Official Matsuya X Account Ends "X-Exclusive Rainy Day Coupon" on April 30 — Curtain Falls on Long-Running X-Only Coupon

At 10:34 on May 1, 2026, the official Matsuya X account (@matsuya_foods) announced that the X-exclusive “Rainy Day Coupon” had ended as of Thursday, April 30, 2026. The post was a simple end-of-service notice with no attached image, quote, or URL.

Original Text of the End-of-Service Announcement

The X-exclusive Rainy Day Coupon ended as of Thursday, April 30, 2026. We are deeply grateful for your patronage over the years.

The post consists of just two lines. There is no mention of a successor coupon or alternative program, making it a straightforward end-of-service report. The phrase “over the years” suggests this was not a one-off campaign but a program that ran for a substantial period.

The Meaning Behind the “X-Exclusive” Label

This coupon was announced and distributed solely on the official Matsuya X account. It appears not to have been distributed through the official news archive or Matsuya App notifications, and Gyumesy’s tracking of Matsuya’s official announcements shows no record of a “Rainy Day Coupon” release under that name. Because it was run exclusively for X followers, its end was likewise handled with nothing more than a single-line notice on X.

Where This Fits in Matsuya’s Coupon Landscape

In recent years, Matsuya’s coupon programs have diversified across distribution channels. In contrast to the now-ended X-only coupon, the following channels currently serve as the main pillars.

Channel	Recent Major Coupon Program
Matsuya App	PayPay Up to 15% Cashback Coupon (5.5 Million Users Milestone) (from April 29)
Matsuya App × PayPay/d Barai, etc.	Regular rollout of various payment-linked coupons
Matsuya Point	Matsuben Net/Mobile Order multiplier campaigns (2x in May)
Official Matsuya X	Centered on one-off sweepstakes-style promotions such as the Follow & Repost Campaign

As the App’s membership base has grown (reportedly to 5.5 million users), the main battleground for coupon distribution has shifted from X to the App and payment integrations. The end of the X-exclusive Rainy Day Coupon can be seen as part of this broader realignment.

What’s Next for Coupons on the Official X Account

Lately, the official Matsuya X account has centered on campaign announcements that take advantage of X’s unique shareability — such as “Follow & Repost for a chance to win,” announcements of the 200-yen Meat Day discount, and TikTok Shop tie-ins — along with reminders about App and other-channel promotions. With the disappearance of the standing coupon triggered by rainy weather, X will, for the time being, have no standing coupon slot of its own.

As of today, there has been no announcement regarding a successor weather-linked coupon, such as an Extreme Heat Day Coupon.