Matsuya App Re-Sends Notification Midway Through Mobile Order Triple Points Campaign, Running Through September 14

On September 5, the official Matsuya App sent out a notification about a campaign that triples the usual points earned through Mobile Order only. The notification’s title read, “Points [TRIPLED]‼️ Matsuya Mobile Order⭐️ – Through 9/14 (Mon),” with the body reading, “[Now’s Your Chance] Points pile up fast with your everyday order! 🎁✨” The campaign runs from 0:00 on Tuesday, September 1 through 23:59 on Monday, September 14, and September 5 (Saturday) marks its fifth day.

Mobile Order Only — Matsuben Net and Matsuben Delivery Not Eligible

The campaign’s details were already announced in an official Matsuya notice dated August 31, and it applies to Mobile Order through the official Matsuya App. During the period, ordering via Mobile Order earns three times the usual points. Even though they’re accessible from the same app, Matsuben Net and Matsuben Delivery are not eligible. Store-wise, highway parking area locations and the Narita Airport Terminal 3 Store are excluded. In addition, anyone who newly registers as a member of the official Matsuya App during the period receives 100 points.

Mobile Order Triple-Point Promotions Have Run Repeatedly This Year

Promotions that boost the points earned through Mobile Order have been rolled out repeatedly this year. From late March through early April, a triple-points promotion ran during set hours such as 5:00–10:00 a.m., and from Tuesday, June 16 through Tuesday, June 30, an all-day triple-points promotion with no time restriction ran to mark Matsuya’s 60th Founding Anniversary. This September edition is likewise an all-day promotion with no time restriction, and at 14 days, it’s nearly the same scale as the June edition’s 15 days.

Wording Updated from the Campaign’s Opening Notification

An app notification for the same campaign also arrived on its opening day, September 1, making the September 5 notification the second announcement during the period. The September 1 notification’s body read, “A great-value campaign is running through 9/14❗️,” with the title “Points "Tripled"‼️ Matsuya Mobile Order⭐️.” In the September 5 notification, the body gained the added line “Points pile up fast with your everyday order,” while in the title the brackets around “Tripled” changed from「」to【】, with the end date “Through 9/14 (Mon)” now placed at the front.