Matsuya Marks Two Chimichurri Sauce Grilled Thick Pork Items "To Be Discontinued Successively," About 24 Days After Launch

As of 3:48 PM on June 12, 2026, the “※To be discontinued successively” notice was added simultaneously to two items on the Set Meal category page of Matsuya’s official site: the limited-time Chimichurri Sauce Grilled Thick Pork Set Meal (1,280 yen, 1,203 kcal), launched May 19, and the Rice Set-labeled Chimichurri Sauce Grilled Thick Pork (1,180 yen, 1,179 kcal). The discontinuation notice arrives 24 days after launch, marking the point at which this lineup — pairing Argentina’s traditional chimichurri sauce with Matsuya’s grilled thick-cut pork loin — enters its final stage after roughly 24 days in the limited-time slot.

The Two Items and Their Variations

Item	Price (tax included)	Calories
Chimichurri Sauce Grilled Thick Pork Set Meal	1,280 yen	1,203 kcal
Chimichurri Sauce Grilled Thick Pork (Rice Set)	1,180 yen	1,179 kcal
Chimichurri Sauce Grilled Thick Pork Only (Set Meal minus rice, salad, and miso soup)	1,080 yen	707 kcal
Chimichurri Sauce Grilled Thick Pork Set Meal Double	2,130 yen	2,001 kcal
Chimichurri Sauce Grilled Thick Pork (Rice Set) Double	2,030 yen	1,977 kcal

The pricing steps up by 100 yen at each tier — Only at 1,080 yen, Rice Set at 1,180 yen, Set Meal at 1,280 yen — and the maximum Double configuration tops 2,000 kcal. That places the item in a heavyweight bracket for Matsuya’s regular menu, standing out in both meat volume and calorie count. Today’s discontinuation notice covers all of the above variations — Only, Rice Set, Set Meal, and each Double.

A Look Back at the Sales Period (About 24 Days Since Launch)

Date & Time	Development
May 14, 2026	Official announcement of the May 19 launch of the Chimichurri Sauce Grilled Thick Pork Set Meal
May 15, 2026, 6:00 PM	Launch preview posted on official X account
May 19, 2026, 9:38 AM	Registered in official menu data
May 19, 2026, 10:00 AM	Sales begin; official X Follow & Repost Campaign starts
May 19, 2026, 10:08 AM	Four Thick items moved into the limited-time slot
May 19, 2026, 7:12 PM	Official X tasting report (9 hours after launch)
May 20, 2026, 6:51 AM	Early-morning official app notification for 100-yen-off coupon
May 24, 2026, 9:00 AM	100-yen-off coupon promoted on official X
June 12, 2026, 3:48 PM (this report)	“※To be discontinued successively” notice added (discontinuation notice)

Over the 24 days since launch, Matsuya ran a steady stream of 100-yen-off coupon pushes and promotional posts across its three official channels — announcements, X, and the app — culminating in today’s discontinuation notice on the menu page. Following the launch-commemoration Follow & Repost Campaign, the item saw a concentrated burst of promotion within its first week: an early-morning 100-yen-off coupon notification via the official app, then a 100-yen-off reminder on official X.

Chimichurri Sauce and Its Place in the World Cuisine Series

Chimichurri sauce is a traditional condiment used in South American cuisines such as Argentina and Uruguay, known for recipes combining parsley, garlic, red chili pepper, vinegar, olive oil, and oregano. Matsuya introduced it on May 19, 2026 as the Chimichurri Sauce Grilled Thick Pork Set Meal, paired with grilled thick-cut pork loin. It was positioned as part of a series that reimagines world cuisine concepts within Matsuya’s limited-time slots, leading into the six Neo Tomato curries (a tomato-and-coconut-milk sauce tracing its lineage to Georgia’s Shkmeruli) launched June 9. This item’s farewell notice lands close in time to the 60th Founding Anniversary Shkmeruli worldwide simultaneous revival, scheduled for June 16 — a turning point where the lead role in the World Cuisine series slot changes hands.

What the “To Be Discontinued Successively” Notice Means

When a Matsuya limited-time menu item carries the “※To be discontinued successively” notice, it means sales end store by store as each location works through its ingredient stock. Rather than ending all at once, the timing varies by store depending on remaining inventory, so availability is expected to wind down gradually over the coming days to weeks. Customers hoping to try the chimichurri items are advised to visit sooner rather than later, and the Double configuration (up to 2,001 kcal) in particular, as a heavyweight option, may sell out earlier than the rest of the lineup.