Matsuya's Official X Highlights Three Flavors of Store-Limited 'Vanilla Shake' in New Video

At 8:00 PM on August 21, Matsuya’s official X account (@matsuya_foods) posted a 15-second vertical video introducing its store-limited “Vanilla Shake.” The caption read as follows (reproduced as-is, including symbols and emoji):

[Store-Limited] MATSUYA’s “Vanilla Shake”

Now available at up to 70 stores! How about one to go with your weekend outing? (╹◡╹)

The post also included a link to the page listing participating stores.

The Video Shows All Three Items in Sequence

The video features a clear cup bearing the “MATSU Sweets” logo, showing one item at a time. It opens with the plain Vanilla Shake, a milky-white shake with a dark brown straw inserted into it. The background then switches to red for the Vanilla Shake with Strawberry, topped generously with sliced strawberries, followed by a brown background for the Vanilla Shake with Choco Cocoa Cookie, topped with chocolate sauce and cocoa cookie pieces. The video closes on a shot of all three items lined up against a blue sky background, with the copy “Sweet Matsuya, Unleashed. Matsuya’s Shake,” the sales hours “5:00–24:00,” and the price of each size displayed.

Prices and Sizes

The closing lineup shown in the video lists two sizes, S and M, along with prices for each of the three items.

Flavor	S	M
Vanilla Shake	180 yen	240 yen
Vanilla Shake with Strawberry	290 yen	350 yen
Vanilla Shake with Choco Cocoa Cookie	320 yen	380 yen

Sales hours are shown as 5:00 AM to 12:00 midnight.

Store-Limited, Now Available at 70 Locations Nationwide

The Vanilla Shake is a store-limited item sold at select locations rather than chain-wide, and it is currently available at 70 stores. The link included in the post leads to a list of participating stores. The lineup expanded from 62 to 70 stores on August 18, with the increase concentrated in Fukushima and Saitama prefectures. The item launched in April 2026 under the name “Matsu Shake” at five stores, was renamed to “Vanilla Shake” with a package redesign on July 14, and has since expanded in stages to 50, 62, and now 70 stores.

Changes From the Previous Announcement

This is the first time the official X account has promoted the store-limited Vanilla Shake since July 19. That post, from Sunday, July 19, was a single still image with the caption: “Matsuya’s shake is now on sale at 50 stores! How about one to go with your drive? (╹◡╹)” This time, on Friday, August 21, the format switched to a 15-second video, the product name was written in the caption as “Vanilla Shake” alongside the English brand name “MATSUYA,” the post opened with the tag “[Store-Limited],” and the pitch changed to “something to go with your weekend outing.” The emoji “(╹◡╹)” carried over from the previous post.