Matsuya Ends Store-limited 'Buffalo Chicken Set Meal' and 2 Other Items After About a Week

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title: “Matsuya Ends Store-limited ‘Buffalo Chicken Set Meal’ and 2 Other Items After About a Week” categories:

• menu tags:
• store-limited
• discontinued published: true created_at: “2026-10-19T09:48:41+09:00” updated_at: “2026-10-19T09:48:41+09:00” thumbnail: “https://cdn.gyumesy.com/articles/71wfxz/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/71wfxz/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/kobetsu/gentei.html” editor_comment: “Six days touring New York, Korea, and Hawaii, and plenty of people probably missed it before they noticed. Will we meet again somewhere?” description: “Matsuya’s store-limited ‘Buffalo Chicken Set Meal,’ ‘Spicy-Savory Stir-fried Octopus,’ and ‘Caesar Salad Loco Moco Bowl’ were delisted on October 19. About 6 days after going on sale on October 13, the three items were sold at about 70 separate stores each.” series_key: null related_articles:
• pmtpb1
• efro73
• bh96rs

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Three store-limited items Matsuya had been selling, the “Buffalo Chicken Set Meal,” “Spicy-Savory Stir-fried Octopus,” and “Caesar Salad Loco Moco Bowl,” disappeared from the store-limited menu list on Matsuya’s official website on October 19. All three had only gone on sale on October 13, so they were delisted about 6 days after launch.

Three Items Launched Together and Gone Together

The three items shared the same launch date and time (10:00 on October 13), and all were delisted together on October 19. Because the set meal price of the Spicy-Savory Stir-fried Octopus differed by store, it had two listing slots, so a total of four listing slots came off the official site at the same time.

Item	Price	Participating stores
Buffalo Chicken Set Meal	1,030 yen	70 stores
Spicy-Savory Stir-fried Octopus (Set Meal / Boneless Short Rib and Kimchi Bowl)	Set Meal 980 yen / 1,080 yen, Boneless Short Rib and Kimchi Bowl 880 yen	70 stores
Caesar Salad Loco Moco Bowl (Loco Moco Bowl)	790 yen	70 stores

Listing periods for past store-limited menu items have ranged from a few days to more than a month, so about 6 days this time is on the short side. Store-limited items sometimes return after a gap.

Buffalo Chicken Set Meal

The Buffalo Chicken Set Meal (1,030 yen, with rice, fresh vegetable salad, and miso soup) was a dish named after a style that originated in the Buffalo area of New York State. The promotional image carried the tagline “Matsuya’s fried chicken, wrapped in a tangy, spicy sauce…!” and featured a main dish of fried chicken tossed in red sauce, with a white sour cream and onion dip served on the side. In an October 14 post, the official X account introduced the item as “Test Sale No. 2! The ‘Buffalo Chicken Set Meal’,” and played up the New York mood with “Order a cola with it, too.”

Spicy-Savory Stir-fried Octopus

The Spicy-Savory Stir-fried Octopus was a spicy-savory item styled after the Korean octopus dish nakkopsae, offered in two styles: the “Korean-style Spicy-Savory Stir-fried Octopus Set Meal” and the “Boneless Short Rib and Kimchi Bowl with Spicy-Savory Stir-fried Octopus” (880 yen). It came with extra sauce and extra cheese, and the announcement suggested mixing it with the rice to eat.

The set meal price differed by store, and two versions of the promotional image were prepared, one for 1,080 yen and one for 980 yen. The two images have identical composition, colors, and copy, differing only in the set meal price shown. Since the launch announcement on October 12, it had been communicated that the set meal would come in two prices, 980 yen and 1,080 yen, depending on the store.

Caesar Salad Loco Moco Bowl

The slot listed as a store-limited menu item under the name “Caesar Salad Loco Moco Bowl” was an announcement centered on the Hawaiian dish “Loco Moco Bowl” (790 yen). It featured a bowl topped with a hamburg steak and a sunny-side up egg, and also recommended “Caesar Salad Beef Bowl” (690 yen) and “Matsuya’s Caesar Salad” (380 yen) with the line “The salad is a great pick, too!” On October 14, the official X account introduced this combination of the Loco Moco Bowl and Caesar salad with photos as “Test Sale No. 1.”

Rollout Split Across Different Stores for Each Item

The three items were not available everywhere in Japan; each item was assigned to a completely separate group of stores. The Buffalo Chicken Set Meal, Spicy-Savory Stir-fried Octopus, and Caesar Salad Loco Moco Bowl were each rolled out at 70 stores, and these three store groups had no overlap at all, not even a single store. In total, 210 stores nationwide were covered, a little under 20% of the roughly 1,221 Matsuya stores in operation.

By prefecture, Tokyo had the most for every item, followed by Osaka, Kanagawa, Chiba, Saitama, and Aichi. On the other hand, each item also had more than 10 prefectures with just one participating store, showing a strong skew toward urban areas.

Prefecture	Buffalo Chicken Set Meal	Spicy-Savory Stir-fried Octopus	Caesar Salad Loco Moco Bowl
Tokyo	19	20	16
Osaka Prefecture	5	7	7
Kanagawa Prefecture	6	7	6
Chiba Prefecture	6	4	9
Saitama Prefecture	6	6	2
Aichi Prefecture	4	4	4
Gunma Prefecture	1	1	5
Shizuoka Prefecture	2	2	2
Hyogo Prefecture	2	2	2
Hiroshima Prefecture	0	1	2
Niigata Prefecture	1	1	2
Fukuoka Prefecture	0	2	0
Oita Prefecture	2	1	0
Kyoto Prefecture	2	0	1
Ehime Prefecture	1	1	1
Ibaraki Prefecture	1	1	1
Nagano Prefecture	1	1	1
Shiga Prefecture	0	1	1
Nara Prefecture	1	0	1
Fukushima Prefecture	1	0	1
Gifu Prefecture	0	1	1
Hokkaido	1	1	0
Miyagi Prefecture	1	1	0
Yamaguchi Prefecture	1	1	0
Ishikawa Prefecture	1	1	0
Iwate Prefecture	1	1	0
Tochigi Prefecture	1	1	0
Okayama Prefecture	1	0	0
Kumamoto Prefecture	1	0	0
Kagawa Prefecture	1	0	0
Yamagata Prefecture	0	1	0
Wakayama Prefecture	0	0	1
Toyama Prefecture	0	0	1
Tokushima Prefecture	0	0	1
Aomori Prefecture	0	0	1
Kochi Prefecture	0	0	1

At launch, it was reported that the Spicy-Savory Stir-fried Octopus would be split between 980 yen and 1,080 yen by store, and that the Loco Moco Bowl would be rolled out at 70 stores nationwide. All three items were delisted together about one week after launch.