Matsuya to Launch 'Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak' on June 2 at 10 AM

Matsuya announced on May 28, 2026 that its new menu series, the ‘Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak,’ will go on sale from 10:00 AM on Tuesday, June 2, 2026. It’s a special menu that seals three carefully selected cheeses inside a plump, juicy hamburg steak, available with a choice of two sauces: Demi-glace Sauce and Umatoma Sauce. The lineup spans 12 variations in total — six Set Meal options and six Rice Set options.

Product Lineup (12 Variations)

Combining the base Demi-glace and Umatoma lines with the addition of an ‘Egg (omelet) topping’ and a ‘cheese topping’ yields six patterns in total. Each of those patterns then comes in two versions — a Set Meal version and a Rice Set version — for 12 products altogether.

Product	Price (Set Meal)	Price (Rice Set)
Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak	1,090 yen	990 yen
Overflowing Three-Kind Rich Cheese-Filled Demi-glace Cheese Hamburg Steak	1,290 yen	1,190 yen
Overflowing Three-Kind Rich Cheese-Filled Demi-glace Egg Hamburg Steak	1,190 yen	1,090 yen
Overflowing Three-Kind Rich Cheese-Filled Demi-glace Egg Cheese Hamburg Steak	1,390 yen	1,290 yen
Overflowing Three-Kind Rich Cheese-Filled Umatoma Hamburg Steak	1,180 yen	1,080 yen
Overflowing Three-Kind Rich Cheese-Filled Umatoma Cheese Hamburg Steak	1,380 yen	1,280 yen

The price gap between the Set Meal and Rice Set versions is a flat 100 yen across the board. Relative to the base Demi-glace (1,090 yen for the Set Meal), adding ‘Egg (omelet)’ adds 100 yen, and adding the ‘cheese topping’ adds 200 yen. The cheapest option is the Rice Set Umatoma (1,080 yen), and the most expensive is the Set Meal Demi-glace Egg Cheese (1,390 yen).

Relationship to the Four Hamburg Steak Set Meals Flagged for Discontinuation on May 26

On the morning of May 26, the menu page on Matsuya’s official website added the note ‘To Be Discontinued Successively’ to four standard hamburg steak set meals all at once. The new ‘Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak’ series reads as a replacement for the Demi-glace Sauce, Demi-glace Sauce and Omelet, and Demi-glace Sauce, Cheese and Omelet lines that are currently flagged for discontinuation.

Menu Flagged for Discontinuation (Noted 5/26)	Price	Successor Candidate (Launching 6/2)	Price
Hamburg Steak with Demi-glace Sauce Set Meal	990 yen	Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal	1,090 yen
Hamburg Steak with Demi-glace Sauce and Omelet Set Meal	1,180 yen	Overflowing Three-Kind Rich Cheese-Filled Demi-glace Egg Hamburg Steak Set Meal	1,190 yen
Hamburg Steak with Demi-glace Sauce, Cheese and Omelet Set Meal	1,380 yen	Overflowing Three-Kind Rich Cheese-Filled Demi-glace Egg Cheese Hamburg Steak Set Meal	1,390 yen

Prices rise only modestly, by 10 to 100 yen in each case — the Set Meal price band stays roughly the same while ‘Three-Kind Rich Cheese-Filled’ becomes the standard spec. The naming convention has also been tidied up: ‘Demi-glace Sauce’ becomes ‘Demi-glace,’ ‘Demi-glace Sauce and Omelet’ becomes ‘Demi-glace Egg,’ and ‘Demi-glace Sauce, Cheese and Omelet’ becomes ‘Demi-glace Egg Cheese.’

The ‘Three Carefully Selected Cheeses’ and ‘Two Signature Sauces’

The official announcement’s product description lines up the following key phrases:

• A special menu that seals three carefully selected cheeses inside a plump, juicy hamburg steak
• Enjoy it with the classic ‘Demi-glace Sauce’ or the garlic-scented ‘Umatoma Sauce’
• A hamburg steak grilled piping hot on a teppan
• Cheese that overflows the moment you cut in with your chopsticks

The official announcement doesn’t specify exactly which three cheeses are used, but they’re worked into the hamburg steak itself, and the promotional banner image depicts a cross-section with yellow cheese sauce flowing out. Of the two sauces, the ‘Umatoma Sauce’ is described as ‘garlic-scented,’ making the garlic element a new selling point.

100-Yen-Off Coupon Now Available on the Official Matsuya App

The promotional banner reads ‘Official Matsuya Foods App / 100-Yen-Off Coupon Now Available!,’ with the coupon valid for one week, from 10:00 AM on 6/2 to 10:00 AM on 6/9. The coupon campaign is concentrated in launch week, lowering the barrier for customers to try the new series.

Item	Details
Launch Date	10:00 AM, Tuesday, June 2, 2026
Eligible Stores	Matsuya locations nationwide, excluding some stores
Takeout	Available (Miso Soup charged separately)
Shareholder Benefit Voucher	Valid on the entire menu
App Coupon	100 yen off (10:00 AM 6/2 – 10:00 AM 6/9)

Difference from Existing ‘Cheese-Topped’ Hamburg Steaks

Among Matsuya’s hamburg steak menu items that carry ‘cheese’ in the product name, current examples include the Hamburg Steak with Demi-glace Sauce, Cheese and Omelet Set Meal (1,380 yen, flagged for discontinuation) and the Cheese Umatoma Hamburg Steak Set Meal (1,180 yen). These were built as a ‘cheese topping’ style, placing cheese on top of the hamburg steak, whereas this new ‘Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak’ takes a structurally different ‘filled’ approach, sealing three cheeses inside the patty.

Menu Item	Price	Cheese Structure	Status
Hamburg Steak with Demi-glace Sauce, Cheese and Omelet Set Meal	1,380 yen	Cheese topping (on top)	Flagged for discontinuation
Cheese Umatoma Hamburg Steak Set Meal	1,180 yen	Cheese topping (on top)	On sale
Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal (6/2)	1,090 yen	Three cheeses (inside)	Launching June 2
Overflowing Three-Kind Rich Cheese-Filled Demi-glace Cheese Hamburg Steak Set Meal (6/2)	1,290 yen	Three cheeses (inside) + cheese topping (on top)	Launching June 2

The new series’ ‘cheese-cheese’ configuration (filled plus topping) creates a double structure where cheese can be enjoyed both inside and on the surface, giving the cheese appeal an extra boost.