Matsuya's Official X Posts Third "Which Matsuya Is This?" Store-Guessing Quiz

At 14:14 on July 18, 2026, Matsuya’s official X account (@matsuya_foods) posted a single in-store photo captioned “Which Matsuya is this? (╹◡╹),” inviting readers to guess the location of the store shown in the picture.

“Which Matsuya Is This?” Marks Its Third Installment — the Previous Two Answers Were Never Revealed

This marks the third quiz in the “Which Matsuya Is This?” format, following the first installment at 18:18 on May 11 (a stacked storefront with Matsuya on the first floor and Matsunoya on the second) and the second at 19:30 on May 15 (a stacked storefront with Matsuya on the first floor and Shoken Chinese Dining on the second). While the first and second installments came in quick succession just four days apart, this time the gap stretched to 64 days since the second — by far the longest interval in the series so far.

Quiz	Posted	Store Shown
1st	May 11, 18:18	Stacked storefront: Matsuya (1F), Matsunoya (2F) (exterior)
2nd	May 15, 19:30	Stacked storefront: Matsuya (1F), Shoken Chinese Dining (2F) (nighttime exterior)
This time	July 18, 14:14	Food-court-style in-store counter

In neither of the previous two cases has the official account followed up with a post revealing the answer. Without any resolution, the account simply moves on to the next product announcement or taste-test post, and “posting the quiz and never answering” is becoming something of a tradition for this series. All three attached photos are also distinct shots — none of them reuses an image from a previous post.

This Time’s Shot Is “Indoors, Food-Court Style” — a Different Angle from the Two Nighttime Exteriors

Whereas the previous two quizzes showed nighttime storefront exteriors, this time the shot switches to a brightly lit interior — specifically, a composition looking across a food-court-style counter.

Lining up the visible details reveals several clues that narrow down the store.

• A food-court-style layout with a pickup counter bearing the Matsuya logo (labeled “ご提供口／Food Pickup Window”) and a shared tableware return station to its left.
• An electronic “Preparing” order-number board displaying three-digit numbers in the 188–216 range, suggesting a high-turnover store where numbers cycle this far.
• A ticket vending machine sign written in four languages — Japanese, Chinese (Simplified and Traditional), and Korean (“券売機／售票机／售票機／매표기”) — pointing to a location with heavy use by overseas visitors.
• Two cashless-compatible touch-panel ticket vending machines standing side by side.
• Posters advertising the Twice-cooked Pork Set Meal at 960 yen (released July 14, with toppings of Soft-boiled Egg and Mt. Fuji Kimchi noted), Soy Milk Pudding at 180 yen, and the Fluffy Egg Grilled Eel Bowl at 1,180 yen, confirming the photo was taken during the current lineup period.

In the lower right of the frame, an illustration of Macky & Yakky rushing to carry plates with flustered expressions has been composited in, which, combined with the order board’s numbers nearing their upper range, plays up the mood of a bustling store.

That said, no signage or notice identifying the store name or location appears in the shot, so the specific store cannot be pinned down. The combination of multilingual signage, a food-court format, and high customer turnover suggests a corner of a large facility with heavy tourist or transit traffic — such as a highway service area, an airport, or a large commercial complex.

Light Content Slipped Into the First Day of a Three-Day Weekend

This quiz was posted on the same day — the first day of the three-day weekend running from July 18 to 20 — as an earlier post at 10:00 that same day promoting the ONE PIECE Set with “First day of the three-day weekend 🎉 Got your plans set?” The quiz post itself is a standalone, lighthearted piece containing no lead-in to any new product or campaign; it was slipped in as a bit of light, reader-participation content between promotional pushes such as the Twice-cooked Pork release (July 14) and reservations for the Grilled Eel Bowl ahead of the Day of the Ox (pickup on July 26).