Matsuya's Official X Quotes a Matsunoya Post to Tease 'COMING SOON... 8.11'

Just after 7:00 p.m. on August 7, 2026, Matsuya’s official X account (@matsuya_foods) quote-reposted a post from its sister brand Tonkatsu Matsunoya’s official account. The quote came with no comment text — just a single image displaying “COMING SOON…” and “8.11 TUE” in large lettering — a silent gesture suggesting something is in store for Tuesday, August 11.

The Quoted Post: Matsunoya’s Apology for Ending Its Prepared Foods Coupon Early

The quoted Matsunoya post was a notice about coupons distributed as part of a summer vacation promotion. Matsunoya announced that its “Summer Vacation Prepared Foods Coupon” would end at 3:00 p.m. on August 12, apologizing for the early end date. Meanwhile, it said its “Summer Vacation One-Coin Coupon” would continue, and encouraged customers to keep using it.

Matsunoya closed the post by acknowledging the inconvenience this may have caused, adding, “We’re discussing with the Matsuya people whether there’s something they can do, so please look forward to it.” Today’s quote repost from Matsuya’s official X account is positioned as a response from that “Matsuya person.”

Macky Takes the Baton: “COMING SOON… 8.11”

The attached image features the words “COMING SOON…” and “8.11 TUE” in large text against a light blue sky background. On the right, Matsuya’s official mascot Macky appears, depicted receiving a yellow baton held out from the left. Handwritten text reads “Leave it to me!” next to Macky, and “The rest is up to you” on the side handing off the baton, evoking a relay-style handoff.

Following Matsunoya’s remark that it was “discussing… so please look forward to it,” the imagery reads as Matsuya taking over the baton and moving forward with preparations for August 11. The image gives no hint of what’s coming, leaving things to be revealed in a follow-up on August 11.

Two Brands Still Connected Despite a Staff Transfer

This exchange between Matsuya’s official X account and Matsunoya has some history behind it. On July 31, Matsuya’s official X account revealed that the person running it had transferred from the Tonkatsu Matsunoya team to the Matsuya team. Even after that handover, the two brands have kept following and responding to each other’s posts. In the past, Matsuya’s official X account has even posted a taste-test report on Matsunoya’s Shkmeruli Loin Katsu Set Meal.

As for August 11, Matsuya itself has also posted at 6:00 p.m. that same day, teasing a new product launching on August 11. It looks set to be a busy day for announcements from Matsuya.