Matsuya's Official X Reports Earning 165 Points with Yorutoku Triple Points — Eats Umatoma as a Platinum Member

Matsuya’s official X account (@matsuya_foods) reported at 19:24 on April 16 that it had ordered Umatoma via Mobile Order, taking advantage of the ongoing “Matsuya Mobile Order Yorutoku Point Boost” campaign.

Tonight I’m getting “Umatoma” 🤔 — trending again? — via Mobile Order (╹◡╹)

The “Matsuya Mobile Order Yorutoku Point Boost” is on right now‼️

Points are apparently tripled! Since I’m a Platinum member, I got a whopping 165 points (╹◡╹)

Official Account Reveals Its Own “Platinum Member” Status

In the post, Matsuya’s official account explicitly identified itself as a “Platinum member.” The 165-point haul appears to result from the Platinum tier’s high base reward rate multiplied by the Yorutoku triple-point boost.

The Yorutoku Point Boost campaign, the third installment of the New Life Support Campaign, triples points on Mobile Order purchases made between 18:00 and 23:00 from April 14 to April 20. Including today, four days remain in the campaign period.

Umatoma Is “Trending Again”

The official account referenced Umatoma’s momentum with “trending again? 🤔” — a string of Umatoma-related news, including the April 7 launch of the “Umatoma Cheese Beef Bowl” and the April 22 announcement of an “Umatoma Mazesoba” collaboration with Junk Garage, has put the item back in the spotlight as a flagship menu item for the Matsuya brand.