Matsuya to launch campaign granting 50 points on five items including Founding Beef Curry on September 1

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title: “Matsuya to launch campaign granting 50 points on five items including Founding Beef Curry on September 1” categories:

• campaign tags:
• news
• point
• app
• matsuya-point published: true created_at: “2026-08-31T19:30:16+09:00” updated_at: “2026-08-31T19:30:16+09:00” thumbnail: “https://cdn.gyumesy.com/articles/c232sh/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/c232sh/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/news/” editor_comment: “The name has changed to "Bento," but the substance is the third round of 50 points. If you’re aiming for the best deal, the 680 yen bowl gives the highest return relative to its price, at least on paper.” description: “From September 1 to 7, Matsuya will run a campaign granting 50 Matsuya Points on five curry items, including Founding Beef Curry, exclusively for Matsuben Net and Matsuya Mobile Order. The priciest item, the 1,380 yen Roast Beef Founding Beef Curry, was excluded.” series_key: null related_articles:
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From 0:00 on Tuesday, September 1, 2026, through 23:59 on Monday, September 7, Matsuya will run its “Curry Bento Point Boost Campaign,” granting 50 Matsuya Points on five curry items. The campaign applies to Matsuben Net and Matsuya Mobile Order; Matsuben Delivery is not covered. The grant is a flat 50 points regardless of the item, and the campaign is one of several monthly promotions announced in a cluster for the new month.

Five Founding Beef Curry items qualify, but the priciest one is excluded

The qualifying items are Founding Beef Curry & Rice, Beef Curry w/ Cheese, Beef Curry w/ Simmered Beef, Beef Curry w/ Hamburg Steak, and Founding Beef Loin Cutlet Curry and Rice. Each earns 50 Matsuya Points, and the eligible price is the set meal price (rice and salad included).

Among them, Founding Beef Loin Cutlet Curry and Rice (1,070 yen) is a store-limited item sold only at stores co-located with Matsunoya, so it can be bought at fewer locations than the other four. The curry-only versions without rice and salad (560 yen) are explicitly excluded. Lunch sets are included (Founding Beef Curry Lunch Set at 730 yen, Cheese at 930 yen, Hamburg Steak at 940 yen, and Karegyu Lunch Set at 1,000 yen).

Another point: although the campaign carries the “Curry Bento” name, the most expensive curry on the current menu, the Matsuya Original Sauce Roast Beef Founding Beef Curry (1,380 yen), is excluded. It is a limited-time item on sale since July 28, 2026, and has never been included in past curry-related point boosts.

Flat 50 points: the cheaper the bowl, the higher the ratio to its price

Because the grant is a flat 50 points regardless of price, the ratio of points to price is higher for cheaper items. Based on set meal prices, it works out as follows.

Qualifying item	Price	Points as % of price
Founding Beef Curry & Rice	680 yen	approx. 7.4%
Beef Curry w/ Cheese	880 yen	approx. 5.7%
Beef Curry w/ Hamburg Steak	890 yen	approx. 5.6%
Beef Curry w/ Simmered Beef	950 yen	approx. 5.3%
Founding Beef Loin Cutlet Curry and Rice	1,070 yen	approx. 4.7%

Between the cheapest, Founding Beef Curry & Rice (680 yen), and the priciest, Founding Beef Loin Cutlet Curry and Rice (1,070 yen), the ratio differs by 2.7 percentage points. If points are all you care about, Founding Beef Curry & Rice has the highest ratio among the set meals.

From “Curry Menu” to “Curry Bento”: the third round

This is the third time in 2026 that Matsuya has granted 50 points on curry. The previous two ran under the name “Curry Menu Point Boost Campaign,” from April 14 to April 27 and from May 12 to May 18, both granting 50 points. Limiting eligibility to Matsuben Net and Matsuya Mobile Order is also the same as the previous two rounds; only the name has changed to “Curry Bento.”

The qualifying items have changed as well. Eight items were covered in May, but the Chunky Stewed Chicken Curry and Rice, Butter Chicken Curry and Rice, and Cream Butter Curry and Rice that were included back then have since been discontinued and are no longer eligible. Umatoma Hamburg Steak Founding Beef Curry was also discontinued on June 2. As a result, this round’s eligible items have been narrowed to five, in line with the current curry lineup. The 50-point grant itself has remained unchanged since the first round.

Campaigns switch over at the turn of the month

This Curry Bento Point Boost starts without a gap, right as the preceding “Matsuben Net Double Point Campaign” (0:00 on August 11 through 23:59 on August 31) ends. September’s lineup kicks in the day after the August promotions wrap up, and several other campaign announcements starting September 1 were published on the same date.