Matsuya Launches Time-Limited au PAY Campaign: Up to 15% Ponta Points Back, 3–10 p.m. Only

Matsuya Foods will hold the “au PAY Time-Limited Up to 15% Ponta Points Back Campaign” from 3:00 p.m. on Saturday, August 8, 2026, to 10:59 p.m. on Sunday, August 23. Customers who order online through channels such as the official Matsuya app and prepay at least 600 yen (tax included) with au PAY will receive up to 15% back in Ponta Points for every 200 yen (30 points per 200 yen). The distinctive feature is that it is a “time-limited” campaign restricted to the window from 3:00 p.m. to 10:59 p.m. each day.

Rebate of up to 15% per 200 yen, capped at 200 points per order and 1,000 points per campaign period

Entry is required. To qualify, order during the campaign period through the “Matsuya Foods official app” or the “Matsuben Net Mini App” and prepay at least 600 yen (tax included) with au PAY (online payment). The promotional image lists four ordering entry points: “Matsuben Net,” “Matsuya Mobile Order,” “Matsuben Delivery,” and the “Matsuya Mini App.” The “up to 15%” rate includes 0.5% in base points.

Item	Details
Period	Saturday, August 8, 2026, 3:00 p.m. – Sunday, August 23, 10:59 p.m.
Eligible hours	Daily 3:00 p.m. – 10:59 p.m. (based on the order time)
Conditions	Entry + advance payment of at least 600 yen (tax included) via au PAY
Rebate	Up to 15% in Ponta Points per 200 yen (30 points per 200 yen)
Caps	200 points per order and 1,000 points per campaign period, per au ID
Eligible stores	Matsuya, Matsunoya, My Curry Shokudo, Sushimatsu, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, Steak Set Meal & Bowl Matsugyu, Tukkun², and Mugi no Toriko nationwide (excluding some stores)

The promotional image is set against a sunset-lit cityscape. Its tagline, “Tonight’s dinner at Matsuya!”, and the 3 p.m. start time fit neatly with a campaign aimed at dinnertime demand.

The 600-yen hurdle: a single Beef Bowl falls short

Rebates start from “an advance payment of at least 600 yen (tax included).” Matsuya’s signature Beef Bowl does not reach that on its own, at 460 yen for a Regular Serving and 430 yen for a Small Serving, and the Beef Bowl Lunch Set also falls just short at 500 yen (Small Serving) and 530 yen (Regular Serving). Items that reach exactly 600 yen on their own include the Bowl of Mixed Simmered Beef and Kimchi Lunch Set (Small Serving), the Beef Bowl topped with Grated Radish & Ponzu Citrus Soy Sauce Lunch Set (Small Serving), and the Salt-based Green Onion Pork Loin Bowl (Small Serving).

Because the rebate is calculated in 200-yen increments, an order of exactly 600 yen counts as three full increments and earns up to 90 points. For orders with a remainder, such as 601 to 799 yen, the portion under 200 yen earns no rebate. The cap per order is 200 points, which is reached with an order of 1,400 yen (tax included), or seven increments. When placing bulk or multi-person orders, keeping the 200-yen increments in mind will help you avoid leaving points on the table.

How it differs from past au PAY rebates

Matsuya’s au PAY × Ponta rebates have been held repeatedly, but the daily 3:00 p.m. to 10:59 p.m. time restriction in this campaign is a new condition not seen in earlier au PAY rebate campaigns. The most recent one, the “au PAY All-You-Can-Eat Campaign Part 2” (60th anniversary), was held in June 2026. It used fixed grants based on spending plus a lottery giving large point prizes to top-ranked participants, with a highly speculative top prize of 60,000 points for first place. This time, the rebate is a rate-based scheme that accumulates for anyone according to their payment amount, with the “up to 15% per 200 yen” figure front and center. It leans toward the clarity of points you reliably earn rather than a lottery.

New items such as the “Beef Boneless Short Rib & Offal Bowl” could also qualify during the period

The campaign period (August 8–23) fully covers the launch date of Matsuya’s new items, the “Beef Short Rib & Offal Bowl” and “Matsuya’s Yakiniku Beef Bowl,” which go on sale at 10:00 a.m. on Tuesday, August 11. If you place an online order for these new items in the evening or later after launch and pay with au PAY, they could qualify for the campaign as-is. With the eligible hours limited to dinnertime, it can also be a chance to try the new releases right after launch at a discount.