Matsuya Official App Corrects Date Error in May 1 "Matsuben Net Double Points" Push Notification — Wrong "Until 5/31" Fixed to Correct "Until 5/17," Apology and Prevention Measures Announced
At 10:35 AM on May 3, 2026, the Matsuya official app sent an apology and correction push notification, stating that the campaign period stated in the “Matsuben Net Double Points” push notification sent on May 1 had been incorrect. The incorrect end date “Until 5/31” was corrected to the correct “Until 5/17,” along with a statement that they “will work to prevent this from happening again.”
Original Notification Text
- Title: [Apology and Correction] Regarding a Push Notification Wording Error
- Body:
There was an error in the campaign period stated in the “Matsuben Net Double Points” push notification sent on May 1. We sincerely apologize for the confusion and inconvenience this may have caused, and would like to correct it as follows. Incorrect: Until 5/31 Correct: Until 5/17 We will work to prevent this from happening again.
This was distributed as a standalone notification, concisely stating four points: the target of the error (which notification), the content of the error (5/31 → 5/17), the apology, and the statement on preventing recurrence.
The May 1 Push Notification Subject to Correction
The notification subject to correction was sent at 10:28 AM on May 1, the start date of this campaign. The original text is as follows.
| Item | Content |
|---|---|
| Sent At | May 1, 2026, 10:28 AM |
| Title | Points “Doubled”‼️ Takeout Reservation “Matsuben Net” ⭐️Until 5/31🎉 |
| Body | Great deals even on sides alone🦋 A campaign to rack up points🎇 |
| Error Location | “Until 5/31” at the end of the title |
| Correct Wording | “Until 5/17” |
In the official announcement dated April 30, “Matsuya App to Hold ‘Matsuben Net Double Points Campaign’!,” the campaign period was announced as “from 0:00 on May 1 (Fri) to 23:59 on May 17 (Sun), 2026,” creating a discrepancy with the announcement that had already been pointed out.
Gyumesy Had Already Pointed Out the Discrepancy on May 1
In its May 1 article, “Matsuya Official App Announces ‘Matsuben Net Double Points’ via Push Notification,” Gyumesy had already pointed out the discrepancy between the notification title’s “Until 5/31” and the official announcement’s “Until 5/17,” speculating that it was likely mixed up with the end date of the “Matsuben Debut Campaign” (May 1–31) announced the same day. Today’s official correction from Matsuya has now formally confirmed this discrepancy.
The “Prevention of Recurrence” Statement and the Position of the Correction Push
Issuing a standalone “apology and correction” as a push notification is a rare practice for the Matsuya official app. Looking at recent push notification history, most notifications are new campaign announcements or reminders for ongoing campaigns, and no prior case has been confirmed of a past wording error correction being distributed as a standalone notification. This notification explicitly states that they “will work to prevent this from happening again,” suggesting a review of operations to prevent similar errors from recurring.
Timing of the Correction
About 48 hours (2 days and 7 minutes) passed between the May 1, 10:28 AM notification containing the error and today’s correction notification at 10:35 AM on May 3. Although this occurred during the consecutive holidays (Golden Week), the correction came relatively quickly, on the morning of the second day after the original notification.
| Date & Time | Event |
|---|---|
| May 1, 10:28 AM | “Matsuben Net Double Points” push notification sent (contained error) |
| May 1, around 12:51 PM | Gyumesy published an article pointing out the discrepancy |
| May 3, 10:35 AM (this notification) | Matsuya official app sent the correction push notification |
The Correct Period for This Campaign
To reiterate, the correct information for this campaign after the correction is as follows.
| Item | Content |
|---|---|
| Period | 0:00, Friday, May 1, 2026 – 23:59, Sunday, May 17, 2026 (based on receipt date/time) |
| Rebate | Double the points normally earned on Matsuben Net orders |
| Eligible | Matsuben Net (takeout reservation orders) |
| Not Eligible | Matsuya Mobile Order, Matsuben Delivery |
23:59 on May 17 is the correct end date.
Official Matsuya App
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Editor's Note
Gyumesy pointed out the mismatched end dates on May 1 — and 48 hours later, it came back as an official correction push. It's rare for the app to issue a standalone apology notification, and it's a quietly commendable way of setting things straight.
