Matsuya Official X Launches Follow & Repost Campaign for 'Fluffy Egg Grilled Eel Bowl' Release — 1,000 Matsuya Points for 30 Winners

At 10:00 a.m. on June 23, 2026, Matsuya Foods’ official X account (@matsuya_foods) launched a Follow & Repost Campaign to celebrate the release of the summer staple ‘Fluffy Egg Grilled Eel Bowl,’ which went on sale the same day. Thirty winners will be chosen by lottery to receive 1,000 Matsuya Points usable in the Matsuya Foods official app. Entries close Monday, June 29.

How to Enter and Prizes

Item	Details
Prize	1,000 Matsuya Points (usable in the official app)
Number of Winners	30, chosen by lottery
How to Enter	① Follow @matsuya_foods ② Repost the campaign post
Entry Deadline	Monday, June 29, 2026

Celebrating the release of the ‘Fluffy Egg Grilled Eel Bowl’ 🎉 We’re holding a Follow & Repost Campaign — 30 winners chosen by lottery will receive 1,000 Matsuya Points usable in the Matsuya Foods official app! ★How to Enter★ ① Follow @matsuya_foods ② Repost this post Deadline: Monday, June 29, 2026

The Campaign Visual: A ‘Sinfully Fluffy’ Fluffy Egg Grilled Eel Bowl

The attached campaign image centers on a straight-down shot of the Fluffy Egg Grilled Eel Bowl. Chopsticks lift a piece of fragrantly grilled eel, revealing the fluffy, soft-set thick omelet beneath and steam rising from the bowl, while the tagline ‘Sinfully Fluffy,’ carried over from the release announcement, sits in the upper right. Text at the bottom reads ‘Follow & Repost for a chance to win 1,000 Matsuya Points — 30 winners!!’ with ‘Entry period: through 6/29’ in the lower right, giving the prize and deadline at a glance.

The Regular 1,000-Point, 30-Winner Follow & Repost Tied to New Product Launches

Matsuya routinely runs a Follow & Repost Campaign giving 1,000 Matsuya Points to 30 winners each time it launches a new product. Recent rounds have covered the June 2 ‘Overflowing Rich Cheese-Filled Hamburg Steak, Three Ways,’ the June 9 ‘Neo Tomato Chunky Chicken Curry and Rice,’ and the June 16 revival of ‘Shkmeruli.’ This time, the June 23 Fluffy Egg Grilled Eel Bowl gets the same 1,000-point, 30-winner treatment. The prize amount and number of winners stay fixed each round, with the campaign simply tied to whichever new product happens to be launching.

Today’s Release: The Summer Staple ‘Fluffy Egg Grilled Eel Bowl’

The Fluffy Egg Grilled Eel Bowl (1,180 yen) is Matsuya’s summer staple eel menu item, released today, June 23, at 10:00 a.m., marking its eighth year. It’s a renewal of last year’s ‘Grilled Eel & Egg Bowl,’ refined with a focus on the egg’s texture, and is offered alongside the Grilled Eel Bowl (980 yen) and Eel Combo Beef Bowl (1,180 yen) as part of a 12-item lineup. This campaign is timed to coincide with the item’s launch day.