Matsuya to Release 'Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak' on June 2 at 10 AM

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title: “Matsuya to Release ‘Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak’ on June 2 at 10 AM” categories:

• official tags:
• news
• term-limited
• announcement published: true created_at: “2026-05-28T10:03:08+09:00” updated_at: “2026-06-14T13:18:24+09:00” thumbnail: “https://cdn.gyumesy.com/articles/8mtxjj/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/8mtxjj/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/menu/152008.html” editor_comment: “A new series that feels like the successor to the Demi-glace and Omelet Demi-glace lines discontinued on 5/26. With a 100 yen off coupon for launch week, it signals a bold refresh heading into summer.” description: “On May 28, 2026, Matsuya announced it will launch the new ‘Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak’ series on June 2 (Tue) at 10 AM. Across two sauce lines, Demi-glace and Umatoma, there are 12 variations priced at 990 to 1,390 yen. A 100 yen off coupon will be distributed in the app during the same period.” related_articles:
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On May 28, 2026, Matsuya announced that it will begin selling its new ‘Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak’ series at 10 AM on Tuesday, June 2, 2026. The special menu packs three carefully selected cheeses inside a plump, juicy Hamburg steak, and customers can choose between two sauce lines: Demi-glace Sauce and Umatoma Sauce. The lineup comes in 12 variations: 6 Set Meals plus 6 Rice Sets.

Product Lineup (12 Variations)

The Demi-glace and Umatoma bases each come with options to add an “Egg (omelet)” topping or a “Cheese” topping, for a total of 6 patterns. Each pattern is offered as either a “Set Meal” or a “Rice Set,” making up 12 products in all.

Product	Price (Set Meal)	Price (Rice Set)
Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak	1,090 yen	990 yen
Overflowing Three-Kind Rich Cheese-Filled Demi-glace Cheese Hamburg Steak	1,290 yen	1,190 yen
Overflowing Three-Kind Rich Cheese-Filled Demi-glace Egg Hamburg Steak	1,190 yen	1,090 yen
Overflowing Three-Kind Rich Cheese-Filled Demi-glace Egg Cheese Hamburg Steak	1,390 yen	1,290 yen
Overflowing Three-Kind Rich Cheese-Filled Umatoma Hamburg Steak	1,180 yen	1,080 yen
Overflowing Three-Kind Rich Cheese-Filled Umatoma Cheese Hamburg Steak	1,380 yen	1,280 yen

The price gap between the Set Meal and Rice Set versions is a uniform 100 yen. Against the basic Demi-glace (Set Meal 1,090 yen), adding “Egg (omelet)” costs +100 yen and adding the “Cheese topping” costs +200 yen. The cheapest item is the Rice Set Umatoma version (1,080 yen), and the most expensive is the Set Meal Demi-glace Egg Cheese version (1,390 yen).

Relationship to the 4 Hamburg Steak Set Meals Slated for Discontinuation on May 26

On the morning of May 26, the menu page of Matsuya’s official website added the note “※To be discontinued successively” to four classic Hamburg Steak Set Meals all at once. The new ‘Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak’ series appears to be designed to replace the Demi-glace Sauce, Omelet Demi-glace, and Cheese Omelet Demi-glace lines that have been flagged for discontinuation.

Menu slated for discontinuation (note added 5/26)	Price	Likely successor (June 2 release)	Price
Hamburg Steak with Demi-glace Sauce Set Meal	990 yen	Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal	1,090 yen
Hamburg Steak with Demi-glace Sauce and Omelet Set Meal	1,180 yen	Overflowing Three-Kind Rich Cheese-Filled Demi-glace Egg Hamburg Steak Set Meal	1,190 yen
Hamburg Steak with Demi-glace Sauce, Cheese and Omelet Set Meal	1,380 yen	Overflowing Three-Kind Rich Cheese-Filled Demi-glace Egg Cheese Hamburg Steak Set Meal	1,390 yen

Prices rise only slightly, by +10 to 100 yen. The Set Meal price range stays almost unchanged while “Three-Kind Rich Cheese-Filled” becomes the standard spec. The naming rules have also been tidied up: “Demi-glace Sauce” becomes “Demi-glace,” “Omelet Demi-glace” becomes “Demi-glace Egg,” and “Cheese Omelet Demi-glace” becomes “Demi-glace Egg Cheese.”

Composition of the “Three Carefully Selected Cheeses” and the “Two Major Sauces”

The product introduction in the official announcement features the following key phrases.

• A special menu with three carefully selected cheeses sealed inside a plump, juicy Hamburg steak
• Enjoy it with the classic ‘Demi-glace Sauce’ or the garlic-scented ‘Umatoma Sauce’
• A Hamburg steak grilled piping hot on an iron plate
• Cheese overflows from the center the moment you break it with your chopsticks

The announcement text does not specify which three cheeses are used. The cheese is kneaded into the Hamburg steak, and the promotional banner image depicts yellow cheese sauce flowing out of a cross-section. Of the two sauce lines, the ‘Umatoma Sauce’ is described as “garlic-scented,” making garlic a newly highlighted element.

100 Yen Off Coupon Now Distributed in the Official Matsuya App

The promotional banner reads “Matsuya Foods Official App / 100 yen off coupon now available!” The coupon is valid from 10:00 on 6/2 to 10:00 on 6/9, a one-week window. Concentrated in the first week after launch, the coupon campaign lowers the barrier to trying the new series.

Item	Details
Release date	Tuesday, June 2, 2026, 10 AM
Participating stores	All Matsuya stores nationwide, excluding some
Takeout	Available (miso soup costs extra)
Shareholder benefit voucher	Valid for all menu items
App coupon	100 yen off (10:00 on 6/2 to 10:00 on 6/9)

How This Differs from Existing “Cheese-on-Top” Hamburg Steaks

Among Matsuya’s Hamburg steak menu, items with cheese in the name currently include the “Hamburg Steak with Demi-glace Sauce, Cheese and Omelet Set Meal” (1,380 yen, slated for discontinuation) and the “Cheese Umatoma Hamburg Steak Fresh Vegetable Salad Set” (1,180 yen). These were “cheese topping” types, with cheese placed on top of the Hamburg steak. The new ‘Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak’ is a “Filled” type that seals three cheeses inside the Hamburg steak, a structurally different approach.

Menu	Price	Cheese composition	Status
Hamburg Steak with Demi-glace Sauce, Cheese and Omelet Set Meal	1,380 yen	Cheese topping (on top)	Slated for discontinuation
Cheese Umatoma Hamburg Steak Fresh Vegetable Salad Set	1,180 yen	Cheese topping (on top)	On sale
Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal (6/2)	1,090 yen	Three cheeses (inside)	Releasing June 2
Overflowing Three-Kind Rich Cheese-Filled Demi-glace Cheese Hamburg Steak Set Meal (6/2)	1,290 yen	Three cheeses (inside) + cheese topping (on top)	Releasing June 2

The new series’ “double cheese” configuration (Filled + topping) delivers cheese both inside and on the surface, a further step up in the cheese appeal.