Matsuya's Official X Account Celebrates the Launch of "Spinach and Cottage Cheese Curry and Rice" with a Giveaway of 1,000 Matsuya Points to 30 Winners

Matsuya Foods, which operates Matsuya, launched a follow-and-repost campaign on its official X account (@matsuya_foods) at 10:00 a.m. on September 22, 2026, offering 1,000 Matsuya Points to 30 randomly selected winners to mark the launch of its new menu item, “Spinach and Cottage Cheese Curry and Rice.” The post went live at exactly 10:00 a.m., the same moment the item went on sale, with entries closing on September 28.

Entry Requires Two Steps — Follow and Repost — with a September 28 Deadline

To enter, users follow the official account (@matsuya_foods) and repost the campaign post — a two-step process. The prize is 1,000 Matsuya Points, usable on the official Matsuya Foods app, awarded to 30 winners. The entry period runs through Monday, September 28, 2026.

The image accompanying the post combines the campaign and the new product into a single visual. The upper section, set against a green background, shows a deep-green, spinach-based curry served in a white bowl alongside the Indian flag, dotted on the surface with white cottage cheese. The bowl bears the “MATSUYA” logo, with the text “A Hidden Gem of Indian Curry: Palak Paneer” and “On Sale from Tue, 9/22 at 10:00.” The lower section features large text reading “Follow & Repost for a Chance to Win 1,000 Matsuya Points!,” “30 Winners!!,” and “Entry Period: Through 9/28.” Pairing spinach with cottage cheese makes for a combination that’s novel among Matsuya’s curry lineup.

The Final Post in a Sequence of Announcements Since the Launch Notice

This campaign post is the last in a series of official communications surrounding “Spinach and Cottage Cheese Curry and Rice.” An official announcement dated September 17 revealed the launch, stating it would go “on sale from 10:00 a.m. on Tuesday, September 22, 2026.” The official X account posted a launch preview on September 18, followed by a day-before reminder on September 21 reading “Palak paneer goes on sale tomorrow.” Then, at 10:00 a.m. on launch day, September 22, this follow-and-repost campaign was posted at the very moment of release — completing a staged sequence of announcement, preview, reminder, and launch celebration.

The product is based on palak paneer, the Indian dish of spinach and cheese curry, and has been promoted repeatedly on the official website and official X account from the moment its launch was decided through to release day.

A Standard Campaign Repeated with Every New Menu Launch

The follow-and-repost campaign offering 1,000 Matsuya Points to 30 randomly selected winners isn’t a special project limited to this product — it’s a standard campaign repeated with new menu launches regardless of the item. The wording, number of winners (30), and prize (1,000 Matsuya Points) stay nearly identical each time, with only the deadline shifting, consistently set to roughly one week after the launch date. Most recently, the same format was used for the “Stir-fried Pork and Eggplant with Spicy Miso Set Meal,” released on September 8. Among curry items, an identical campaign accompanied the “Neo Tomato Chunky Chicken Curry and Rice,” released on June 9.

Notably, the official announcement dated September 17 contains only standard launch details — price, release date, and eligible stores — with no mention of the follow-and-repost campaign or the Matsuya Points giveaway. The campaign content appears to have no counterpart in the official website’s announcement and was seemingly written specifically for X.