Matsuya's Official X Account Reports Earning 165 Points with Yorutoku Triple Points as a Platinum Member Eating Umatoma

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title: “Matsuya’s Official X Account Reports Earning 165 Points with Yorutoku Triple Points as a Platinum Member Eating Umatoma” categories:

• campaign tags:
• x
• umatoma
• point
• ate published: true created_at: “2026-04-16T19:24:46+09:00” updated_at: “2026-06-14T13:25:57+09:00” thumbnail: “https://cdn.gyumesy.com/articles/p61xxr/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/p61xxr/ogp.png” source_url: “https://x.com/matsuya_foods/status/2044723549823533295” editor_comment: “The official account revealed its own Platinum membership and showed off a haul of 165 pt. Matsuya’s point strategy, and the person behind the account, are serious.” description: “Matsuya’s official X account used the Yorutoku Triple Point campaign to order Umatoma via Mobile Order. It reported earning 165 points as a Platinum member, highlighting how good a deal the campaign is.” related_articles:
• c75bmm
• 32oyx2

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Matsuya’s official X account (@matsuya_foods) reported at 7:24 PM on April 16 that it had ordered Umatoma via Mobile Order, taking advantage of the ongoing “Matsuya Mobile Order Yorutoku Point Boost.”

今夜は話題再沸騰中？🤔の「うまトマ」をモバイルオーダーで頂きます（╹◡╹）

只今「松屋モバイルオーダー夜得ポイントアップ」開催中‼️

なんとポイント3倍になるそうです！ 私はプラチナ会員なので165ポイントも貰っちゃいました（╹◡╹）

The Official Account Reveals It’s a “Platinum Member”

In the post, Matsuya’s official account stated outright that it is a “Platinum member.” The 165 points earned appear to be the result of the Platinum tier’s high base rebate rate multiplied by the Yorutoku triple bonus.

The Yorutoku Point Boost campaign is part of the third installment of the New Life Support Campaign, tripling points on Mobile Order purchases made between 6 PM and 11 PM from April 14 to 20. Today is included, leaving four days of eligibility.

Umatoma Is “Back in the Spotlight”

The official account described Umatoma as “back in the spotlight?”, referring to its momentum. Umatoma-related news has come in a steady stream: the April 7 release of the “Beef Bowl topped with Tomato and Cheese,” and the April 22 announcement of the Umatoma Mazesoba collaboration with Junk Garage. This has put it back in focus as a flagship menu item of the Matsuya brand.