Matsuya Adds "To Be Discontinued Successively" Notice to Morning Menu's "Tokuasa Seasoned Ground Chicken & Egg Bowl" Too — Following This Morning's Notice for the Regular Version, Both Chicken Soboro Items Head for Same-Day Discontinuation

At 10:39 on May 5, the note field for the Morning Menu’s “Tokuasa Seasoned Ground Chicken & Egg Bowl” (Regular Serving, 460 yen) in Matsuya’s menu data newly gained “※To be discontinued successively.” The core information — product name, price, image, and category — is unchanged; the added note is the only change this time.

What Changed

Item	Before	After
Product name	Tokuasa Seasoned Ground Chicken & Egg Bowl	Same
Price (Regular Serving)	460 yen	Same
Category	Morning Menu	Same
Note	(none)	※To be discontinued successively

In today’s menu data activity on May 5, updates have continued in stages at 30-minute intervals: 9:39, 10:09, and 10:39. This change is the third wave.

Two Chicken Soboro Items Receive Discontinuation Notices on the Same Day

In this morning’s menu data, the two chicken soboro items received discontinuation notices at different times.

Time	Menu item	Category	Regular Serving price
May 5, 9:39	Seasoned Ground Chicken & Egg Bowl (regular version)	Bowl	460 yen
May 5, 10:39 (this change)	Tokuasa Seasoned Ground Chicken & Egg Bowl (Tokuasa version)	Morning Menu	460 yen

The regular version (Bowl category) and the Tokuasa version (Morning Menu category) are priced identically at 460 yen for the Regular Serving. They also share the same core (seasoned ground chicken + egg + bowl), coexisting as two variants distinguished by serving hours. With today’s discontinuation notices, the chicken soboro and egg items are now set to disappear from both time slots.

Impact on the Morning Menu Category

The Morning Menu category currently lists 11 items, organized by price as follows. With the discontinuation notice for the Tokuasa Seasoned Ground Chicken & Egg Bowl (460 yen), the under-500-yen tier of the Morning Menu moves from a two-item lineup of Tokuasa Simmered Beef Meal (400 yen) and Tokuasa Seasoned Ground Chicken & Egg Bowl (460 yen) toward the Tokuasa Simmered Beef Meal alone.

Menu item	Regular Serving price	Status
Egg on Rice with Choice of Large Serving	350 yen	Active
Tokuasa Simmered Beef Meal	400 yen	Active
Tokuasa Seasoned Ground Chicken & Egg Bowl (discontinuation notice this time)	460 yen	To be discontinued successively
Sausage and Egg Set Meal	530 yen	Active
Miso Soup with Pork & Vegetables Morning Meal	550 yen	Active
Large Serving Sausage and Egg Set Meal	580 yen	Active
Seared Grilled Salmon Morning Meal	700 yen	Active

The four selectable side dishes (Fermented Soybeans / Grated Domestic Yam Paste / Simmered Beef & Onion cooked with Sweet Soy sauce, served in Small Dish / Chilled Tofu with Ginger and Green Onion) have no standalone prices, so the seven items above form the core of the Morning Menu. With this change, the under-500-yen Morning Menu is expected to be narrowed down to two items: “Tokuasa Simmered Beef Meal” and “Egg on Rice with Choice of Large Serving.”

The Big Picture of Today’s Menu Data Activity

Here is a summary of this morning’s activity in Matsuya’s menu data on May 5, including this change.

Time	Event
9:39	Three octopus items added (no limited-time mark) / discontinuation notice for Seasoned Ground Chicken & Egg Bowl (Bowl)
10:00	Taco Rice officially launched
10:09	Limited-time mark added to the three octopus items / same mark removed from Salt-based Green Onion Bowl and Set Meal of Grilled Pork Loin / discontinuation notice for Gorochiki / two Stir-fried Chicken with Butter Soy Sauce items removed
10:31	Push notification in the official app announcing Taco Rice launch
10:39 (this change)	Discontinuation notice for Tokuasa Seasoned Ground Chicken & Egg Bowl

The morning’s menu reshuffle, which started with the Taco Rice launch, has now spread to the Tokuasa version of the Seasoned Ground Chicken & Egg Bowl. The cleanup of the chicken soboro items took place in two rounds, suggesting that the menu data is being processed in stages by time.

Why the Chicken Soboro Items Were Handled at Different Times Remains Unclear

The menu data does not reveal why the discontinuation notices for the regular version (Bowl) and the Tokuasa version (Morning Menu) came an hour apart, at 9:39 and 10:39. Possible operational factors include discontinuation being processed category by category in sequence, or the Bowl and Morning Menu categories being managed in separate lots, but this cannot be confirmed.