Matsuya Adds Lunch Set to 50-Point Rebate — Beef Bowl Lunch Set Offers Highest 9.4% Return
Matsuya announced on April 13 that it will hold the Matsuya App-exclusive Lunch Set Point Boost Campaign from 11:00 a.m. on Tuesday, April 14 to 3:00 p.m. on Monday, April 27. The timing is set to match the Lunch Set’s sales hours (11:00 a.m. to 3:00 p.m.).
Ordering an eligible Lunch Set through Matsuben Net or Matsuya Mobile Order earns 50 points (equivalent to 50 yen).
Eligible Items (6 Dishes) and Return Rate
The campaign covers all 6 mains of the Lunch Set with Choice of 60 Dishes, which was renewed on April 7. All sizes are eligible.
| Menu Item | Base Price | 50-Point Return Rate |
|---|---|---|
| Beef Bowl Lunch Set | 530 yen | 9.4% |
| Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl Lunch Set | 630 yen | 7.9% |
| Kimchi Beef Bowl Lunch Set | 630 yen | 7.9% |
| Cheese Beef Bowl Lunch Set | 730 yen | 6.8% |
| Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl Lunch Set | 730 yen | 6.8% |
| Umatoma Cheese Beef Bowl Lunch Set | 760 yen | 6.6% |
The Cheapest Option: Beef Bowl Lunch Set + Free Side for 530 Yen
The best deal is the Beef Bowl Lunch Set at 530 yen (plus a free side), with a 9.4% return rate. The Lunch Set is already priced 30 yen cheaper than ordering the items separately, and the 50 points come on top of that.
In effect, compared to ordering a Regular Serving Beef Bowl (460 yen) plus a Raw Egg (100 yen) separately for a combined 560 yen, the set price of 530 yen minus the 50-point rebate works out to an effective 480 yen — 80 yen cheaper than the separate total.
Launching Alongside the Curry Campaign — Three App Campaigns Now Running in Parallel
Two app-exclusive point boost campaigns were announced today, April 13, both starting April 14.
| Campaign | Eligible Items | Period |
|---|---|---|
| Curry Menu Point Boost | 6 curry dishes | April 14 – April 27 |
| Lunch Set Point Boost | 6 Lunch Set dishes | April 14, 11:00 a.m. – April 27, 3:00 p.m. |
The Lunch Set’s eligible mains include Umatoma Cheese Beef Bowl, while the curry side includes Chunky Stewed Chicken Curry and Rice. Starting April 14, a total of 12 dishes — including 2 new menu items — will be eligible for the 50-point rebate.
Terms of Use
| Item | Details |
|---|---|
| Campaign Period | 11:00 a.m., Tuesday, April 14 – 3:00 p.m., Monday, April 27 |
| Order Method | Matsuben Net or Matsuya Mobile Order |
| Excluded | Matsuben Delivery, Haneda Innovation City Store, Narita Airport Terminal 3 Store, highway PA stores |
| Basis | Pickup date and time |
Cannot be combined with point multiplier campaigns (such as Yorutoku Triple Points).
Official Matsuya App
The official Matsuya Foods app. Coupons, mobile order and advance booking, plus points on every visit.
Editor's Note
Earning 50 points on a 530-yen Lunch Set works out to a 9.4% return — higher than the roughly 1.5% equivalent from the New Life Support Campaign's Asatoku Triple Points. Going for lunch is the smart move.
