Matsuya Official X Reminds Fans: Final Day of PayPay Up to 15% Cashback Coupon

At 10:00 AM on May 6, 2026, Matsuya’s official X account (@matsuya_foods) posted a same-day reminder that the “PayPay Coupon (15% cashback on payments of 800 yen or more)” for the Matsuya App, running since April 29, ends today, May 6. The post timing lines up with 10 AM on the same day, right as office hours begin.

Original Post

The great-value PayPay Coupon you can use on the Matsuya App ends today 😭 You get 15% back in PayPay Points on payments of 800 yen or more! Be sure to use it before it’s gone!

The post runs three lines. It opens by emphasizing the end date (today only) with a crying-face emoji, restates the reward condition (15% back on 800 yen or more), and closes with a straightforward call to action. The same visual was used in the direct announcement on May 2, so the image is reused with only the text swapped out for a “final day reminder.”

The 15% Period Ends Today, May 6

According to the official announcement dated April 27, “Celebrating 5.5 Million Matsuya App Users! A Great-Value PayPay Coupon Now Available on the Matsuya App,” this campaign runs in two stages, and today, May 6, is the final day of the first-half 15% period. Starting tomorrow, May 7, it switches to the second-half 10% period.

Coupon	Period	Cashback Rate	Cap
15% Cashback Coupon (ends today)	12:00 AM, Wednesday, April 29, 2026 – 11:59 PM, Wednesday, May 6, 2026	Up to 15%	200 points/transaction
10% Cashback Coupon (starts tomorrow)	12:00 AM, Thursday, May 7, 2026 – 11:59 PM, Sunday, May 17, 2026	Up to 10%	200 points/transaction

Because the cashback rate drops 5 percentage points from 15% to 10%, the minimum payment amount needed to hit the 200-point cap jumps significantly, from about 1,333 yen to about 2,000 yen. Miss today’s final day, and the points earned on the same payment amount will shrink.

Announcement Timeline Since April 27

Today’s X post is the fifth announcement from Matsuya’s official channels regarding this campaign. Over the 8-day span of the 15% period, a total of 5 announcements went out across 4 channels.

Date/Time	Channel	Format
April 27	Official Announcement	Campaign launch notice
April 29, 10:26 AM	Official App	Push notification (campaign live)
April 29, 6:51 PM	Official X	Quote Repost of PayPay’s official account
May 2, 1:00 PM	Official X	Direct announcement with original visual
May 6, 10:00 AM (this post)	Official X	Final day reminder

Across the 8 days from launch to end, X alone carried 3 posts, showing a pattern of repeated reminders leveraging X’s reach.

How to Max Out the 200-Point Cap on the Final Day

The 15% cashback cap is 200 points per transaction. Hitting 200 points at 15% requires a payment of about 1,333 yen or more (1,333 yen × 0.15 ≒ 200). Completing a PayPay payment of 1,333 yen or more today, May 6, at an eligible service (Matsuben Net, Matsuya Mobile Order, Matsuben Delivery, or Matsuben Net Mini App) will max out the cashback.

Starting today, the Taco Rice lineup (580–990 yen) has also joined the eligible menu items, making it possible to clear the 1,333 yen line with a combination such as the Hamburg Steak with Taco Salsa Set Meal (990 yen) plus a side item or extra topping.

Golden Week’s Last Day Coincides with the 15% Period’s Final Day

Today, May 6, is the 2026 Golden Week substitute holiday (since May 3 fell on a Sunday), meaning the last day of Golden Week and the final day of the 15% period land on the same date. The 10 AM post appears designed to catch people’s attention early, aiming to capture lunch and dinner spending on the final day of the holiday break with this “final day reminder.”