Matsuya Launches Hiyajiru, a Cold Soup, Nationwide Today, August 4, at 10 a.m. for 390 Yen Only

Aug 4, 2026 09:58

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title: “Matsuya Launches Hiyajiru, a Cold Soup, Nationwide Today, August 4, at 10 a.m. for 390 Yen Only” categories:

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added published: true created_at: “2026-08-04T09:58:52+09:00” updated_at: “2026-08-04T13:45:11+09:00” thumbnail: “https://cdn.gyumesy.com/articles/17ba46/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/17ba46/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/sidemenu/side_hiyajiru_hp_260804.html” editor_comment: “There’s a kind of topsy-turvy happiness in sweating through a summer day and still gulping down a cold soup at Matsuya. We get it.” description: “At 10 a.m. on August 4, Matsuya added Hiyajiru, a cold soup known as a Miyazaki local dish, to its side menu at 390 yen Only. Excluding the eel items, it is the priciest side on the menu, and the Hiyajiru Set, which pairs it with a main, takes up to 70 yen off Beef Bowls, Bowls, and Set Meals.” related_articles:
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At 10 a.m. today, August 4, Matsuya added Hiyajiru, a cold soup known as a local dish of Miyazaki Prefecture, to its side menu at 390 yen Only. It is available at Matsuya locations nationwide, excluding some stores. The dish lets customers gulp down the savory depth of dashi served cold, a fitting choice for summer. The Hiyajiru Set, which can be ordered together with a Beef Bowl or Set Meal, launched at the same time, and Hiyajiru has also joined the “Choice of Side” options for Set Meals.

390 Yen Only, 162 kcal: A Cold Bowl

The price and nutritional information for the Hiyajiru Only are as follows.

Item	Details
Price	390 yen
Energy	162 kcal
Protein	12.6 g
Fat	7.7 g
Carbohydrates	12.0 g
Salt equivalent	2.7 g

At a light 162 kcal, it still delivers a solid 12.6 g of protein for a soup.

Source: Matsuya Foods Official

The Priciest Side on the Menu, Excluding the Eel Items

At 390 yen, Hiyajiru stands out among the 34 side menu items currently available. Setting aside the three eel items, the Grilled Eel Plate at 760 yen, the Eel and Beef Plate at 960 yen, and the Fluffy Egg Grilled Eel Plate at 960 yen, Hiyajiru at 390 yen takes the top spot among the sides. Right below it is the Seared Salmon at 380 yen, just 10 yen less, and it costs 20 yen more than the Beef Plate at 370 yen. With a 370 yen gap separating it from the eel items, Hiyajiru sits at the ceiling just beneath them.

Among soups alone, it is also the most expensive. Miso Soup is 90 yen, Miso Soup with Tofu is 140 yen, Miso Soup with Pork & Vegetables is 240 yen, and the Samgyetang-style Soup Only, added in late June, is 330 yen, with the 390 yen Hiyajiru topping the list. Matsuya’s official X account urged fans to enjoy one last helping of the hot Samgyetang-style Soup while teasing Hiyajiru’s arrival on August 4, suggesting a seasonal switch in Only soups from hot to cold. The same switch has happened in the “Choice of Side” for Set Meals: the Samgyetang-style Soup (210 yen as a Choice of Side), which had been a soup option, has been removed, and Hiyajiru (310 yen as a Choice of Side) can now be selected in its place.

The Hiyajiru Set Takes Up to 70 Yen Off the Main

Alongside the Only item, the Hiyajiru Set, which pairs with regular menu items, has also launched. The discount depends on the main: 30 yen off for Beef Bowls, 50 yen off for Bowls, and 70 yen off for Set Meals. It covers 5 Beef Bowls, 4 Bowls, and 9 Set Meals, for 18 combinations in total, and the 70 yen off when paired with a Set Meal is the largest. The Hiyajiru Vegetable Set, which adds vegetables, costs 730 yen and, against the Only item’s 162 kcal, comes to a hearty 806 kcal. All are available at Matsuya locations nationwide, excluding some stores.

From a Store-limited Item in May to a Nationwide Side Menu

This is not the first time the name Hiyajiru has appeared on the menu. From May 5, 2026, for about six days, a Hiyajiru of the same name was briefly sold as a Store-limited item at 70 stores nationwide. During that period, Matsuya’s official X account posted about eating Miyazaki cuisine, Hiyajiru and Chicken Nanban. With its Miyazaki local-dish roots in mind, Matsuya is now rolling it out as a nationwide side menu item from August 4. After a trial run at limited stores, this distinctly summery cold soup is reaching tables at Matsuya locations across the country.

Moved to the Limited-time Menu as of 10:15 a.m. on August 4

As of 10:15 a.m. on August 4, the Hiyajiru Only has moved into the limited-time menu category on Matsuya’s official website.

Nutritional Information Updated as of 12:47 p.m. on August 4

As of 12:47 p.m. on August 4, the nutritional information for Hiyajiru on Matsuya’s official website has been updated from what was shown at launch. The figures in the text above are those at the time of launch; the updated values are as follows.

Menu item	Item	At launch	After update
Hiyajiru Only	Energy	162 kcal	199 kcal
Hiyajiru Only	Protein	12.6 g	12.9 g
Hiyajiru Only	Fat	7.7 g	10.8 g
Hiyajiru Only	Carbohydrates	12.0 g	12.4 g
Hiyajiru Only	Salt equivalent	2.7 g	4.7 g
Hiyajiru Vegetable Set	Energy	806 kcal	567 kcal
Hiyajiru Vegetable Set	Protein	23.3 g	19.2 g
Hiyajiru Vegetable Set	Fat	41.3 g	11.6 g
Hiyajiru Vegetable Set	Carbohydrates	86.5 g	93.6 g
Hiyajiru Vegetable Set	Salt equivalent	2.3 g	4.8 g