Matsuya Shifts Four Chimichurri Thick-Cut Pork Items to Limited-Time Category at 10:08
In Matsuya’s official menu data, the four thick-cut pork items added at 9:39 AM today have been confirmed as shifted to the limited-time category as of 10:08 AM on May 19, 2026. At the same time, the removal of the current ‘Pork Steak Set Meal’ (released April 28, 980 yen) has also been reflected, indicating that the menu data was restructured immediately after the official 10:00 AM launch.
Four Items Shifted to the Limited-Time Category
| Menu Item | Price (tax included) | As of 9:39 | As of 10:08 (this update) |
|---|---|---|---|
| Set Meal of Grilled Thick Pork with Chimichurri Sauce | 1,280 yen | Regular category | Limited-time category |
| Grilled Thick Pork with Chimichurri Sauce | 1,180 yen | Regular category | Limited-time category |
| Set Meal of Thick Pork Steak | 1,180 yen | Regular category | Limited-time category |
| Set Meal of Grilled Thick Pork Loin | 980 yen | Regular category | Limited-time category |
When these items were first added to the menu data at 9:39 AM, they were listed under the regular category rather than the limited-time category, but as of 10:08 AM all four had switched to the limited-time listing. The shift to limited-time status was reflected right after the new items’ official 10:00 AM launch.
The Current ‘Pork Steak Set Meal’ (Released April 28, 980 Yen) That Was Removed
| Item | Details |
|---|---|
| Menu Item | Pork Steak Set Meal |
| Price | 980 yen |
| Release Date | April 28, 2026 |
| Discontinuation Notice | May 13, 2026, 16:52 — menu note “※To Be Discontinued Successively” added |
| Removal Date/Time | May 19, 2026, 10:08 (this update) |
| Sales Period | Approximately 21 days |
The ‘Pork Steak Set Meal’ (980 yen), released on April 28, has effectively been succeeded by the newly added ‘Set Meal of Thick Pork Steak’ (1,180 yen), a rebrand accompanied by a 200-yen price increase. It disappeared after a sales period of roughly 21 days. With this, both of the April-launched thick-cut pork items — the ‘Set Meal of Grilled Pork Loin’ (removed at 9:39 on May 19) and the ‘Pork Steak Set Meal’ (removed at 10:08 today) — have been dropped from the active lineup in a pair of removals this morning.
Same Pattern as the May 12 Butter Chicken Curry and Rice Launch
Today’s changes to Matsuya’s menu data on May 19 follow the same procedure as the May 12 launch of Butter Chicken Curry and Rice.
| Time | May 12 (Butter Chicken Launch Day) | May 19 (Chimichurri Thick-Cut Pork Launch Day, Today) |
|---|---|---|
| 9 AM hour | 9:38 — Butter Chicken Curry and Rice and Cream Butter Curry and Rice added (regular category) + discontinuation notice added to Salt-based Green Onion Bowl | 9:24 — Seasoned Ground Chicken & Egg Bowl and Salt-based Green Onion Bowl removed / 9:39 — four Chimichurri thick-cut pork items added (regular category) + current Set Meal of Grilled Pork Loin and Tokuasa Seasoned Ground Chicken & Egg Bowl removed |
| 10 AM hour | 10:00 — official launch / 10:08 — the two Butter Chicken items shifted to the limited-time category + discontinuation of Gorochiki reflected | 10:00 — official launch / 10:08 (this update) — four thick-cut pork items shifted to the limited-time category + current Pork Steak Set Meal removed |
The two-step procedure — “add under the regular category just before launch, then shift to the limited-time category at 10:08, right after launch” — appears to have become the standard operating pattern for Matsuya’s menu data on new-menu launch days. This time, too, the shift to the limited-time category was reflected roughly eight minutes later.
All Three Thick-Cut Pork Items Released on April 21 and 28 Have Now Been Succeeded
The three thick-cut pork items launched in April — the Salt-based Green Onion Bowl, the Set Meal of Grilled Pork Loin, and the Pork Steak Set Meal — were all removed and fully replaced by the new lineup in today’s May 19 changes.
| Former Item | Former Release Date | Former Price | Discontinuation Notice | Removal Date/Time | New Lineup |
|---|---|---|---|---|---|
| Salt-based Green Onion Bowl | April 21, 2026 | 730 yen (Regular Serving) | May 12, 2026, 9:38 | May 19, 2026, 9:24 | No successor |
| Set Meal of Grilled Pork Loin | April 21, 2026 | 880 yen | May 13, 2026, 16:17 | May 19, 2026, 9:39 | Set Meal of Grilled Thick Pork Loin, 980 yen |
| Pork Steak Set Meal | April 28, 2026 | 980 yen | May 13, 2026, 16:52 | May 19, 2026, 10:08 (this update) | Set Meal of Thick Pork Steak, 1,180 yen |
Of the three thick-cut pork items launched in April, the Salt-based Green Onion Bowl ended completely with no successor, while the Set Meal of Grilled Pork Loin and the Pork Steak Set Meal were rebranded and succeeded by a new lineup carrying the “Thick” label, with price increases of 100 to 200 yen.
This Morning’s Menu Restructuring Timeline
| Time | Change |
|---|---|
| May 19, 9:24 | Seasoned Ground Chicken & Egg Bowl (regular version) and Salt-based Green Onion Bowl removed |
| May 19, 9:39 | Four items added (regular category): the two Chimichurri items, the Set Meal of Thick Pork Steak, and the Set Meal of Grilled Thick Pork Loin / two items removed: the current Set Meal of Grilled Pork Loin and the Tokuasa Seasoned Ground Chicken & Egg Bowl |
| May 19, 10:00 | Official launch of the four new menu items begins |
| May 19, 10:08 (this update) | Four thick-cut pork items shifted to the limited-time category / current Pork Steak Set Meal removed |
In the 44 minutes between 9:24 AM and 10:08 AM today, a large-scale menu data restructuring was completed: five items removed, four items added, and four items shifted in category. The same step-by-step operation seen at the May 12 Butter Chicken Curry and Rice launch was followed here as well, with Matsuya’s menu data update pattern for new-menu launch days once again proceeding in an orderly fashion.
Editor's Note
Eight minutes after the official 10:00 AM launch, the four thick-cut pork items moved into the limited-time category and the current Pork Steak Set Meal (980 yen) was discontinued — the same step-by-step pattern as May 12's Butter Chicken Curry and Rice launch, repeated.