Matsuya to Relaunch Curry 50-Point Boost Campaign from May 12–18

On May 11, Matsuya announced it will hold its app-exclusive “Curry Menu Point Boost Campaign” for seven days, from 0:00 on Tuesday, May 12 to 23:59 on Monday, May 18. Ordering an eligible curry menu item via Matsuben Net or Matsuya Mobile Order earns an additional 50 Matsuya Points (worth 50 yen).

The 8 Eligible Items and 50-Point Rebate Rates

The lineup covers 8 items in total: 5 staple items centered on “Founding Beef Curry and Rice,” the “Founding Beef Loin Cutlet Curry and Rice” available only at Matsunoya co-located stores, and the Batachiki and Cream Butter Curry and Rice items launching at 10:00 on May 12. All sizes are eligible, but Only menu items and Matsuben Delivery orders are excluded.

Here are the 7 items with published pricing, listed at their Regular Serving price.

Menu Item	Regular Serving Price (tax included)	50-Point Rebate Rate
Cream Butter Curry and Rice (launching 10:00 on 5/12)	730 yen	approx. 6.85%
Founding Beef Curry and Rice	780 yen	approx. 6.41%
Cheese Founding Beef Curry and Rice	980 yen	approx. 5.10%
Butter Chicken Curry and Rice (launching 10:00 on 5/12)	980 yen	approx. 5.10%
Founding Beef Karegyu	1,050 yen	approx. 4.76%
Hamburg Steak Founding Beef Curry and Rice	1,150 yen	approx. 4.35%
Umatoma Hamburg Steak Founding Beef Curry and Rice	1,280 yen	approx. 3.91%

The highest rebate rate belongs to “Cream Butter Curry and Rice” (730 yen) at approximately 6.85%, making it the most efficient way to grab the 50 points. Various Curry Lunch Sets are also included in the point-earning eligibility. The remaining item, “Founding Beef Loin Cutlet Curry and Rice,” is a set meal item sold separately, available only at Matsunoya co-located stores.

Batachiki and Cream Butter Eligible From Day One, Gorochiki Excluded Upon Discontinuation

May 12, the campaign’s start date, is also a day of major turnover within Matsuya’s curry category.

Change at 10:00 on May 12	Details
“Butter Chicken Curry and Rice” launches	Returning for the first time in about 20 months, eligible for the point boost from day one
“Cream Butter Curry and Rice” launches	A more affordable line alongside Batachiki, eligible for the point boost from day one
“Chunky Stewed Chicken Curry and Rice” discontinued	Eligible for points until discontinuation (ends at 10:00 on 5/12)

The official announcement notes, “‘Chunky Stewed Chicken Curry and Rice’ will be discontinued at 10:00 on Tuesday, May 12. It remains eligible for points until discontinuation.” This means that for a brief 10-hour window from 0:00 to 10:00 on May 12, all three curries—Gorochiki plus Batachiki and Cream Butter—overlap as eligible items simultaneously. The Point Boost Campaign effectively bridges the launch of Batachiki and Cream Butter with the discontinuation of Gorochiki.

Relaunched From the Previous Run (4/14–4/27)

The Curry Menu Point Boost Campaign previously ran for 14 days from April 14 to April 27, so this marks a relaunch about two weeks later. The eligible items and duration have changed as follows.

Item	Previous (4/14–4/27)	This Time (5/12–5/18)
Duration	14 days	7 days (half)
Number of Eligible Items	6 items	8 items
Chunky Stewed Chicken Curry and Rice	Eligible (relaunched same day)	Not eligible (discontinued 10:00 on 5/12)
Butter Chicken Curry and Rice	N/A (not yet released)	Eligible (launches 10:00 on 5/12)
Cream Butter Curry and Rice	N/A (not yet released)	Eligible (launches 10:00 on 5/12)
Founding Beef Loin Cutlet Curry and Rice	Not eligible	Eligible (Matsunoya co-located stores only)

While the duration has been halved to 7 days, the number of eligible items has grown by two to 8. Following the previous “bowls to curry” baton pass, this relaunch is tied to an internal curry lineup swap—from Gorochiki to Batachiki and Cream Butter.

Campaign Details

Item	Details
Period	0:00 on Tuesday, May 12, 2026 – 23:59 on Monday, May 18, 2026 (based on pickup date/time)
Order Method	Matsuben Net or Matsuya Mobile Order
Points Earned	50 points per eligible item ordered
Usage Limit	Unlimited during the campaign period
Eligible Stores	Matsuya stores nationwide, excluding certain locations (excludes My Curry Shokudo co-located stores, Haneda Innovation City Store, Narita Airport Terminal 3 Store, and highway PA stores)
Not Eligible	Matsuben Delivery, Only menu items, combined use with point multiplier campaigns

This campaign runs alongside, but in a separate framework from, the concurrent “Matsuben Net Double Point Campaign” (5/1–5/17) and “PayPay Up to 10% Cashback” (5/7–5/17) promotions, and it is explicitly stated that combined use with point multiplier campaigns is not allowed.