Matsuya App Push Notification Announces 'Matsuben Debut Campaign' Underway: 300-Point Offer for Mobile Order Members, Second Matsuben Net Push of the Day After Morning's Double Points Notification

At 15:35 on May 1, 2026, the Matsuya App sent a push notification announcing that the “Matsuben Debut Campaign,” first announced on April 30, is now underway. The campaign runs from Friday, May 1 through Sunday, May 31, 2026, and awards 300 points to eligible members who order a main menu item through Matsuben Net.

Notification Text

• Title: Meet the Conditions, Get 300 Points as a Gift🎵
• Body: “Matsuben Debut Campaign” underway through 5/31❗️

A two-line structure: the title states the reward amount (“300 points for meeting the conditions”), and the body concisely presents the campaign name and deadline (through 5/31). The date notation matches the official announcement from April 30, with no discrepancy in this notification.

Campaign Recap

This campaign is a customer-acquisition initiative designed to steer “Matsuya App members who use Matsuya Mobile Order but have never used Matsuben Net” toward Matsuben Net.

Item	Details
Period	Friday, May 1 – Sunday, May 31, 2026 (based on order receipt date/time)
Eligibility	Members who used “Matsuya Mobile Order” between November 1, 2025 and April 30, 2026, and have not used “Matsuben Net” between March 1 and April 30, 2026
Reward	300 points awarded for ordering a main menu item through Matsuben Net during the campaign period (limited to once per person)
Award Timing	By the end of Monday, June 8, 2026
Excluded	Use of Matsuben Delivery

For eligible members, this structure delivers a reward worth 300 yen on their first Matsuben Net order, and choosing one of the cheapest eligible main menu items on Matsuben Net pushes the effective return rate above 60%.

The Second Notification of the Day, Following the Morning’s “Matsuben Net Double Points” Notification

The Matsuya App also sent a push notification at 10:28 on the same day, May 1, announcing the start of the “Matsuben Net Double Point Campaign” (May 1 – May 17). This makes today’s Matsuben Debut notification the second Matsuben Net-related push of the day.

Delivery Time	Notification Title	Target Campaign
May 1, 2026, 10:28	Points “Doubled”‼️ Takeout Reservations via “Matsuben Net”⭐️Through 5/31🎉	Matsuben Net Double Points (5/1–5/17)
May 1, 2026, 15:35 (this notification)	Meet the Conditions, Get 300 Points as a Gift🎵	Matsuben Debut (5/1–5/31)

The morning notification, for “Double Points,” included an incorrect deadline of “through 5/31” at the end of its title, which conflicted with the campaign’s actual end date of 5/17. Today’s Matsuben Debut notification correctly states 5/31 as its end date, so the wording is consistent for this one. The fact that both notifications landed back-to-back on the same day speaks to the full force of Matsuya’s Matsuben Net push in May.

Three Matsuben Net Initiatives Running in May

As of May 1, three Matsuben Net-related campaigns are active:

Campaign	Period	Eligibility	Reward
Matsuben Net Double Points	May 1 – May 17	All Matsuben Net users	Double the usual points
Matsuben Debut	May 1 – May 31	Members who use Mobile Order but haven’t used Matsuben Net	300 points (one-time only)
Matsuben Day (free delivery)	Every date each month containing the digit 2 (the 2nd, 12th, and 22nd)	Matsuben Delivery users	Waives the 300-yen delivery fee

Customer acquisition (Matsuben Debut), engagement of existing users (Double Points), and retention on the delivery side (Matsuben Day) — three layers running in parallel, each targeting a different objective. Combined with the PayPay coupon initiative tied to the 5.5 Million Users Milestone for app membership, the Matsuya App’s promotional lineup in May is operating at an unprecedented scale.