Matsuya Announces Discontinuation Notices for Two Items Including Butter Chicken Curry

---

title: “Matsuya Announces Discontinuation Notices for Two Items Including Butter Chicken Curry” categories:

• menu tags:
• term-limited
• discontinued published: true created_at: “2026-05-27T10:23:15+09:00” updated_at: “2026-06-14T13:23:01+09:00” thumbnail: “https://cdn.gyumesy.com/articles/o2m8mg/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/o2m8mg/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/curry/curry_butter_chicken_hp_260512.html” editor_comment: “Yesterday’s official X notice named only one item, but Cream Butter got swept up too. With the menu updated just 15 days after launch, it really does look like the end is near.” description: “On May 27, 2026, the Matsuya menu page added the note "※To be discontinued successively" to two items: ‘Butter Chicken Curry and Rice’ (980 yen) and ‘Cream Butter Curry and Rice’ (730 yen). This follows the previous day’s official X announcement that it would be ‘ending soon,’ now reflected on the menu side.” related_articles:
• mce1fx
• pcmv46
• n7iree

---

On May 27, 2026, the Matsuya official website’s menu page added the note “※To be discontinued successively” to two limited-time curries: ‘Butter Chicken Curry and Rice’ (980 yen) and ‘Cream Butter Curry and Rice’ (730 yen). The change landed on the menu page roughly 20 hours after the official X post on May 26, 2026 at 14:23, which announced that “Butter Chicken Curry and Rice is ending soon.”

Details on the Two Items

Item	Butter Chicken Curry and Rice	Cream Butter Curry and Rice
Price (Set Meal)	980 yen	730 yen
Price (Only)	860 yen	610 yen
Calories (Set Meal)	1,414 kcal	800 kcal
Protein (Set Meal)	47.4 g	12.3 g
Fat (Set Meal)	83.2 g	34.9 g
Carbohydrates (Set Meal)	107.0 g	103.3 g
Salt equivalent (Set Meal)	5.1 g	4.3 g
Limited-time category	Yes	Yes
Release date	May 12, 2026, 10:00	May 12, 2026, 10:00
Discontinuation notice added	May 27, 2026	May 27, 2026

Both items launched together at 10:00 on May 12, and the discontinuation notices were added together today. This comes 15 days after the May 12 release.

Yesterday’s X Post Named Only ‘Butter Chicken Curry and Rice’ (Singular); Today’s Menu Update Names the Sister Item Too

The official X post on May 26 at 14:23 read “Thank you for visiting✨/Butter Chicken Curry and Rice is ending soon, so if you’re curious, don’t wait😂” and mentioned only ‘Butter Chicken Curry and Rice’ in the singular. It did not say whether its sister item, ‘Cream Butter Curry and Rice,’ would also be discontinued at the same time. In today’s Matsuya menu page update on May 27, 2026, the same “※To be discontinued successively” note now appears on ‘Cream Butter Curry and Rice’ as well, making it explicit in the wording on the official site that both items are subject to the discontinuation notice. The menu page reflected the change about 20 hours after the advance notice on the official X account.

Past Butter Chicken Sales Cycles and Where This Run Fits

‘Butter Chicken Curry and Rice’ (previously listed as ‘Chunky Chicken Butter Chicken Curry and Rice’) has returned several times since its nationwide launch in August 2019. This is its 7th appearance overall, and the discontinuation notice comes 15 days after release.

Order	Launch / Revival Announcement Date
1st	August 2, 2019
2nd	July 16, 2020
3rd	December 10, 2020
4th	July 1, 2021
5th	October 27, 2022
6th	September 19, 2024
7th (this time)	May 12, 2026

The official announcement dated May 6, “Butter Flavor Boost for an Even Richer, Creamier Taste: ‘Butter Chicken Curry and Rice’ Now on Sale,” described it as “so popular that it competes for the No. 1 or No. 2 spot among Matsuya’s curry menu items,” and the official line has consistently positioned it as a popular menu item that keeps coming back.

Butter Chicken’s Two Items Join the May 26–27 Wave of Discontinuation Notices

Discontinuation notices have come in quick succession across the Matsuya menu in late May, and the following were issued over May 26–27 alone. With these two Butter Chicken items, the two-day total reaches 7 notices (counting base versions, lunch sets, and the official X announcement separately).

Date	Item	Category
May 26, 2026, morning	Umatoma Hamburg Steak Founding Beef Curry and Rice (1,280 yen)	Regular
May 26, 2026, morning	4 classic Hamburg Steak items	Regular
May 26, 2026, morning	3 Umatoma Hamburg Steak Fresh Vegetable Salad Set items	Regular
May 26, 2026, 14:23	Butter Chicken Curry and Rice (official X announcement only)	Limited-time
May 26, 2026, afternoon	Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set (1,330 yen)	Regular
May 27, 2026 (this time)	Butter Chicken Curry and Rice (reflected on menu page)	Limited-time
May 27, 2026 (this time)	Cream Butter Curry and Rice (reflected on menu page)	Limited-time

Only the Butter Chicken items followed a two-step path of “X announcement → menu page reflection the next day.” This put the two limited-time curries under discontinuation notices at a different time from the May 26 morning wave of notices for regular menu items such as the Umatoma Hamburg Steak lineup and the classic Hamburg Steak lineup.