Matsuya Official X Reannounces Ongoing 'd Barai +15% Point Rebate Campaign'

At 17:14 on June 7, 2026, Matsuya’s official X account (@matsuya_foods) posted a short update about the ongoing ‘Matsuya Foods 60th Founding Anniversary! Founding Anniversary Campaign’ (d Barai x Matsuya), which has been running since June 1: “Pay 800 yen or more via d Barai on the Matsuya App and get +15% back in d Points.” The post reiterated that advance entry is required, and its footer linked to the image URL from the campaign’s original launch-day post on June 1, 2026, repurposing that earlier post’s announcement banner as a reference point. This reminder post landed on day 7 of the 20-day campaign period — roughly one-third of the way through.

Campaign Terms Listed on the Post’s Banner

The announcement banner referenced in the post uses a yellow-and-orange design pairing the Matsuya logo with the d Barai logo, with character illustrations in Matsuya’s signature colors on either side and two point-rebate tiers laid out side by side in the center. The following terms are stated explicitly:

Item	Details
Campaign Period	Monday, June 1 – Saturday, June 20, 2026
Eligible Payment	d Barai (advance payment)
Eligible Channels	Matsuben Net / Matsuya Mobile Order / Matsuben Delivery / Matsuya Takeout (d Barai Mobile Order)
Requirements	Advance entry required; online orders of 800 yen (tax included) or more per transaction
Rebate Rate (existing users)	+15% of payment amount back (d Points, time- and use-limited)
Rebate Rate (first-time / returning users)	+20% of payment amount back (d Points, time- and use-limited)
Per-transaction Cap	300 points
Campaign-total Cap	5,000 points

This post’s body text mentions only the “+15% rebate,” leaving out the +20% tier for first-time or returning customers that’s also shown on the banner. It appears the reminder was written on the assumption that existing users make up the vast majority of the audience.

The Pattern Behind the Three June Payment Campaign Reminder Posts

For the three 60th Founding Anniversary payment campaigns running in June (PayPay, d Barai, and au PAY), the official X account has posted in-progress reminder posts in the following order:

Posted At	Campaign	Progress
June 6, 2026, 14:25	PayPay Coupon (June 1–30)	Day 6 of 30
June 7, 2026, 10:11	au PAY All-You-Can-Eat Campaign Part 2 (June 1–30)	Day 7 of 30
June 7, 2026, 17:14	d Barai Campaign (June 1–20)	Day 7 of 20

Because d Barai ends on June 20, its entry deadline arrives earlier than PayPay’s and au PAY’s, both of which run through June 30. It’s the shortest of the three campaigns, leaving less room to catch up later in the period — which makes the evening reminder on June 7 carry relatively more time pressure than the other two.

The d Barai Campaign’s Own Bonus Tier

The d Barai campaign’s banner lays out a two-tier structure side by side: a +20% rebate tier for “customers using it for the first time or returning after a while,” and a +15% rebate tier for “customers who have used it before.” While existing users are this post’s primary target audience, the banner gives the +5% bonus tier for new and dormant users equal visual weight — a design meant to pursue new-customer acquisition and win-back at the same time.

The 300-point per-transaction cap is reached at a payment of 2,000 yen under the +15% rebate, or 1,500 yen under the +20% rebate. The campaign-total cap of 5,000 points applies to both tiers alike, and is generous enough to require about 17 cap-hitting transactions — roughly a daily pace — across the 20-day period from June 1 to June 20 to reach.