Matsuya's Curry Bento 50-Point Grant Campaign Ends September 7

The Matsuya app-exclusive “Curry Bento Point Boost Campaign” will end at 11:59 PM on September 7. The official Matsuya app sent out a notification on September 5 announcing that only two days remained until the deadline. Ordering an eligible curry bento through Matsuben Net or Matsuya Mobile Order grants a flat 50 Matsuya Points.

Five Items Including Founding Beef Curry and Rice Eligible, Matsuben Net and Mobile Order Only

The campaign runs from 12:00 AM on September 1, 2026 to 11:59 PM on September 7, 2026, based on the pickup date and time. The following five items are eligible, with all sizes and the various curry lunch sets included for the point grant.

• Founding Beef Curry and Rice
• Cheese Founding Beef Curry and Rice
• Founding Beef Karegyu
• Hamburg Steak Founding Beef Curry and Rice
• Founding Beef Loin Cutlet Curry and Rice (sold only at stores co-located with Matsunoya)

The point grant applies only to orders placed via Matsuben Net and Matsuya Mobile Order; Matsuben Delivery and various single-item orders are not eligible. Even among curry items, the “Matsuya Original Sauce Roast Beef Founding Beef Curry and Rice” (1,380 yen) is explicitly excluded from the point boost. That item is a limited-time product that debuted on July 28.

Eligible stores are Matsuya locations nationwide, with a few exceptions: stores co-located with My Curry Shokudo, the Haneda Innovation City Store, the Narita Airport Terminal 3 Store, and expressway PA stores are excluded. The 50 points granted are stated to be excluded from point multiplier boost campaigns.

Third Curry Point Boost of 2026, This Time Limited to the “Bento” Format

This is the third time in 2026 that a 50-point grant has targeted curry items. The previous two ran from April 14–27 and May 12–18 under the name “Curry Menu Point Boost Campaign,” each also granting 50 points. This time the name has changed to “Curry Bento Point Boost Campaign,” and eligibility is narrowed to the bento format ordered via Matsuben Net and Matsuya Mobile Order.

The app-exclusive initiative of adding bonus Matsuya Points to bento orders has continued while rotating the eligible menu, and most recently in July the Hamburg Steak Set Meal Bento was the target. This is the first time curry has been selected for this bento-format initiative.

At the same time, the “Matsuya Mobile Order Triple Point Campaign,” which increases points earned on Matsuben Net and Matsuya Mobile Order orders, is also running concurrently through September 14.