Matsuya Official X: Store-Limited 'Beef Steak Bowl' Uses Rare Blade Meat Cut, Taste-Test Report

At 19:11 on June 24, 2026, Matsuya’s official X account (@matsuya_foods) posted an “I tried it” report on the store-limited menu item “Beef Steak Bowl,” whose test sale had begun the previous day. The post introduced the beef as using a rare cut called “blade meat,” with a punchy flavor driven by a strong hit of garlic, describing it as “a bowl your instincts will crave.”

Post Content

We tried the “Beef Steak Bowl,” which has been on test sale since yesterday ( ¯꒳¯ )

It has a punchy flavor with a strong hit of garlic — appetite fully unlocked from the first bite 💥 The beef uses a rare cut called blade meat, and the more you chew, the more the flavor spreads!

A bowl your instincts will crave — give it a try!

↓ Find participating stores here ↓ (Link to list of participating stores) #WhileSuppliesLast #SorryIfItsSoldOut

Item	Details
Posted at	19:11, Wednesday, June 24, 2026
Channel	Matsuya’s official X account (@matsuya_foods)
Format	Standalone post (no quote retweet)
Attached image	1 (photo of the meal)
Item featured	Beef Steak Bowl

Store-Limited Bowl Featuring the Rare “Blade Meat” Cut

The Beef Steak Bowl is a store-limited menu item that went on sale at 10:00 on Tuesday, June 23 — the day before this post — at 64 stores nationwide. It’s built around blade meat, a rare cut from the upper rib loin, grilled on a teppan griddle and laid over a bowl of rice, topped with a generous helping of garlic chips and scallion. The sauce is described as tamari soy sauce infused with garlic aroma, layered with the richness of red wine and the sharpness of black pepper. The rice is 100% domestically grown, and the bowl comes with a specially made miso soup. Pricing varies by store between 1,280 yen and 1,380 yen, with 32 stores offering each price. The post’s descriptions — “a strong hit of garlic” and “blade meat, a rare cut” — confirm, through the official account’s own taste test, the details announced at launch.

The attached photo shows a white-and-green bowl embossed with the Matsuya logo, holding a steak seared to a golden-brown finish and topped with a generous scattering of garlic chips and chopped scallion. In front, rice glistening with the tamari soy sauce-based sauce peeks out, with a fresh vegetable salad topped with corn at the back right and a bowl of miso soup at the front right. The image captures garlic chips piled on as if they were the star of the dish, backing up the post’s claim of “a strong hit of garlic.”

Emoticon Shifts from (╹◡╹) Last Time to ( ¯꒳¯ )

In Matsuya’s official “I tried it” posts, the emoticon used at the end of sentences or in self-introductions has become a point worth tracking, and this time “( ¯꒳¯ )” was used. This emoticon first appeared as a self-introduction in the June 2 post about the Demi-glace Hamburg Steak Set Meal, with the line “Hello everyone, I’m ( ¯꒳¯ ).” Since the most recent post before this one, on June 23 about the Fluffy Egg Grilled Eel Bowl, used “（╹◡╹）,” the two emoticons continue to appear in alternation.

Date	Item Eaten	Emoticon
June 2	Overflowing 3-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal	( ¯꒳¯ ) (self-introduction)
June 3	Cheese-Filled Umatoma Cheese Hamburg Steak Set Meal	（╹◡╹）
June 23	Fluffy Egg Grilled Eel Bowl	（╹◡╹）
June 24 (this post)	Beef Steak Bowl	( ¯꒳¯ ) (end of sentence)

This time, rather than a self-introduction, the emoticon was appended at the end of the sentence as “We tried it ( ¯꒳¯ ),” continuing the pattern that suggests multiple writers are taking turns posting.