Matsuya Official X Launches Follow & Repost Campaign to Celebrate Chimichurri Thick-Cut Pork Release
At 10:00 a.m. on May 19, 2026, Matsuya’s official X account (@matsuya_foods) posted the launch of a Follow & Repost Campaign celebrating the same-day 10 a.m. release of the new menu item, the Set Meal of Grilled Thick Pork with Chimichurri Sauce. Posted at the same 10 a.m. hour as the release itself, this marks the third straight week of the same pattern, following the Taco Rice release on May 5 and the Batachiki release on May 12.
Original Post
Celebrating the release of the "Set Meal of Grilled Thick Pork with Chimichurri Sauce"🎉 We’re holding a Follow & Repost Campaign — 30 lucky winners will receive “1,000 Matsuya Points,” usable on the official Matsuya Foods app!
★How to Enter★ 1️⃣ Follow @matsuya_foods 2️⃣ Repost this post
Deadline: Monday, May 25, 2026
The post is a standard Follow & Repost announcement that spells out the entry method. The attached image shows an actual photo of the Set Meal of Grilled Thick Pork with Chimichurri Sauce (180g pork loin with green chimichurri sauce) alongside the tagline “Basil, onion, acidity. A perfect balance with thick-cut pork,” along with prominently displayed campaign details reading “Follow & Repost for a chance to win 1,000 Matsuya Points — 30 winners!!” and “Entry period: through 5/25.”
Campaign Details
| Item | Details |
|---|---|
| Prize | 1,000 Matsuya Points (usable on the official Matsuya Foods app) |
| Number of Winners | 30 people |
| How to Enter | Follow Matsuya’s official X account (@matsuya_foods) and repost this post |
| Entry Period | Deadline: Monday, May 25, 2026 |
| Post Time | 10:00 a.m., May 19, 2026 (same time as the Chimichurri Thick-Cut Pork release) |
Third Straight Week of New Menu Release Follow & Repost Campaigns in May
Since the start of May, Matsuya’s official X account has run the same type of Follow & Repost campaign at the exact time of each new menu release for three consecutive weeks.
| Post Date | New Menu Item | Post Time | Prize | Number of Winners | Entry Deadline |
|---|---|---|---|---|---|
| May 5, 2026 (Tue) | Taco Rice | 10:00 (same time as release) | 1,000 Matsuya Points | 30 | (within May) |
| May 12, 2026 (Tue) | Butter Chicken Curry and Rice | 10:00 (same time as release) | 1,000 Matsuya Points | 30 | Monday, May 18, 2026 |
| May 19, 2026 (Tue, this campaign) | Set Meal of Grilled Thick Pork with Chimichurri Sauce | 10:00 (same time as release) | 1,000 Matsuya Points | 30 | Monday, May 25, 2026 |
The prize (1,000 Matsuya Points to 30 winners) and the posting time (10 a.m. Tuesday, the same time as the new menu release) have matched exactly for three consecutive weeks. The entry period also follows a consistent rule — closing on the Monday six days after the post date — further cementing this as a standard format rolled out under the same specifications with every new menu release.
Promotions Running Alongside the Chimichurri Release
Alongside today’s 10 a.m. release of the Chimichurri Thick-Cut Pork item on May 19, several takeout-related promotions are running in parallel with the Follow & Repost campaign.
| Campaign | Period | Details |
|---|---|---|
| Chimichurri Thick-Cut Pork Release Follow & Repost Campaign (this one) | 5/19–5/25 | Follow & repost on official X, 1,000 Matsuya Points to 30 winners |
| Bowls & Taco Rice Bundle Deal | 5/19–5/31 | Up to 250 yen off when bulk-buying 5 bowl or Taco Rice items via Matsuben Net or Mobile Order |
This 10 a.m. timing also comes right after the “Matsuben Net Double Point Campaign” (5/1–5/17) and the “PayPay Up to 10% Cashback Coupon” (5/7–5/17) both ended, marking a changeover in the promotional lineup: takeout-related promotions are shifting from a point-rebate focus to a bulk-purchase-discount focus, while X-based promotions continue with the new-menu-release Follow & Repost format.
What the 1,000 Points × 30 Winners Format Means
The “1,000 points × 30 winners” format, run for three consecutive weeks, represents a total prize pool of 30,000 points. Converted at Matsuya Points’ standard exchange rate (1 point = 1 yen), that comes to a value of 30,000 yen. The same amount is being committed with every new menu release, forming a stable framework for sustaining monthly engagement from Follow & Repost participants and maintaining ongoing X account activity.
Official Matsuya App
The official Matsuya Foods app. Coupons, mobile order and advance booking, plus points on every visit.
Editor's Note
Taco Rice (5/5), Batachiki (5/12), and now Chimichurri (5/19) — for three straight Tuesday 10 a.m. releases, the same Follow & Repost format (1,000 points to 30 winners) has become the standard.
