Matsuya to Launch Store-Limited "Chicken with Lemon Butter Set Meal" at 70 Stores Nationwide at 10 AM on the 27th

Matsuya will release the store-limited menu item “Chicken with Lemon Butter Set Meal” at 70 stores nationwide at 10 AM on October 27. It’s priced at 980 yen and comes with rice, miso soup, and a fresh vegetable salad. The dish pairs chicken with lemon’s tang and butter’s richness, and sales are limited to the 70 target stores.

A Dish Where Butter Brings Together Lemon’s Tang

The tagline on the announcement image reads, “Butter’s richness gently wraps around lemon’s tang.” The plating features sauteed chicken and onion coated in a glossy sauce, topped with two lemon slices, a cube of butter, and finely chopped scallion.

With lemon and butter front and center, this flavor profile stands out as a fresh addition among the chicken-based store-limited items Matsuya has been rolling out lately.

70 Stores Nationwide, Spanning 23 Prefectures

70 Target Stores

The item will be available at 70 stores nationwide, spread across 23 prefectures. The breakdown of target stores by prefecture is as follows.

Prefecture	Number of Stores
Tokyo	17
Chiba Prefecture	8
Osaka Prefecture	7
Kanagawa Prefecture	6
Saitama Prefecture / Aichi Prefecture	5 each
Kyoto Prefecture / Hyogo Prefecture / Hiroshima Prefecture / Niigata Prefecture / Gunma Prefecture	2 each
Nagano Prefecture / Shizuoka Prefecture / Gifu Prefecture / Toyama Prefecture / Ibaraki Prefecture / Miyagi Prefecture / Iwate Prefecture / Nara Prefecture / Wakayama Prefecture / Tokushima Prefecture / Ehime Prefecture / Kochi Prefecture	1 each

Meanwhile, even though Matsuya operates stores in all 47 prefectures, 23 prefectures have no target store at all. Notably, both Fukuoka Prefecture, where Matsuya runs 32 stores, and Hokkaido, where it runs 26, are excluded from this rollout. The official site does not disclose the criteria used for selection.

The full list of target stores can be found in Matsuya’s official store list.

Chicken-Based Store-Limited Items Keep Coming Faster, This One Arriving 8 Days After Buffalo Chicken

Matsuya’s chicken-based store-limited lineup has been turning over at an accelerating pace since the start of 2026.

Menu Item	Listing Period	Rollout Scale
Yulinji Set Meal	5/26–6/9	70 stores
Devil Chicken	8/27–9/14	1 store first → nationwide
Chunky Chicken Marengo-style	9/10–9/22	35 stores each
Teriyaki Egg Chicken	9/10–9/22	70 stores
Buffalo Chicken Set Meal	10/12–10/19	70 stores
Chicken with Lemon Butter Set Meal	10/27–	70 stores

The most recent entry, the Buffalo Chicken Set Meal, went up on October 12 but had already disappeared from the store-limited page by October 19. Its roughly one-week listing period was the shortest among this year’s chicken-based store-limited items. Just 8 days later, on October 27, the Chicken with Lemon Butter Set Meal arrives at the same scale of 70 stores.

Another Store-Limited Item Launching the Same Day: Keema Curry and Rice

At the same time as the Chicken with Lemon Butter Set Meal — 10 AM on October 27 — the store-limited menu item Keema Curry and Rice will also launch at 70 stores. Both items cover 70 stores each, but the two target lists share zero overlap, meaning the two items are rolled out across entirely separate store networks. Keema Curry and Rice’s rollout spans 26 prefectures, with Tokyo again topping the list at 18 stores.