Matsuya Announces on Official X That Tanabata Point Boost Also Applies to MATSUYA PASS Subscription Menu Items

At 10:00 a.m. on July 11, 2026, Matsuya’s official X account (@matsuya_foods) introduced an ongoing money-saving campaign on the Matsuya App, calling out, “Of course MATSUYA PASS menu items are included too, so it’s even more of a deal!” The image attached to the post is a promotional banner for the ongoing app-exclusive “Tanabata Point Boost Campaign,” emphasizing that bonus points are also awarded on menu items purchased with the MATSUYA PASS subscription pass.

Three Bowl Menu Items Earn 50 Points, Five Topped Beef Bowl Menu Items Earn 30 Points

The Tanabata Point Boost Campaign awards bonus Matsuya Points when eligible menu items are ordered via Mobile Order on the Matsuya App or through Matsuben Net. The campaign runs from 12:00 a.m. on July 7, 2026 to 11:59 p.m. on July 13, timed to coincide with Tanabata. Matsuben Delivery is not eligible.

Three bowl menu items earn 50 points, and five topped Beef Bowl menu items earn 30 points. All sizes are eligible for both categories.

Category	Eligible Menu Items	Points Awarded
Bowl	Kimchi Kalbi Bowl／Beef Bibim Bowl／Salt-based Green Onion Pork Loin Bowl	50pt
Topped Beef Bowl	Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl／Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl／Kimchi Beef Bowl／Cheese Beef Bowl／Umatoma Cheese Beef Bowl	30pt

Points Are Also Awarded on Purchases Made With the MATSUYA PASS Subscription Pass

The focus of this post is that the Tanabata Point Boost can be combined with the MATSUYA PASS subscription pass. MATSUYA PASS is a one-month subscription pass purchased for 200 yen, valid from July 1 to July 31, 2026. It is a system that lets holders buy staple menu items at Matsuya, Matsunoya, My Curry Shokudo, and other affiliated brands at discounted prices, and sales began on June 26.

The bowl menu items and topped Beef Bowl menu items eligible for the Tanabata Point Boost are all staple items, so not only does the MATSUYA PASS discount apply, but the order also qualifies for the point bonus. This means customers can receive both the subscription pass discount and the bonus points at the same time, and it is this double benefit that the official X account referred to as “even more of a deal.”

MATSUYA PASS Promotion Has Continued Almost Daily Since Its Launch

After the March edition of MATSUYA PASS went on sale in February 2026, there was a gap from April through June with no similar announcements, until a notice on June 22 announced the sale of the July edition under the headline “Return.” This time, the pass returned with its scope expanded to cover affiliated brands such as Matsunoya as well.

Since the pass went on sale on June 26, the official X account has posted about it almost daily, repeatedly reporting strong sales with updates such as “some stores have already sold out” and “it appears many stores are sold out.” In a post the previous day, July 10, the account said “only 20 days left to use it,” urging customers to purchase early ahead of the July 31 usage deadline. With the pass continuing to sell out and the Tanabata Point Boost now adding bonus points to app orders placed within the campaign period, early July has seen a continued string of measures encouraging purchases through the app.