Matsuya's Tanabata Point Boost Also Covers Menu Items Bought with the 'MATSUYA PASS' Subscription Pass, Official X Account Announces

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title: “Matsuya’s Tanabata Point Boost Also Covers Menu Items Bought with the ‘MATSUYA PASS’ Subscription Pass, Official X Account Announces” categories:

• campaign tags:
• x
• point
• app published: true created_at: “2026-07-11T10:00:23+09:00” updated_at: “2026-07-11T10:00:23+09:00” thumbnail: “https://cdn.gyumesy.com/articles/s82xj0/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/s82xj0/ogp.png” source_url: “https://x.com/matsuya_foods/status/2075746900007952861” editor_comment: “Buying with the pass at a discount and then earning points on top makes it even harder to decide which size of the eligible bowls to order.” description: “Matsuya’s official X account introduces the app-only ‘Tanabata Point Boost Campaign’ now underway. Three bowls earn 50 points and five topping beef bowls earn 30 points, and purchases made with the ‘MATSUYA PASS’ subscription pass also qualify. Runs through July 13.” related_articles:
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At 10:00 a.m. on July 11, 2026, Matsuya’s official X account (@matsuya_foods) introduced a campaign currently running in the Matsuya App, adding, “Of course, MATSUYA PASS menu items qualify too, so it’s an even better deal!” The image attached to the post is a promotional banner for the app-only ‘Tanabata Point Boost Campaign’ now underway, emphasizing that menu items bought with the ‘MATSUYA PASS’ subscription pass also earn bonus points.

Three Bowls Earn 50 Points, Five Topping Beef Bowls Earn 30 Points

The ‘Tanabata Point Boost Campaign’ awards bonus Matsuya Points when you order eligible menu items through Mobile Order in the Matsuya App or through Matsuben Net. It runs from 12:00 a.m. on July 7, 2026, through 11:59 p.m. on July 13, timed to coincide with Tanabata. Matsuben Delivery is not eligible.

The bonus is 50 points for the three bowl menu items and 30 points for the five topping beef bowls. All sizes qualify in both cases.

Category	Eligible Menu Items	Points Awarded
Bowl	Boneless Short Rib and Kimchi Bowl / Beef Bibimbap Bowl / Salt-based Green Onion Pork Loin Bowl	50pt
Topping Beef Bowl	Beef Bowl topped with Green Onion and Soft Boiled Egg / Beef Bowl topped with Grated Radish & Ponzu Citrus Soy Sauce / Bowl of Mixed Simmered Beef and Kimchi / Beef Bowl topped with Cheese / Beef Bowl topped with Tomato and Cheese	30pt

Purchases Made with the ‘MATSUYA PASS’ Subscription Pass Also Earn Points

The main point of this post is that the Tanabata Point Boost can be combined with the ‘MATSUYA PASS’ subscription pass. MATSUYA PASS is a one-month pass that costs 200 yen, valid from July 1 through July 31, 2026. It lets you buy classic menu items at discounted prices at Matsuya, Matsunoya, My Curry Shokudo, and other brands, and went on sale on June 26.

The bowls and topping beef bowls covered by the Tanabata Point Boost are all classic menu items, so the MATSUYA PASS discount applies, and the same order also earns the bonus points. You get the pass discount and the bonus points together, and this double benefit is what the official X account meant by “an even better deal.”

Near-Daily Promotion of MATSUYA PASS Since Launch

MATSUYA PASS was sold as the March edition in February 2026, followed by a gap from April to June with no announcements of this kind, until a June 22 notice announced the July edition’s sale under the headline “Revival.” This time it returns with its scope widened to affiliated brands such as Matsunoya.

Since the June 26 launch, the official X account has posted about the pass every day, most recently repeating reports of strong sales such as “Some stores have already sold out” and “It seems many stores have sold out.” A post on July 10, the day before, urged early purchase ahead of the July 31 expiry, saying “Only 20 days left to use it.” On top of a pass that keeps selling out, the Tanabata Point Boost adds points for in-app orders placed within the period, and campaigns encouraging purchases through the app have continued through early July.