Matsuya's Official App Sends Push Notification: Part 2 Kobito Pouch Distribution Begins

At 11:31 AM on May 12, Matsuya’s official app used a push notification to announce the distribution of the Original Kobito Pouch for Part 2 of the “Kobito Zukan” collaboration, which began at 10:00 AM the same day. The notification reiterates that ordering one Kids’ Menu item earns a random pouch from all 6 designs, arriving as a follow-up roughly an hour and a half after Part 2 began at 10:00 AM.

Notification Text (Original)

• Title: 📚Get the Kobito Zukan “Original Kobito Pouch”!
• Body: While supplies last! Order one Kids’ Menu item at Matsuya and get a random “Original Kobito Pouch” from 6 designs as a gift🎁

The title opens with the “📚” (book) emoji, and the body closes with the “🎁” (gift) emoji. This is the same visual device as the book emoji “📚” used in the Part 1 end-of-campaign notification (May 9, 10:18 AM), maintaining a consistent series look across the entire Kobito Zukan collaboration. The body opens with “While supplies last!” to create urgency right away, and spells out the exchange structure clearly: one Kids’ Menu item equals one pouch.

Timing: About an Hour and a Half After the 10:00 AM Start

Part 2 Original Kobito Pouch distribution began at 10:00 AM on May 12. This notification (11:31 AM) is a follow-up sent roughly 1 hour and 31 minutes after the start.

Event	Date & Time
Part 2 begins (pouch distribution starts)	May 12, 2026, 10:00 AM
Official app start push notification (this one)	May 12, 2026, 11:31 AM
Lag from start	About 1 hour 31 minutes

The notification avoided the congestion right at the start, dropping 31 minutes after lunchtime began (11:00 AM).

Cross-Channel Timeline: Part 1 Ends, Part 2 Begins

Part 1 Original Kobito Towel distribution ended at 9:59 AM the same day, switching seamlessly to Part 2 pouch distribution at 10:00 AM. Laid out by channel, the announcement timeline reads as follows.

Date & Time	Channel	Content
May 7, 10:00 AM	Official Announcement	Announced Part 2 would begin May 12
May 7, 10:29 AM	Official App	Part 2 announcement push notification
May 8, 6:00 PM	Official X	Part 2 announcement (“The merch is changing”)
May 9, 9:00 AM	Official X	3-day reminder before Part 1 ends
May 9, 10:18 AM	Official App	Part 1 end-of-campaign push notification
May 12, 9:00 AM	Official X	1-hour reminder before Part 2 begins
May 12, 9:53 AM	Official Menu	Kids’ Menu image updated to Part 2 design
May 12, 10:00 AM	Part 2 Begins	Original Kobito Pouch distribution starts
May 12, 10:00 AM	Official X	Kobito Part 2 Follow & Repost Campaign starts
May 12, 11:31 AM (this notification)	Official App	Part 2 distribution start push notification

This marks the 9th announcement in the series dating back to May 7 (combining Official Announcements, app notifications, and X posts), with app notifications continuing to remind users even after Part 2 has begun.