Matsuya Follows Bowls With Curry: App-Exclusive 50-Point Campaign Starts April 14, Revived Gorochiki Included
On April 13, Matsuya announced the Matsuya App-exclusive “Curry Menu Point Boost Campaign,” running from 0:00 on Tuesday, April 14 through 23:59 on Monday, April 27. Ordering an eligible curry item via Matsuben Net or Matsuya Mobile Order earns 50 Matsuya Points (worth 50 yen).
Eligible Items (6 Dishes) and Return Rates
Eligible items are the five dishes in the Founding Beef Curry and Rice series plus the Chunky Stewed Chicken Curry and Rice, which returns that same day — six dishes in total. All sizes qualify, but the Only option does not.
| Item | Price (tax included) | Return Rate on 50pt |
|---|---|---|
| Founding Beef Curry and Rice | 780 yen | 6.4% |
| Chunky Stewed Chicken Curry and Rice | 890 yen | 5.6% |
| Cheese Founding Beef Curry and Rice | 980 yen | 5.1% |
| Founding Beef Karegyu | 1,050 yen | 4.8% |
| Hamburg Steak Founding Beef Curry and Rice | 1,150 yen | 4.3% |
| Umatoma Hamburg Steak Founding Beef Curry and Rice | 1,280 yen | 3.9% |
The best value is the 780-yen Founding Beef Curry and Rice, with a 6.4% return rate. The campaign can be used any number of times during the period, earning 50 points on every order.
Gorochiki, Launching April 14, Included From Day One
The Chunky Stewed Chicken Curry and Rice (890 yen), also returning for about a month starting April 14, is included in the point boost from its very first day on sale. Since Gorochiki’s limited-time run lasts roughly a month, it covers most of the point boost period (April 14-27).
Bowls Hand the Baton to Curry
Through today, April 13, Matsuya had been running a similar app-exclusive “Bowl Menu Point Boost Campaign.” The curry version begins the day after the bowl campaign’s eligibility period ends, keeping the app-exclusive 50-point campaign running without a gap.
| Campaign | Eligible Items | Period |
|---|---|---|
| Bowl Menu Point Boost | 9 Bowl dishes | April 1-13 (ends today) |
| Curry Menu Point Boost | 6 Curry dishes | April 14-27 |
Terms of Use
| Item | Details |
|---|---|
| Eligible Period | 0:00 on Tuesday, April 14 - 23:59 on Monday, April 27 |
| Ordering Method | Matsuben Net or Matsuya Mobile Order |
| Not Eligible | Matsuben Delivery, Only menu items, stores co-located with My Curry Shokudo |
| Basis | Pickup date and time |
Points from this campaign cannot be combined with other point-multiplier campaigns (such as Yorutoku Triple Points).
Official Matsuya App
The official Matsuya Foods app. Coupons, mobile order and advance booking, plus points on every visit.
Editor's Note
After bowls, curry. The Founding Beef Curry and Rice at 780 yen for 50 points comes out to a 6.4% return rate. And Gorochiki is in on the deal from day one — Matsuya isn't missing a beat.
