Matsuya Adds "To Be Discontinued Successively" Notice to Morning Menu's Tokuasa Seasoned Ground Chicken & Egg Bowl — After This Morning's Discontinuation Notice for the Regular Version, Both Ground Chicken Items Set to Exit on the Same Day

At 10:39 AM on May 5, a new “*To be discontinued successively” notice was added to the notes field for the Morning Menu’s Tokuasa Seasoned Ground Chicken & Egg Bowl (Regular Serving, 460 yen) in Matsuya’s menu data. The core details — product name, price, image, and category — remain unchanged; the only change this time is the addition of the notice.

Change Details

Item	Before	After
Product Name	Tokuasa Seasoned Ground Chicken & Egg Bowl	Unchanged
Price (Regular Serving)	460 yen	Unchanged
Category	Morning Menu	Unchanged
Notes	(None)	*To be discontinued successively

Among today’s (May 5) menu data changes, updates have continued in stages at roughly 30-minute intervals — 9:39 AM, 10:09 AM, and 10:39 AM. This change marks the third wave.

Both of Today’s Seasoned Ground Chicken Items Given Same-Day Discontinuation Notices

In this morning’s menu data, two seasoned ground chicken items received discontinuation notices at different times.

Time	Menu Item	Category	Regular Serving Price
May 5, 9:39 AM	Seasoned Ground Chicken & Egg Bowl (Regular Version)	Bowl	460 yen
May 5, 10:39 AM (this change)	Tokuasa Seasoned Ground Chicken & Egg Bowl (Tokuasa Version)	Morning Menu	460 yen

The regular version (Bowl category) and the Tokuasa version (Morning Menu category) are both priced identically at 460 yen for a Regular Serving. The core of the dish (seasoned ground chicken, egg, and rice bowl) is also shared between the two — the only difference has been the time slot in which each is served. With today’s discontinuation notices, seasoned ground chicken and egg items now appear to be heading toward disappearing from both time slots.

Impact on the Morning Menu Category

The Morning Menu category currently has 11 items registered, broken down by price as follows. With the discontinuation notice for the Tokuasa Seasoned Ground Chicken & Egg Bowl (460 yen), the sub-500-yen tier of the Morning Menu — until now a two-item lineup of the Tokuasa Simmered Beef & Onion Set Meal (400 yen) and the Tokuasa Seasoned Ground Chicken & Egg Bowl (460 yen) — is moving toward being carried by the Tokuasa Simmered Beef & Onion Set Meal alone.

Menu Item	Regular Serving Price	Status
Egg on Rice with Choice of Large Serving	350 yen	Active
Tokuasa Simmered Beef & Onion Set Meal	400 yen	Active
Tokuasa Seasoned Ground Chicken & Egg Bowl (this discontinuation notice)	460 yen	To Be Discontinued Successively
Sausage & Egg Set Meal	530 yen	Active
Morning Meal with Miso Soup with Pork & Vegetables	550 yen	Active
Large Serving Sausage & Egg Set Meal	580 yen	Active
“Seared” Grilled Salmon Morning Meal	700 yen	Active

The four choosable side dishes (Fermented Soybeans / Grated Domestic Yam Paste / Small Serving Simmered Beef & Onion / Chilled Tofu with Ginger and Green Onion) don’t have standalone pricing, so the seven items above form the core of the Morning Menu. With this change, the sub-500-yen tier of the Morning Menu is on track to be narrowed down to two items: the “Tokuasa Simmered Beef & Onion Set Meal” and “Egg on Rice with Choice of Large Serving.”

Overview of Today’s Menu Data Changes

A summary of Matsuya’s menu data changes this morning of May 5, including this latest update, is as follows.

Time	Event
9:39 AM	Three taco-based items added (no limited-time marker) / Discontinuation notice for Seasoned Ground Chicken & Egg Bowl (Bowl category)
10:00 AM	Official launch of Taco Rice
10:09 AM	Limited-time marker added to the three taco-based items / Marker removed from Salt-based Green Onion Bowl and Set Meal of Grilled Pork Loin / Discontinuation notice for Gorochiki / Two Stir-fried Chicken with Butter Soy Sauce items removed
10:31 AM	Push notification on the official app announcing the Taco Rice launch
10:39 AM (this change)	Discontinuation notice for Tokuasa Seasoned Ground Chicken & Egg Bowl

The morning’s menu reshuffle, triggered by the Taco Rice launch, has now spread as far as the Tokuasa version of the Seasoned Ground Chicken & Egg Bowl. The cleanup of seasoned ground chicken and egg items has taken place in two separate rounds, suggesting that Matsuya’s menu data is being processed in stages, time slot by time slot.

Reason for the Split Timing of the Ground Chicken Item Cleanup Is Unclear

Why the discontinuation notices for the regular version (Bowl) and the Tokuasa version (Morning Menu) were staggered by an hour — 9:39 AM versus 10:39 AM — cannot be determined from the menu data alone. Possible explanations include that discontinuation processing is being rolled out category by category, or that the Bowl and Morning Menu categories are managed under separate operational batches, but neither can be confirmed.