Matsuya Marks 'Butter Chicken Curry and Rice' and One Other Item for Discontinuation
On May 27, 2026, the Matsuya official website’s menu page added a “*To Be Discontinued Successively” note to two limited-time curry items: ‘Butter Chicken Curry and Rice’ (980 yen) and ‘Cream Butter Curry and Rice’ (730 yen). This lands about 20 hours after the official X post at 14:23 JST the previous day, May 26, 2026, which announced “Butter Chicken Curry and Rice is ending soon” — the menu page has now caught up with that preview.
Information on the Two Items
| Item | Butter Chicken Curry and Rice | Cream Butter Curry and Rice |
|---|---|---|
| Price (Set Meal) | 980 yen | 730 yen |
| Only Price | 860 yen | 610 yen |
| Calories (Set Meal) | 1,414 kcal | 800 kcal |
| Protein (Set Meal) | 47.4g | 12.3g |
| Fat (Set Meal) | 83.2g | 34.9g |
| Carbohydrates (Set Meal) | 107.0g | 103.3g |
| Salt Equivalent (Set Meal) | 5.1g | 4.3g |
| Limited-time category | Yes | Yes |
| Release Date | 10:00 AM, May 12, 2026 | 10:00 AM, May 12, 2026 |
| Date Discontinuation Notice Added | May 27, 2026 | May 27, 2026 |
Both items launched together at 10:00 AM on May 12, and the discontinuation notice was added to both on the same day — a move that comes 15 days after the May 12 launch.
Previous Day’s X Announcement Named Only ‘Butter Chicken Curry and Rice’ — Today’s Menu Update Confirms the Sister Item Is Included Too
The official X post at 14:23 JST on May 26 read, “Thanks for stopping by! ✨ Butter Chicken Curry and Rice is ending soon, so if you’re curious, don’t wait too long 😂” — mentioning only ‘Butter Chicken Curry and Rice’ in the singular, with no word on whether its sister item, ‘Cream Butter Curry and Rice,’ was also headed for discontinuation. With today’s update to the Matsuya menu page on May 27, 2026, the same “*To Be Discontinued Successively” note now appears alongside ‘Cream Butter Curry and Rice’ as well, making it clear through the official site’s own wording that both items are subject to discontinuation at the same time. The menu page ended up catching up with the official X preview roughly 20 hours later.
Where This Fits in “Batachiki’s” Past Sales Cycles
‘Butter Chicken Curry and Rice’ (previously listed as ‘Chunky Chicken Butter Chicken Curry and Rice’) has returned to the menu multiple times since its nationwide debut in August 2019. This marks its seventh appearance overall, with the discontinuation notice arriving 15 days after launch.
| Order | Release / Revival Announcement Date |
|---|---|
| 1st | August 2, 2019 |
| 2nd | July 16, 2020 |
| 3rd | December 10, 2020 |
| 4th | July 1, 2021 |
| 5th | October 27, 2022 |
| 6th | September 19, 2024 |
| 7th (This Time) | May 12, 2026 |
The official announcement dated May 6, which introduced “Butter Chicken Curry and Rice, Now Even Richer and Creamier with Boosted Buttery Flavor,” described it as “one of the one or two most popular items among Matsuya’s curry menu” — official language that has consistently positioned it as a fan favorite worth bringing back again and again.
The Two Batachiki Items Join the May 26–27 Wave of Discontinuation Notices
The back half of May has seen a string of discontinuation notices across the Matsuya menu, with the following notices issued over just the two days of May 26–27. Counting today’s two Batachiki items, that brings the two-day total to seven discontinuation notices (counting the base version, the lunch set, and the official X announcement separately).
| Date | Item | Limited-time category |
|---|---|---|
| Morning of May 26, 2026 | Umatoma Hamburg Steak Founding Beef Curry and Rice (1,280 yen) | Regular |
| Morning of May 26, 2026 | 4 Classic Hamburg Steak Items | Regular |
| Morning of May 26, 2026 | 3 Umatoma Hamburg Steak Fresh Vegetable Salad Set Items | Regular |
| 14:23, May 26, 2026 | Butter Chicken Curry and Rice (official X announcement only) | Limited-time |
| Afternoon of May 26, 2026 | Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set (1,330 yen) | Regular |
| May 27, 2026 (this notice) | Butter Chicken Curry and Rice (menu page reflected) | Limited-time |
| May 27, 2026 (this notice) | Cream Butter Curry and Rice (menu page reflected) | Limited-time |
Only the Batachiki items followed this two-step path of “X announcement → menu page reflection the next day,” forming a pattern in which the two limited-time curry items became subject to discontinuation notices on a separate timeline from the morning rush of regular-menu discontinuation notices on May 26 covering the Umatoma Hamburg Steak line and the classic Hamburg Steak line.
Editor's Note
Yesterday's official X preview only named one item, but Cream Butter got swept in too. Reflected on the menu just 15 days after launch — it really does look like the end is near.
