Matsuya Official X Announces d Barai Campaign the Same Day It Launches

Matsuya’s official X account (@matsuya_foods) posted at 9:30 AM on June 1, 2026, announcing on the same day the “Matsuya’s 60th Founding Anniversary! A Great-Value d Barai Campaign You Can Use on the Matsuya App,” which had already launched at midnight that same Monday, June 1. The post’s text was built around two figures: a “+15% rebate” and a “+20% rebate for New & Returning d Barai Customers.” The attached banner spelled out the fine print, including the four eligible ordering channels, the 300-point cap per transaction, and the 5,000-point cap for the campaign total.

Original Post

＼Starting Today／

A great-value “d Barai” campaign is underway on the Matsuya App!

Spend 800 yen or more and get a +15% d Points rebate!

Plus, if it’s your first time or you haven’t used d Barai in a while, get a +20% rebate!

Be sure to use the Matsuya App!

The post opens with the slash-decorated “＼Starting Today／” to underscore the same-day launch, in a five-line structure. It packs in three figures — “800 yen or more,” “+15% rebate,” and “+20% rebate for New & Returning Customers” — before closing with “Be sure to use the Matsuya App!”

Observations on the Promotional Banner

The promotional banner attached to the post uses a warm orange color scheme. The upper left carries the “Matsuya” logo and the catchphrase “We want to be everyone’s dining table,” while the top reads “Great Deals on the Matsuya App!!” and “Matsuya Foods 60th Founding Anniversary! Founding Anniversary Campaign,” with the “d Barai” logo placed in the upper right. In the center, the four eligible ordering channels are listed — Matsuben Net / Matsuya Mobile Order / Matsuben Delivery / Matsuya Takeout (d Barai Mobile Order) — followed by text explaining that paying in advance via d Barai earns d Points (limited-time, limited-use).

The middle section is split into two rebate-rate call-outs: on the left, against a yellow background, “Customers using it for the first time or after a while: +20% rebate on the payment amount”; on the right, against an orange background, “Customers who have used it before: +15% rebate on the payment amount.” A red banner marked “Entry Required” sits at the far right. Below that, the fine print reads: “Point award conditions: applies to online orders of 800 yen or more (tax included) per transaction / 300 points awarded per transaction, 5,000-point cap for the campaign total.” At the very bottom, the campaign period is spelled out as “Campaign Period: Monday, June 1, 2026 – Saturday, June 20, 2026.”

Full Campaign Specifications (Recap of the May 28 Announcement)

The full specifications of the campaign, as announced in the official notice dated May 28, are as follows.

Item	Details
Campaign Period	Midnight, Monday, June 1, 2026 – 11:59 PM, Saturday, June 20, 2026
Rebate Rate (Existing Customers)	Up to +15% d Points
Rebate Rate (First-Time or Returning Customers)	Up to +20% d Points
Entry	Advance entry required during the campaign period
Payment Condition	Pre-payment via d Barai of 800 yen (tax included) or more per transaction
Cap per Transaction	300 points
Cap for Campaign Total	5,000 points

Entry is mandatory — paying without entering first does not qualify for the rebate. For further details (eligible stores, efficiency comparisons, etc.), see the article on the May 28 announcement.

Running Alongside the PayPay Campaign, Also Launching June 1

Of the four payment campaigns tied to the 60th founding anniversary, two — d Barai and PayPay — launched on June 1. Lining up their rebate designs side by side reveals different points of emphasis.

Campaign	Period	Peak Rebate Rate	Per-Transaction Cap	Campaign-Total Cap
d Barai (New/Returning Customers)	Jun 1 – Jun 20 (20 days)	+20%	300 points	5,000 points
d Barai (Existing Customers)	Jun 1 – Jun 20 (20 days)	+15%	300 points	5,000 points
PayPay (10% Monthly)	Jun 1 – Jun 30 (30 days)	10%	200 points	Usable any number of times
PayPay (40% Spot)	Jun 15 – Jun 16 (2 days)	40%	350 points	Once during the period

The advantage splits across three axes: PayPay takes the peak rebate rate at 40%, d Barai takes the maximum points accumulable within the month at 5,000, and PayPay takes the longest period at 30 days. d Barai is structured around “20 days of repeat use,” while PayPay is built for “a one-off spike over a 2-day peak plus a thin 10% running through the month” — the two campaigns target different customer segments in contrasting ways.

Difference in Official X Announcement Timing (PayPay the Day Before vs. d Barai the Same Day)

Comparing the official X announcement timing for the two 60th-anniversary payment campaigns, the approaches differ: PayPay announced on the afternoon of the day before, while d Barai announced on the morning of the launch day itself.

Campaign	Start Date/Time	Official X Announcement Date/Time	Announcement Timing	Rebate Emphasis in X Post
PayPay Coupon	Midnight, Monday, June 1, 2026	3:00 PM, Sunday, May 31, 2026	Afternoon of the day before (9 hours ahead)	10% rebate only
d Barai (this campaign)	Midnight, Monday, June 1, 2026	9:30 AM, Monday, June 1, 2026	Morning of the launch day (9.5 hours after)	Both +15% and +20% listed

PayPay kept it minimal with “starting tomorrow / 10% rebate only,” while d Barai went with two figures: “starting today / +15% and +20% listed together.” The two campaigns present a contrasting pair in both information density and announcement timing.