15% / +20% d Points	5,000 points (total during the period)
PayPay (Month-long / 2-Day)	June 1 – June 30 (40% campaign: June 15–16)	Via Matsuya App	10% / 40% PayPay Points	(No cap for the month-long campaign / unlimited uses; 40% campaign: 350 points per use)

While three of the four services (PayPay, d Barai, and au PAY) concentrate on “via the Matsuya App,” Rakuten Pay is structured to target “in-store payment” instead. By assigning the task of capturing non-app users and in-store-direct customers to Rakuten Pay, and app users to the remaining three services, the overall design covers the full range of payment scenarios.

How Rakuten Pay’s Mechanism Differs from the Other Three

Rakuten Pay combines two elements — a “stamp rally” and a “ranking prize.” In particular, the stamp-rally-style cashback of Benefit 1 is a mechanism the other three services don’t have. Compared to au PAY’s ranking prize (top 10,000), Rakuten Pay’s ranking prize is narrower, limited to the top 600, with a maximum award of 6,000 points per person (falling short of au PAY’s 60,000 points for 1st place). On the other hand, Benefit 1’s cap of 2,000 points is set higher in absolute terms than the per-use caps of the other three services (PayPay: 200 points / d Barai: 300 points), making it easier to accumulate over the course of the period. While retaining the “game-like” appeal of collecting stamps, the campaign is positioned alongside PayPay, d Barai, and au PAY with a distinct value proposition.