Matsuya's Official X Marks Today's Shkmeruli Launch with Follow & Repost Campaign: 1,000 Points to 30 Winners

On June 16, 2026 at 10:00 AM, Matsuya’s official X account (@matsuya_foods) launched a Follow & Repost Campaign to celebrate the same-day 10:00 AM launch of Shkmeruli, part of Matsuya’s 60th Founding Anniversary initiatives. Thirty winners will be randomly selected to receive 1,000 Matsuya Points, redeemable in the official Matsuya Foods app, with entries open through Monday, June 22. Dropping a Follow & Repost campaign at the exact moment of launch mirrors the Follow & Repost campaign for the Taco Rice launch on May 5, 2026 (also 1,000 points to 30 winners) down to the last detail.

Campaign Overview

Item	Details
Post Time	10:00 AM, Tuesday, June 16, 2026
Prize	1,000 Matsuya Points
Winners	30
Selection Method	Random Drawing
Entry Method ①	Follow @matsuya_foods
Entry Method ②	Repost this post
Entry Period	Through Monday, June 22, 2026
Points Usable At	Official Matsuya Foods app

Key Visual in the Attached Image

The attached image’s main photo is an overhead shot of Shkmeruli simmering in an iron pot (chicken, potato, shredded cheese, bell pepper, and Shkmeruli sauce), overlaid with the taglines “On sale simultaneously at Matsuya locations worldwide.” and “Matsuya delivers the world’s most delicious garlic dish.” Above it sits a banner reading “Matsuya 60th Founding Anniversary — [Shkmeruli] Limited-Quantity Revival Sale” alongside the 60th anniversary logo, with a “Made with 100% Domestic Rice” badge in the lower left. The bottom half is a two-tier campaign information panel reading “Follow & Repost for a chance to win 1,000 Matsuya Points — 30 winners!!”, “Entry period: through 6/22,” and the Matsuya logo.

An Exact Match with the May 5 Taco Rice Launch Follow & Repost Campaign

The most recent campaign of this type was the Taco Rice launch Follow & Repost Campaign dropped at 10:00 AM on May 5, 2026. The prize (1,000 Matsuya Points), number of winners (30), entry method (Follow & Repost), and timing (10:00 AM, the same day and hour as the new menu item’s launch) are all identical, suggesting that dropping a 1,000-points-to-30-winners Follow & Repost campaign at the exact hour of a new menu launch has become a fixed template.

Item	Shkmeruli Launch (Today)	Taco Rice Launch (5/5)
Post Date/Time	6/16/2026 10:00 AM	5/5/2026 10:00 AM
Prize	1,000 Matsuya Points	1,000 Matsuya Points
Winners	30	30
Entry Method	Follow & Repost	Follow & Repost

Where This Fits Among the 60th Anniversary Initiatives

Shkmeruli itself just joined the official menu at 10:00 AM today in a four-item lineup (Regular-style Set Meal, Regular-style Rice Set, Hot Pot-style Set Meal, and Hot Pot-style Rice Set) plus a dedicated Extra Cheese add-on (120 yen). At the same hour today, the Matsuya Mobile Order Triple Point Campaign (June 16-30) also kicked off in parallel, meaning Shkmeruli’s launch day is designed to concentrate three 60th Founding Anniversary initiatives at once: the new menu rollout, triple points, and the 1,000-point Follow & Repost campaign on X.