Matsuya Updates Images for Two Kids' Set Meal Items to Kobito Collaboration Part 2 Design
At 9:53 AM on May 12, it was confirmed that two items — the Kids’ Beef Bowl Waku Waku Set and the Kids’ Curry and Rice Waku Waku Set — had been replaced with new product pages in Matsuya’s official website menu data. This is an update of the Kids’ Menu to the Part 2 design, timed to today’s 10:00 AM start of Kobito Collaboration Part 2 (distribution of the Original Kobito Pouch).
| Item | Before (until 9:53 AM, May 12) | After (from 9:53 AM, May 12) |
|---|---|---|
| Kids’ Beef Bowl Waku Waku Set product page | Kobito Collaboration Part 1 design (towel) | Kobito Collaboration Part 2 design (pouch) |
| Kids’ Curry and Rice Waku Waku Set product page | Kobito Collaboration Part 1 design (towel) | Kobito Collaboration Part 2 design (pouch) |
| Price | 450 yen | 450 yen (unchanged) |
There is no change to the price, product name, or category — only the product pages have been replaced with new ones for the Kobito Collaboration Part 2 distribution. The product images have also switched to the campaign design featuring the Kobito Pouch.
Same Pattern as the March 31 Part 1 Launch
On March 31, the day Part 1 launched, the Kids’ Menu images were likewise switched from the standard design to the Kobito Collaboration Part 1 (towel) design. Today’s move is the Part 2 version of that same pattern — the second instance of a Kids’ Menu image swap tied to a collaboration part changeover.
| Date | Details |
|---|---|
| March 31, 2026 | Kids’ Menu images switched to Kobito Collaboration Part 1 (towel) design |
| May 12, 2026 (this time) | Kids’ Menu images switched to Kobito Collaboration Part 2 (pouch) design |
Sequence of Events Leading Up to the Kobito Collaboration Part 2 Launch
Ahead of today’s 10:00 AM launch of Kobito Collaboration Part 2 on May 12, the announcement sequence starting May 7 has been linked to today’s menu-side update.
| Date & Time | Event |
|---|---|
| May 7, 10:00 AM | Official announcement reveals Part 2 will start May 12 |
| May 7, 10:29 AM | Push notification on the official app announcing Part 2 |
| May 8, 6:00 PM | Announcement of Part 2 on official X |
| May 9, 9:00 AM | Reminder on official X that Part 1 ends in 3 days |
| May 9, 10:18 AM | Push notification on the official app announcing the end of Part 1 |
| May 12, 9:00 AM | Reminder on official X that Part 2 starts in 1 hour |
| May 12, 9:53 AM (this update) | Kids’ Menu images updated to the Part 2 design |
| May 12, 10:00 AM | Part 2 Original Kobito Pouch distribution begins (scheduled) |
With just seven minutes remaining before the 10:00 AM distribution start, the menu-side images also switched to the Part 2 design, completing the menu-side reflection of the collaboration update.
Editor's Note
With just seven minutes to go before the 10:00 AM start, the images for the two Kids' Set items switched from the Part 1 towel design to the Part 2 pouch design. This marks the second time an image update has been tied to a collaboration part switch, following March 31.
