Matsuya's Official X Account Manager Reveals Transfer from Matsunoya, Asks Mie Sonozaki to 'Keep Being Our Voice from Heaven'

On the afternoon of July 31, Matsuya’s official X account (@matsuya_foods) quoted a post by voice actress Mie Sonozaki, who provides the ticket-machine narration and other voice work for the chain. The person behind the account revealed a change in assignment, writing, “I was in your care during the Matsunoya 500-store celebration” and “I’m now in charge of Matsuya,” disclosing a transfer from Matsunoya to Matsuya. The post also asked Sonozaki to “keep being our voice from heaven,” entrusting her with the same narration going forward.

A Word from “The One Who Was in Your Care During the Matsunoya 500-Store Celebration”

The quoted post was one Sonozaki had shared by that same day: “Read through another script today… #松屋まる見え.” As the hashtag “#松屋まる見え” indicates, this was a report on a recording session for the script of the in-store radio program “Oishisa Marumie Channel.” Quoting the post with a “(´∀｀)” emoticon, the person behind Matsuya’s official X account introduced themselves, explaining they had worked with Sonozaki during the Matsunoya 500-store celebration campaign and now handle the Matsuya account. The exchange offers a glimpse behind the scenes of the official account: even as the person in charge moves to a different brand, they turn to the same voice talent for continued cooperation.

Mie Sonozaki Is the “Voice from Heaven” Behind the Ticket Machines and In-Store Radio

Sonozaki is the voice actress who narrates Matsuya’s ticket machines and navigates the in-store radio program “Oishisa Marumie Channel” (#松屋まる見え). She is the actual voice customers hear giving guidance in stores and at the ticket machines, and the “voice from heaven” the account manager refers to means this whole line of narration. The request to “keep being our voice from heaven” signals that even though the person in charge has moved from Matsunoya to Matsuya, Sonozaki’s voice playing in stores will continue unchanged.

An Ongoing Feature: “Marumie Channel”

“Oishisa Marumie Channel” is an ongoing feature that Matsuya’s official X account has brought up repeatedly. On June 8, the channel announced a “Big Summer Song Request Call,” asking listeners to suggest summer tunes they wanted to hear playing in stores. This latest exchange, framed around the account manager’s transfer, once again drove home the point that the “same voice” will keep representing Matsuya in its stores.