Matsuya Adds Lunch Sets to the 50-Point Grant; Cheapest Beef Bowl Lunch Set Returns 9.4%

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title: “Matsuya Adds Lunch Sets to the 50-Point Grant; Cheapest Beef Bowl Lunch Set Returns 9.4%” categories:

• campaign tags:
• news
• point
• announcement
• app
• matsuya-point published: true created_at: “2026-04-13T15:07:32+09:00” updated_at: “2026-07-26T21:18:04+09:00” thumbnail: “https://cdn.gyumesy.com/articles/p4le03/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/p4le03/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/campaign/146761.html” editor_comment: “A 50-point grant on a Lunch Set means a 9.4% return at 530 yen, higher than the roughly 1.5% equivalent of the New Life Support Campaign’s Asatoku triple points. Lunch is the smart target.” description: “Matsuya is running the Matsuya App-exclusive "Lunch Set Point Boost Campaign" from April 14. All 6 mains in the revamped Lunch Set with Choice of 60 Dishes qualify. The cheapest, the Beef Bowl Lunch Set at 530 yen, returns 9.4%.” related_articles:
• ag9chb
• i9knk8

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On April 13, Matsuya announced the Matsuya App-exclusive “Lunch Set Point Boost Campaign,” running from 11:00 on Tuesday, April 14 to 15:00 on Monday, April 27. The period is timed to match the hours when Lunch Sets are sold (11:00–15:00).

Order a qualifying Lunch Set through Matsuben Net or Matsuya Mobile Order and you receive 50 points (worth 50 yen).

Qualifying Items (6) and Return Rates

All 6 mains in the Lunch Set with Choice of 60 Dishes, which was revamped on April 7, qualify. All sizes are covered.

Item	Base Price	50-pt Return Rate
Beef Bowl Lunch Set	530 yen	9.4%
Beef Bowl topped with Grated Radish & Ponzu Citrus Soy Sauce Lunch Set	630 yen	7.9%
Bowl of Mixed Simmered Beef and Kimchi Lunch Set	630 yen	7.9%
Beef Bowl topped with Cheese Lunch Set	730 yen	6.8%
Beef Bowl topped with Green Onion and Soft Boiled Egg Lunch Set	730 yen	6.8%
Beef Bowl topped with Tomato and Cheese Lunch Set	760 yen	6.6%

The Cheapest Is the Beef Bowl Lunch Set at 530 Yen, Plus a Free Side

The best deal is the Beef Bowl Lunch Set at 530 yen (with a free side), returning 9.4%. The Lunch Set is already structured to cost 30 yen less than buying the items separately, and the 50 points come on top of that.

In practical terms, compare it with a Regular Serving Beef Bowl (460 yen) plus Raw Egg (100 yen), which comes to 560 yen. The set price of 530 yen minus the 50 points works out to an effective 480 yen, which is 80 yen cheaper than the original separate total.

Starting Alongside Curry: Three App Campaigns Now Running in Parallel

Two app-exclusive point boosts were announced today, April 13, and both start on April 14.

Campaign	Qualifying Items	Period
Curry Menu Point Boost	6 curry items	April 14 – April 27
Lunch Set Point Boost	6 Lunch Set items	11:00 April 14 – 15:00 April 27

The qualifying Lunch Set mains include the Beef Bowl topped with Tomato and Cheese, while the curry side includes the Chunky Stewed Chicken Curry and Rice. From April 14, 12 items, including two new menu items, will qualify for 50 points.

Terms of Use

Item	Details
Eligible Period	11:00 Tuesday, April 14 – 15:00 Monday, April 27
How to Order	Matsuben Net or Matsuya Mobile Order
Excluded	Matsuben Delivery, Haneda Innovation City Store, Narita Airport Terminal 3 Store, expressway PA stores
Basis	Pickup date and time

This campaign cannot be combined with point multiplier campaigns (such as Yorutoku triple points).