Matsuya Holds Lottery for 1,000 Matsuya Points for 30 Winners to Celebrate Launch of 'Stir-fried Pork and Eggplant with Spicy Miso Set Meal'

At 10:00 a.m. on September 8, Matsuya’s official X account (@matsuya_foods) announced a Follow & Repost Campaign to celebrate the same-day launch of the ‘Stir-fried Pork and Eggplant with Spicy Miso Set Meal.’ By following the official account and reposting the target post, entrants have a chance to win one of 30 prizes of 1,000 Matsuya Points, redeemable in the official Matsuya Foods app. The entry deadline is Monday, September 14, 2026.

How to Enter and Prizes

The entry method and prizes stated in the post are as follows.

Item	Details
Prize	1,000 Matsuya Points (30 winners by lottery)
How to Enter	1) Follow @matsuya_foods 2) Repost the target post
Entry Deadline	Until Monday, September 14, 2026

Matsuya Points can be earned and used through the official Matsuya Foods app, with 1 point equivalent to 1 yen that can be applied toward a bill.

A Format Repeated with Every New Product Launch

This Follow & Repost Campaign format — ‘new menu launch celebration plus 1,000 Matsuya Points for 30 lottery winners’ — is not unique to this occasion. Since this spring, Matsuya has repeatedly run campaigns with the same prize and the same entry method to coincide with new product launches. Most recently, the same format awarding 1,000 Matsuya Points to 30 lottery winners was used for the launches of the ‘Pork & Kimchi Set Meal’ on August 25 and ‘Twice-cooked Pork’ on July 14.

That said, prize scale differs for collaboration projects even when they use the same Follow & Repost format. The ‘Kobito Zukan’ collaboration offered a giant plush toy plus 5,000 Matsuya Points to 5 winners, while the ‘ONE PIECE’ collaboration offered an acrylic block chopstick rest set plus 5,000 Matsuya Points to 10 winners — both the number of winners and the prize contents are designed differently from the standard new-menu-launch celebration (1,000 points, 30 winners).

The Star of the Campaign: ‘Stir-fried Pork and Eggplant with Spicy Miso Set Meal’

The star of the campaign, the ‘Stir-fried Pork and Eggplant with Spicy Miso Set Meal,’ has been a beloved autumn staple since its debut in 2008. In 2026, it went on sale at 10:00 a.m. on September 8 at Matsuya locations nationwide, excluding some stores. Its lineup, including pricing, was announced in a notice dated September 3.

The campaign image places the set meal inside a picture frame alongside the copy ‘The Art of Autumn, the Season of Spicy Miso,’ framing the autumn menu item as if it were a painting. The plate shows the main dish of pork and eggplant stir-fried with spicy miso, alongside the set meal’s standard accompaniments of rice, a fresh vegetable salad, and miso soup.

Three Stages of Announcements

Official communications about the ‘Stir-fried Pork and Eggplant with Spicy Miso Set Meal’ came in three stages: the launch announcement in the notice dated September 3, a follow-up announcement on the official X account at 6:00 p.m. on September 4, and today’s campaign post on the launch day itself, September 8, at 10:00 a.m. While the launch announcement itself was conveyed through both the notice and the official X account, this Follow & Repost Campaign was not posted in the notice and was announced only on the official X account.