Matsuya's Store-Limited "Vanilla Shake" Expands to 70 Stores

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title: “Matsuya’s Store-Limited ‘Vanilla Shake’ Expands to 70 Stores” categories:

• menu tags:
• store-limited
• update published: true created_at: “2026-08-18T10:52:56+09:00” updated_at: “2026-08-18T10:52:56+09:00” thumbnail: “https://cdn.gyumesy.com/articles/pbetcq/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/pbetcq/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/kobetsu/gentei.html” editor_comment: “As the late-summer heat peaks, the Vanilla Shake keeps quietly spreading. You may find yourself checking the list to see whether your neighborhood Matsuya is next.” description: “Matsuya’s store-limited "Vanilla Shake" is now available at 70 stores, up 8 from 62 as of August 18. The new additions are centered on Fukushima and Saitama, and the shake is now sold in 13 prefectures from Tohoku through Kanto, Koshinetsu, and Shizuoka.” series_key: “vanilla-shake-store-count” related_articles:
• wnqg0n
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• hqmqfn

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The number of Matsuya stores selling the store-limited “Vanilla Shake” has grown by 8, from 62 to 70 stores as of August 18. No store has stopped carrying it, so the net increase is 8 stores.

8 Stores Added, Centered on Fukushima and Saitama

100 stores

location_onCheck the stores on the map

The 8 newly added stores are 3 in Fukushima Prefecture, 3 in Saitama Prefecture, and 1 each in Nagano and Gunma Prefectures. All are existing stores rather than new openings, and the lineup of prefectures has not changed; the shake simply reached more stores within prefectures that already carried it. Two of them, Matsuya Sukagawa Store (2038) and Matsuya Sakado Nissai Store (2085), are co-located with Matsunoya. The newly added stores are shown in bold in the full store list below.

Participating stores can be checked on Matsuya’s official store locator.

Only the Number of Stores Has Changed

Only the number of participating stores has changed. The menu name, prices, sales hours, and listed images are all unchanged. Only the number of participating stores was expanded.

“Vanilla Shake” Is Sold From 5:00 to 24:00 in Three Varieties

The “Vanilla Shake” is a store-limited item that has been on sale since 10:00 on April 21, 2026. On July 14, its name and listed image were switched to the current versions, and it has continued since. It is sold from 5:00 to 24:00, with the tagline “Sweet Matsuya, Unleashed.”

The lineup has three varieties: the plain “Vanilla Shake” (S 180 yen / M 240 yen), the “Vanilla Shake & Strawberry” topped with strawberry sauce (S 290 yen / M 350 yen), and the “Vanilla Shake & Choco Cocoa Cookie” topped with chocolate sauce and cocoa cookies (S 320 yen / M 380 yen). All cups carry the “MATSU Sweets” logo.

List of the 70 Participating Stores (by Prefecture)

As of August 18, 70 stores across 13 prefectures carry the shake. The 8 stores added this time are in bold.

Prefecture	Store	Address
Chiba Prefecture (13)	Abiko Wakamatsu Store	140-1 Wakamatsu, Abiko City
	Sodegaura Store	3-12-4 Fukuodai, Sodegaura City
	Nishi-Funabashi Minami Store	666-3 Hommachi, Funabashi City
	Noda Store	130-4 Miyazaki, Noda City
	Higashi-Kamagaya Store	2-20-6 Higashi-Kamagaya, Kamagaya City
	Kashiwa Aobadai Store	1-27-13 Aobadai, Kashiwa City
	Funabashi Shibayama Store	1-1402-2 Iyamamacho, Funabashi City
	Matsudo Gokou Store	5-26-6 Tokiwadaira, Matsudo City
	Takeishi Store	1-chome 128 Takeishicho, Hanamigawa Ward, Chiba City
	Yachiyo Store	1034 Owada Shinden, Yachiyo City
	Noda Yamazaki Shinmachi Store	20-18 Yamazaki Shinmachi, Noda City
	Sakura Shirogane Store	1-3-10 Shirogane, Sakura City
	Kashiwa Toyoshiki Store	3-755-2 Nonoshita, Nagareyama City
Ibaraki Prefecture (10)	Mito Bypass Store	1435-7 Motoyoshidacho, Mito City
	Tsuchiura Manabe Store	1-12-9 Manabe, Tsuchiura City
	Ushiku Store	41-1 Tamiyacho, Ushiku City
	Hitachinaka Store	894-36 Aza Haratsubo, Ichige, Hitachinaka City
	Mito Higashihara Store	1-3-17 Higashihara, Mito City
	Mito Kawawada Store	2-1777-5 Kawawada, Mito City
	Ami Store	2033-177 Arakawa Hongo, Ami Town, Inashiki District
	Tsukuba Kenkyu Gakuen Store	1-chome 3-6 Kenkyu Gakuen, Tsukuba City
	Ibaraki Naka Store	2-10-2 Takenouchi, Naka City
	Ryugasaki Store	2988-1 Nakasone, Umakomacho, Ryugasaki City
Shizuoka Prefecture (9)	Shizuoka Yahata Store	2-chome 3-17 Yahata, Suruga Ward, Shizuoka City
	Mishima Store	243-1 Tamagawa, Mishima City
	Gotemba Store	939-1 Kawashimada, Gotemba City
	Shizuoka Nanatsushinya Store	328-1 Nanatsushinya, Shimizu Ward, Shizuoka City
	Hamamatsu Hatsuicho Store	798 Hatsuicho, Chuo Ward, Hamamatsu City
	Shimada Store	2713-5 Wakamatsucho, Shimada City
	Iwata Iwai Store	2026-2 6-1 Aza Okubo, Iwai, Iwata City
	Yaizu Inter Store	1-28-6 Yakusu, Yaizu City
	Fukuroi Store	1280 Kawai, Fukuroi City
Saitama Prefecture (9)	Kawaguchi Namiki Store	4-6-20 Namiki, Kawaguchi City
	Urawa Tajimadori Store	3-7-6 Yotsuya, Minami Ward, Saitama City
	Kitamoto Store	6-151 Fukai, Kitamoto City
	Hanno Namiyanagi Store	757-4 Namiyanagi, Hanno City
	Asaka Senzui Store	1-7-9 Senzui, Asaka City
	Sakado Nissai Store	2-9-1 Nissai Hanamizuki, Sakado City
	Koshigaya Omichi Store	574 Oaza Omichi, Koshigaya City
	Misato Shimohikokawado Store	762-1 Shimohikokawado, Misato City
	Saitama Minuma Store	94-1 Shinteii, Minuma Ward, Saitama City
Tokyo (7)	Kioicho Store	3-5-17 Kojimachi, Chiyoda Ward
	Kodaira Ogawa Store	5-2-5 Ogawahigashicho, Kodaira City
	Adachi Rokumachi Store	1-8-14 Rokucho, Adachi Ward
	Hachioji Yamada Store	435-9 Kobikicho, Hachioji City
	Unoki Store	2-2-5 Unoki, Ota Ward
	Chofu Shibasaki Store	1-47-3 Shibasaki, Chofu City
	Iwamotocho Store	4-4 Kanda Iwamotocho, Chiyoda Ward
Kanagawa Prefecture (7)	Odawara Sakawa Store	1-9-3 Nishi-Sakawa, Odawara City
	Yamato Shibuya Store	5-4-1 Shibuya, Yamato City
	Hiratsuka Kitakaname Store	2-4-33 Kitakaname, Hiratsuka City
	Chigasaki Akamatsucho Store	1-5 Akamatsucho, Chigasaki City
	Ayase Terao-nishi Store	2-6-9 Terao-nishi, Ayase City
	Tsuzuki Ikenobecho Store	3569 Ikenobecho, Tsuzuki Ward, Yokohama City
	Fujisawa Ishikawa Store	6-19-7 Ishikawa, Fujisawa City
Fukushima Prefecture (3)	Shirakawa Store	1 Aza Hosaku-higashi, Saigo Village, Nishishirakawa District
	Koriyama Haga Store	3-1-23 Haga, Koriyama City
	Sukagawa Store	41 Jinbamachi, Sukagawa City
Gunma Prefecture (3)	Takasaki Tonyamachi Store	1-10-4 Tonyamachi, Takasaki City
	Ota Iizukamachi Store	1443 Iizukamachi, Ota City
	Maebashi Mikawacho Store	2-16-16 Mikawacho, Maebashi City
Yamanashi Prefecture (3)	Yamanashi Ryuo Store	2234-1 Nishi-Yahata, Kai City
	Kofu Arakawa Store	1-8-32 Arakawa, Kofu City
	Kofu Kokubo Store	358-1 Daimachi, Kofu City
Yamagata Prefecture (2)	Sakata Store	1-20-1 Kitashimbashi, Sakata City
	Tsuruoka Store	9-10 Nishishinsaimachi, Tsuruoka City
Nagano Prefecture (2)	Matsumoto Takamiya Store	2-5 Takamiya-naka, Matsumoto City
	Shiojiri Yoshida Store	1087-1 Aza Dohigashi, Yoshida, Hirooka, Shiojiri City
Tochigi Prefecture (1)	Utsunomiya Hosoyamachi Store	324-10 Hosoyamachi, Utsunomiya City
Iwate Prefecture (1)	Ichinoseki Store	109-6 Yamanome Otsuki, Ichinoseki City

Chiba Prefecture has the most stores with 13, followed by Ibaraki Prefecture with 10 and Shizuoka and Saitama Prefectures with 9 each. The stores stretch from Iwate, Yamagata, and Fukushima in Tohoku through the Kanto prefectures and Koshinetsu to Shizuoka, with Ichinoseki Store in Iwate Prefecture the northernmost. Details on participating stores can be checked on Matsuya’s official store locator.

Gradual Expansion Since Late April

On the official site, the number of participating stores for this store-limited shake has been raised in stages. It started at 5 stores in late April, grew to 12 stores in early June and 30 stores in early July, reached 50 stores on July 14 when the name changed to its current form, 62 stores on August 4, and now 70 stores today, August 18. In about four months, the number of participating stores has grown from around 5 to 70.