Matsuya's Store-Limited 'Vanilla Shake' Expands Again to 62 Locations, Including Nagano Prefecture

Matsuya’s store-limited menu item “Vanilla Shake” has grown from the 50 stores that had held steady since July 14 to 62 stores, an increase of 12. The additions break down as 4 stores in Ibaraki Prefecture, 3 in Shizuoka Prefecture, 2 in Saitama Prefecture, and 1 each in Gunma, Yamagata, and Nagano prefectures, with no stores dropped from the lineup. Of these, Nagano Prefecture newly joined the roster of prefectures carrying the Vanilla Shake with this expansion.

The 12 Newly Added Stores, and the Lineup Changes Since Last Time

This is not the first time the Vanilla Shake lineup has reached 62 stores. It briefly expanded to 62 stores on July 28 as well, before reverting to a 50-store listing shortly after. This latest expansion comes about a week after that, and as of August 4 the official site continues to list 62 stores.

Of the 12 stores added this time, 10 overlap with the lineup that briefly appeared on July 28, but 2 stores have changed. Matsuya Koriyama Haga Store (0707) in Fukushima Prefecture and Matsuya Sakado Nissai Store (2085) in Saitama Prefecture, which were included last time, have dropped out this time, replaced by Matsuya Hitachinaka Store (0721) in Ibaraki Prefecture and Matsuya Ota Iizukamachi Store (0731) in Gunma Prefecture. Fukushima Prefecture was included only that one time on July 28 and is not among the 62 stores this time, meaning it is not currently among the prefectures carrying the Vanilla Shake.

Of the 12 added stores, 7 are Matsunoya co-located stores, and the remaining 5 are standalone stores. Regionally, the most notable addition is Matsuya Shiojiri Yoshida Store (2109) in Nagano Prefecture. That store was also included in the brief July 28 expansion but soon dropped out, so this marks the first time Nagano Prefecture’s inclusion has continued uninterrupted as a carrying prefecture. It is the only store in the prefecture carrying the item, and each added store is shown in bold in the full store list below.

“Vanilla Shake” Lineup and Pricing

The Vanilla Shake is a shake product offered under Matsuya’s sweets line, “MATSU Sweets.” The announcement features the copy “Sweet Matsuya, Unleashed.” alongside three cup varieties lined up against a blue sky. Sales hours are listed as 5:00 a.m. to midnight, running continuously from morning through late night.

The lineup consists of three items: the plain “Vanilla Shake” (Small 180 yen, Medium 240 yen), “Vanilla Shake & Strawberry” (S 290 yen, M 350 yen) topped with a red sauce and fruit, and “Vanilla Shake & Choco Cocoa Cookie” (S 320 yen, M 380 yen) drizzled with chocolate sauce. All come with a black straw and a logo on the cup. All prices include tax.

Full List of 62 Stores by Prefecture

The 62 carrying stores span 1 metropolis and 11 prefectures, from Chiba to Iwate. Geographically, the northernmost point is Matsuya Ichinoseki Store in Iwate Prefecture, the southernmost is the newly added Matsuya Iwata Iwai Store (2154) in Shizuoka Prefecture, and the westernmost is the newly added Matsuya Hamamatsu Hatsuicho Store (2076), also in Shizuoka Prefecture — meaning this expansion has pushed the southern and western edges of the coverage area slightly further out. By prefecture, Chiba leads with 13 stores, followed by Ibaraki with 10 and Shizuoka with 9. In the list below, stores added this time are shown in bold.

Prefecture	Store Name	Address	Matsunoya Co-located
Chiba Prefecture	Matsuya Sakura Shirogane Store	Shirogane 1-3-10, Sakura City	○
Chiba Prefecture	Matsuya Yachiyo Store	Owadashinden 1034, Yachiyo City	○
Chiba Prefecture	Matsuya Abiko Wakamatsu Store	Wakamatsu 140-1, Abiko City
Chiba Prefecture	Matsuya Higashi-Kamagaya Store	Higashi-Kamagaya 2-20-6, Kamagaya City	○
Chiba Prefecture	Matsuya Matsudo Goko Store	Tokiwadaira 5-26-6, Matsudo City	○
Chiba Prefecture	Matsuya Kashiwa Toyoshiki Store	Nonoshita 3-755-2, Nagareyama City	○
Chiba Prefecture	Matsuya Kashiwa Aobadai Store	Aobadai 1-27-13, Kashiwa City	○
Chiba Prefecture	Matsuya Takeishi Store	Takeishicho 1-chome 128, Hanamigawa Ward, Chiba City	○
Chiba Prefecture	Matsuya Funabashi Shibayama Store	Hasamacho 1-1402-2, Funabashi City	○
Chiba Prefecture	Matsuya Sodegaura Store	Fukuodai 3-12-4, Sodegaura City
Chiba Prefecture	Matsuya Nishi-Funabashi Minami Store	Hongocho 666-3, Riverside Hongo, Funabashi City
Chiba Prefecture	Matsuya Noda Yamazaki Shinmachi Store	Yamazaki Shinmachi 20-18, Noda City	○
Chiba Prefecture	Matsuya Noda Store	Miyazaki 130-4, Noda City	○
Ibaraki Prefecture	Matsuya Tsukuba Kenkyu Gakuen Store	Kenkyu Gakuen 1-chome 3-6, Tsukuba City	○
Ibaraki Prefecture	Matsuya Hitachinaka Store	Ichige Aza Haratsubo 894-36, Hitachinaka City
Ibaraki Prefecture	Matsuya Tsuchiura Manabe Store	Manabe 1-12-9, Tsuchiura City
Ibaraki Prefecture	Matsuya Mito Bypass Store	Motoyoshidacho 1435-7, Mito City
Ibaraki Prefecture	Matsuya Mito Higashihara Store	Higashihara 1-3-17, Mito City	○
Ibaraki Prefecture	Matsuya Mito Kawawada Store	Kawawada 2-1777-5, Mito City	○
Ibaraki Prefecture	Matsuya Ushiku Store	Tamiyamachi 41-1, Ushiku City
Ibaraki Prefecture	Matsuya Ibaraki Naka Store	Takenouchi 2-10-2, Naka City	○
Ibaraki Prefecture	Matsuya Ami Store	Arakawa Hongo 2033-177, Ami Town, Inashiki District	○
Ibaraki Prefecture	Matsuya Ryugasaki Store	Namamacho Nakasone 2988-1, Ryugasaki City	○
Shizuoka Prefecture	Matsuya Mishima Store	Tamagawa 243-1, Mishima City	○
Shizuoka Prefecture	Matsuya Shimada Store	Wakamatsucho 2713-5, Shimada City	○
Shizuoka Prefecture	Matsuya Gotemba Store	Kawashimada 939-1, Gotemba City
Shizuoka Prefecture	Matsuya Hamamatsu Hatsuicho Store	Hatsuicho 798, Chuo Ward, Hamamatsu City	○
Shizuoka Prefecture	Matsuya Yaizu Inter Store	Yagusu 1-28-6, Yaizu City	○
Shizuoka Prefecture	Matsuya Iwata Iwai Store	Iwai Aza Okubo 2026-2 6-1, Iwata City	○
Shizuoka Prefecture	Matsuya Fukuroi Store	Kawai 1280, Fukuroi City	○
Shizuoka Prefecture	Matsuya Shizuoka Nanatsu-Araya Store	Nanatsu-Araya 328-1, Shimizu Ward, Shizuoka City
Shizuoka Prefecture	Matsuya Shizuoka Yahata Store	Yahata 2-chome 3-17, Suruga Ward, Shizuoka City
Kanagawa Prefecture	Matsuya Yamato Shibuya Store	Shibuya 5-4-1, Yamato City
Kanagawa Prefecture	Matsuya Odawara Sakawa Store	Nishi-Sakawa 1-9-3, Odawara City	○
Kanagawa Prefecture	Matsuya Hiratsuka Kitakaname Store	Kitakaname 2-4-33, Hiratsuka City
Kanagawa Prefecture	Matsuya Ayase Terao-nishi Store	Terao-nishi 2-6-9, Ayase City	○
Kanagawa Prefecture	Matsuya Chigasaki Akamatsucho Store	Akamatsucho 1-5, Chigasaki City	○
Kanagawa Prefecture	Matsuya Fujisawa Ishikawa Store	Ishikawa 6-19-7, Fujisawa City	○
Kanagawa Prefecture	Matsuya Tsuzuki Ikenobecho Store	Ikenobecho 3569, Tsuzuki Ward, Yokohama City	○
Tokyo	Matsuya Hachioji Yamada Store	Kohikicho 435-9, Hachioji City	○
Tokyo	Matsuya Kodaira Ogawa Store	Ogawa Higashimachi 5-2-5, Kodaira City
Tokyo	Matsuya Iwamotocho Store	Kanda Iwamotocho 4-4, Kanda Hokushin Building 1F, Chiyoda Ward	○
Tokyo	Matsuya Kioicho Store	Kojimachi 3-5-17, Seika Building, Chiyoda Ward
Tokyo	Matsuya Chofu Shibasaki Store	Shibasaki 1-47-3, Chofu City	○
Tokyo	Matsuya Adachi Rokumachi Store	Rokumachi 1-8-14, Adachi Ward	○
Tokyo	Matsuya Unoki Store	Unoki 2-2-5, Ota Ward	○
Saitama Prefecture	Matsuya Saitama Minuma Store	Shintsutsumi 94-1, Minuma Ward, Saitama City	○
Saitama Prefecture	Matsuya Misato Shimohikokawado Store	Shimohikokawado 762-1, Misato City	○
Saitama Prefecture	Matsuya Kawaguchi Namiki Store	Namiki 4-6-20, Kawaguchi City
Saitama Prefecture	Matsuya Asaka Izumi Store	Sensui 1-7-9, Asaka City	○
Saitama Prefecture	Matsuya Urawa Tajima-dori Store	Yotsuya 3-7-6, Minami Ward, Saitama City
Saitama Prefecture	Matsuya Koshigaya Daido Store	Oaza Daido 574, Koshigaya City	○
Yamanashi Prefecture	Matsuya Yamanashi Ryuo Store	Nishiyahata 2234-1, Kai City	○
Yamanashi Prefecture	Matsuya Kofu Kokubo Store	Osatocho 358-1, Kofu City	○
Yamanashi Prefecture	Matsuya Kofu Arakawa Store	Arakawa 1-8-32, Kofu City
Gunma Prefecture	Matsuya Ota Iizukamachi Store	Iizukamachi 1443, Ota City
Gunma Prefecture	Matsuya Takasaki Tonyamachi Store	Tonyamachi 1-10-4, Takasaki City
Yamagata Prefecture	Matsuya Sakata Store	Kitashinbashi 1-20-1, Sakata City	○
Yamagata Prefecture	Matsuya Tsuruoka Store	Nishi-Shinsaimachi 9-10, Tsuruoka City	○
Tochigi Prefecture	Matsuya Utsunomiya Hosoyamachi Store	Hosoyamachi 324-10, Utsunomiya City	○
Nagano Prefecture	Matsuya Shiojiri Yoshida Store	Hirooka Yoshida Aza Doto 1087-1, Shiojiri City	○
Iwate Prefecture	Matsuya Ichinoseki Store	Yamanome Otsuki 109-6, Ichinoseki City	○

Of the 62 stores, 43 are Matsunoya co-located stores, accounting for roughly 70% of the total.

From 50 to 62 Stores: The Path of Expansion

This product originally launched under the name “Matsu Shake” in a small rollout of 5 stores. It then expanded its store count in stages — from 5 to 12 on June 9 and from 12 to 30 on July 7 — before being renamed “Vanilla Shake” with a package redesign on July 14, reaching a scale of 50 stores.

Period	Number of Carrying Stores
June 9, 2026	5 → 12 stores
July 7, 2026	12 → 30 stores
July 14, 2026 (renamed to Vanilla Shake)	50 stores
July 28, 2026	Briefly listed at 62 stores, then reverted to 50 shortly after
August 4, 2026	50 → 62 stores

After reaching 50 stores, the listing briefly showed 62 stores on July 28 before reverting to 50, but this time the expansion to 62 stores has held. With summer now in full swing, the network of stores carrying this shake — sold continuously from 5 a.m. to midnight — has grown even denser, stretching from the Tohoku region to Tokai.