Matsuya to Open New 'Matsuya Mibu Store' in Omocha no Machi, Mibu Town, Tochigi Prefecture on June 30

Matsuya’s official website added a new store listing for “Matsuya Mibu Store” (2297) as of 15:00 on June 9, 2026. The address is 1-3382-22 Omocha no Machi, Mibu Town, Shimotsuga District, Tochigi Prefecture, and the store is registered to open at 10:00 on Tuesday, June 30, 2026. It will launch as a 24-hour operation co-located with Matsunoya, marking the prefecture’s first expansion into a town/village area (rural district), after all nine existing Tochigi stores had until now been concentrated in cities.

Store Overview

Item	Details
Store Name	Matsuya Mibu Store
Store Code	2297
Address	1-3382-22 Omocha no Machi, Mibu Town, Shimotsuga District, Tochigi Prefecture
Opening Date/Time	10:00, Tuesday, June 30, 2026
Business Hours	24-hour operation (a late-night surcharge of roughly 7% applies from 22:00 to 5:00)
Co-located Brand	Matsunoya

“Omocha no Machi” (literally “Toy Town”) in the address is a residential district name in Mibu Town centered on Omocha no Machi Station on the Tobu Utsunomiya Line, developed under a 1960s plan to concentrate toy manufacturers in the area. Once home to toy production sites and warehouses, the district is now lined with suburban roadside stores. “1-3382-22 Omocha no Machi” is a block located southeast of central Mibu Town, on the east side of Omocha no Machi Station.

10th Store in Tochigi Prefecture, and the Prefecture’s First Foray into a Rural District

As of today, nine Matsuya stores are operating in Tochigi Prefecture. With the opening of the Mibu store, the prefecture’s network will grow to 10 stores, adding its first store in a rural district (Shimotsuga District) to a network that had until now been confined to the cities of Utsunomiya, Sano, Oyama, Tochigi, and Ashikaga.

Category	Existing Stores
Utsunomiya City	Miyukihoncho Store (0697, co-located with Matsunoya), Utsunomiya Orion-dori Store (0745), Utsunomiya Yanasemachi Store (0753, co-located with Matsunoya), Utsunomiya Hiramatsu Store (2133, co-located with Matsunoya), Utsunomiya Hosoyamachi Store (2206, co-located with Matsunoya)
Sano City	Sano Store (0740, co-located with Matsunoya)
Oyama City	Oyama Store (2096, co-located with Matsunoya)
Tochigi City	Tochigi Inter Store (2156, co-located with Matsunoya)
Ashikaga City	Ashikaga Store (2162, co-located with Matsunoya)
Mibu Town, Shimotsuga District (this opening)	Mibu Store (2297, co-located with Matsunoya)

The nine existing Tochigi stores are concentrated in Utsunomiya City (5 stores), with the remaining 4 spread across Sano, Oyama, Tochigi, and Ashikaga cities in the southern-to-eastern part of the prefecture. The addition of the Mibu store places a base in Mibu Town, Shimotsuga District, positioned between Utsunomiya City and the prefecture’s major southern cities, partially filling a gap in the prefecture’s store network.

Matsunoya Co-location Status in Tochigi Prefecture

Among Matsuya/Matsunoya co-located stores in Tochigi Prefecture, the existing 8 stores (Miyukihoncho, Utsunomiya Yanasemachi, Utsunomiya Hiramatsu, Utsunomiya Hosoyamachi, Sano, Oyama, Tochigi Inter, and Ashikaga stores) will be joined by the Mibu store, which launches as a Matsunoya co-located store from opening — bringing the total to 9 of the prefecture’s 10 stores co-located with Matsunoya. The only non-co-located store will be the Utsunomiya Orion-dori Store (0745), putting Tochigi Prefecture’s Matsunoya co-location rate at 90%.

Unlike the wave of renovations converting existing stores to Matsunoya co-location, the Mibu store follows the pattern of a new store launching as a Matsunoya co-location from the start. It comes as the last of a run of four new store openings in June, following the “Matsuya Oshu Mizusawa Store” (2275, Iwate Prefecture, opening 6/27), the “Matsuya Shin-Yurigaoka Store” (2321, Kanagawa Prefecture, opening 6/26), and the “Matsuya Utsubohonmachi Store” (2285, Osaka Prefecture, opening 6/27).

Matsuya Openings Scheduled for June (Final Week)

The following new store openings and renewal openings are scheduled for Matsuya in the final week of June. The Mibu store opens on June 30, the last day of the month, as one of four simultaneous openings that day, positioned as the closing entry in June’s new-store lineup.

Date	Store	Category
June 26, 2026, 10:00	Matsuya Shin-Yurigaoka Store (2321)	New opening (2nd store in Asao Ward, Kawasaki City, Kanagawa Prefecture; co-located with Matsunoya)
June 27, 2026, 10:00	Matsuya Utsubohonmachi Store (2285)	New opening (4th store in Nishi Ward, Osaka City; co-located with Matsunoya)
June 27, 2026, 10:00	Matsuya Oshu Mizusawa Store (2275)	New opening (7th store in Iwate Prefecture; co-located with Matsunoya)
June 30, 2026, 10:00 (this opening)	Matsuya Mibu Store (2297)	New opening (10th store in Tochigi Prefecture; co-located with Matsunoya)
June 30, 2026, 10:00	Matsuya Asaka Higashiguchi Store (1722)	Renewal
June 30, 2026, 10:00	Matsuya Okayama Tokaichi Store (0747)	Renewal
June 30, 2026, 15:00	Matsuya Kumamoto Shinshigai Store (1362)	Renewal

June sees four new openings (Shin-Yurigaoka, Utsubohonmachi, Oshu Mizusawa, and Mibu), each launching as a new store co-located with Matsunoya from the start. The Mibu store is the fourth and final of these, closing out June’s wave of new store openings.