Matsuya's Store-Limited "Soy Milk Pudding" Delisted — Large-Scale 200-Store Rollout Ends After About 17 Days
Matsuya’s store-limited menu page confirmed on April 3 that “Soy Milk Pudding” had been delisted. It ends about 17 days after going up on March 17.
200-Store Rollout: An Unusually Large Scale
Soy Milk Pudding was offered at 200 stores. Given that a typical store-limited menu item runs at around 65 to 70 stores, this was roughly three times the usual scale. It was an unusually large-scale rollout for a store-limited item, suggesting a test sale that approached a nationwide release in scope.
Comparison With Other Store-Limited Items From the Same Batch
The other two items that went up the same day, March 17, were delisted on March 30 — Soy Milk Pudding outlasted them by 4 days.
| Item | Stores | Listed | Delisted | Duration |
|---|---|---|---|---|
| Mapo Eggplant with Mt. Fuji Tofu | 68 stores | March 17 | March 30 | About 13 days |
| Grilled Thick Pork with Chimichurri Sauce | 70 stores | March 17 | March 30 | About 13 days |
| Soy Milk Pudding | 200 stores | March 17 | April 3 | About 17 days |
Current Store-Limited Lineup
With Soy Milk Pudding’s discontinuation, the store-limited lineup is down to 3 items.
| Item | Stores | Listed |
|---|---|---|
| Iburigakko Beef Bowl | 4 stores | March 17, 2025 |
| Beef Bowl Happy Hour | 71 stores | — |
| Afternoon Breakfast | 99 stores | January 20, 2026 |
Editor's Note
Soy Milk Pudding, rolled out at 200 stores, was delisted after just 17 days. A scale roughly three times the usual store-limited rollout hints at how seriously Matsuya was testing this one.
