Matsuya's 'Mini Cold Udon' Store Count Drops from 634 to 632 on Launch Day

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title: “Matsuya’s ‘Mini Cold Udon’ Store Count Drops from 634 to 632 on Launch Day” categories:

• menu tags:
• store-limited
• update published: true created_at: “2026-08-04T20:35:18+09:00” updated_at: “2026-08-04T20:35:18+09:00” thumbnail: “https://cdn.gyumesy.com/articles/66xwhs/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/66xwhs/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/kobetsu/gentei.html” editor_comment: “A quiet little move on launch day: just two stores dropped off the list of a menu item that had only just gone on sale. If you’re heading out for a bowl, it’s worth checking whether your neighborhood Matsuya still carries it.” description: “Matsuya’s store-limited ‘Mini Cold Udon’ went on sale on August 4, but the number of participating stores fell from 634 to 632 the same day, as the Hibarigaoka and Ueno stores in Tokyo were removed from the list. Both stores remain open as usual, and nearby stores still serve it.” related_articles:
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Matsuya’s store-limited menu item “Mini Cold Udon” lost two participating stores on its very first day of sale, August 4, 2026 (Tuesday), which began at 10:00 a.m. The store-limited page on Matsuya’s official website now shows 632 participating stores instead of 634, with Matsuya Hibarigaoka (0084) and Matsuya Ueno (0224), both in Tokyo, removed from the list. Both stores continue to operate as usual; neither has closed or suspended business.

Two Tokyo Stores Removed, Both Still Open as Usual

The two stores that dropped off are Matsuya Hibarigaoka in Nishitokyo City and Matsuya Ueno in Taito Ward. Both are in Tokyo: the former is located at Hibarigaoka-Kita 3-3-14, Nishitokyo City, and the latter at Ueno 4-9-5, Ishii Building 1F/2F, Taito Ward. Both are listed on Matsuya’s official website as regular 24-hour stores, and there is no information indicating a closure or suspension of business at either location. They have simply been removed from the list of stores carrying “Mini Cold Udon”; the stores themselves are not closed.

The official website gives no reason for the removal, so it remains unclear. It is worth noting, however, that these two stores have not dropped off Matsuya’s store-limited menus as a whole. Hibarigaoka is still listed as a store carrying the prepared-foods line “MATSUYA Deli,” and Ueno as a store carrying “Mirai no Lemon Sour,” each under separate store-limited categories.

There are still plenty of nearby Matsuya stores that continue to serve “Mini Cold Udon.” In Nishitokyo City, the Higashi-Fushimi, Hoya, and Tanashi Ekimae stores remain on the list; in Taito Ward, so do the Uguisudani, Iriya, Minowa, Ueno Asakusaguchi, and Asakusa Kokusai-dori stores.

“Mini Cold Udon” Is 290 Yen Only, Sold from 3 p.m. to 11 a.m. the Next Day

“Mini Cold Udon” is a store-limited menu item that went on sale at 10:00 a.m. on August 4 (Tuesday), priced at 290 yen for the single item. The promotional visual shows thick udon noodles served in a bowl that is black on the outside and red on the inside, topped with thinly sliced green onions and grated ginger, with clear ice cubes sitting in the broth. The background is a cool, summery light-blue design with seigaiha wave patterns and blue maple leaves, and true to the tagline “Slurp it down easily — just the right size!”, it is a small serving, as the “Mini” in the name suggests.

It is offered as “in-store only (no takeout)” and is available for dine-in only. The sales hours are announced as “from 3 p.m. to 11 a.m. the next day,” which avoids the midday peak (11 a.m. to 3 p.m.). Cold udon is a rare sight in Matsuya’s store-limited lineup, which centers on beef bowls, and it appears positioned as a light bite or a finishing dish.

Available at 632 Stores in 35 Prefectures, with Tokyo Leading at 248

“Mini Cold Udon” is currently available at 632 stores nationwide. The footprint stretches across 35 prefectures from Hokkaido to Fukuoka, and Tokyo has the most with 248 stores, about 40% of the total. It is followed by Kanagawa (83), Osaka (66), and Saitama (54), showing a concentration in urban areas around the Tokyo metropolitan area and the Kansai region. Even after losing the two stores, Tokyo still holds the top spot with 248 stores.

The number of participating stores by prefecture is as follows.

• Tokyo: 248 stores
• Kanagawa: 83 stores
• Osaka: 66 stores
• Saitama: 54 stores
• Chiba: 32 stores
• Hyogo: 28 stores
• Aichi: 24 stores
• Fukuoka: 11 stores
• Ibaraki: 9 stores
• Kyoto: 7 stores
• Hokkaido: 7 stores
• Miyagi: 7 stores
• Hiroshima: 5 stores
• Niigata: 5 stores
• Nagano: 5 stores
• Shizuoka: 5 stores
• Gunma: 4 stores
• Mie: 3 stores
• Wakayama: 3 stores
• Ehime: 3 stores
• Kagawa: 3 stores
• Yamanashi: 2 stores
• Gifu: 2 stores
• Iwate: 2 stores
• Tokushima: 2 stores
• Fukui: 2 stores
• Fukushima: 2 stores
• Nara: 1 store
• Toyama: 1 store
• Yamaguchi: 1 store
• Yamagata: 1 store
• Okayama: 1 store
• Tochigi: 1 store
• Shiga: 1 store
• Ishikawa: 1 store

Store Count Shifts Within Days of Listing

“Mini Cold Udon” first appeared on the store-limited page of Matsuya’s official website on July 30, with an initial 634 participating stores. On July 31, Matsuya’s official X account also announced in advance that it would be available “at select stores from 10 a.m. on August 4,” and at every stage it was described as available at “select stores” and for “limited hours.” On launch day, August 4, the list was trimmed by a further two stores to 632. The change, coming only days after the listing first appeared, shows that the stores covered by a store-limited menu item can continue to shift in small ways even after launch.