Matsuya's Official X Debuts New Emoticon '( ¯꒳¯ )' in Eating Report on the 'Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal'

Matsuya’s official X account (@matsuya_foods) posted a report at 7:25 PM on June 2, 2026, saying it had eaten the ‘Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal’ (1,090 yen), a regular set meal that went on sale at 10 AM the same day. The post opens with a self-introduction, “Nice to meet you all. I’m ( ¯꒳¯ ).” It marks the debut of a new emoticon, ‘( ¯꒳¯ )’, different from the ‘（╹◡╹）’ that had become the staple of May’s eating-report posts.

Original Post

Nice to meet you all. I’m ( ¯꒳¯ ).

Today I ate the “Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal.” The combination of rich cheese and deeply flavorful demi-glace sauce was irresistible 🧀 Cheese lovers, please enjoy it to the fullest ✨

The post has four parts: a self-introduction, an introduction of the menu item eaten, an impression, and an invitation to readers. The wording also differs from the usual in several places: the closing verb is “ate” rather than “had the pleasure of eating,” and the invitation is “please enjoy it to the fullest” rather than phrases such as “please give it a try” or “have you tried it yet?”

Switch from the ‘（╹◡╹）’ Emoticon and the Self-Introduction Style

From May onward, the emoticon in Matsuya’s official X eating-report posts was almost always ‘（╹◡╹）’ at the end of the post. This time, the emoticon changed to ‘( ¯꒳¯ )’, and the post also uses the emoticon itself as a name in a self-introduction: “Nice to meet you all. I’m ( ¯꒳¯ ).”

Date	Menu item eaten	Emoticon in the eating report
May 4	Iburigakko Beef Bowl	‘（╹◡╹）’ at the end
May 5	Taco Rice	‘（╹◡╹）’ at the end
May 6	Yatarazuke Beef Bowl	‘（╹◡╹）’ at the end
May 13	Butter Chicken Curry and Rice	‘（╹◡╹）’ at the end
May 18	Beef Bibim Bowl	No emoticon (ends with ‘!’)
May 19	Set Meal of Grilled Thick Pork with Chimichurri Sauce	‘（╹◡╹）’ at the end
May 26	Hamburg Steak with Black Carbonara Sauce	‘（╹◡╹）’ at the end
May 29	Large Serving Grilled Thick Pork Loin Set Meal	‘（╹◡╹）’ at the end
June 2 (this post)	Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal	Name introduction: “I’m ( ¯꒳¯ ).”

Of the eight eating-report posts in May, seven used ‘（╹◡╹）’ at the end. This time, ‘( ¯꒳¯ )’ is used as a name instead. Because the post came with a “Nice to meet you all” self-introduction, it looks like a sign of either a rotation among a team of account operators or a new member joining.

About the Menu Item Eaten: ‘Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal’

Item	Details
Product name	Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal
Price	1,090 yen
Release	Tuesday, June 2, 2026, 10 AM
Category	Regular (set meal category)
Set contents	Comes with rice and salad

This item is one of six new Hamburg steak dishes in the ‘Overflowing Three-Kind Rich Cheese-Filled’ lineup, added to the set meal category at 10 AM on June 2. In the photo of the meal, a hamburg steak fully covered in demi-glace sauce sits on a white round plate bearing the MATSUYA logo. Cutting the hamburg steak open in the center reveals yellow cheese flowing out, visually emphasizing the ‘cheese-filled’ finish promised by the product name. Rice, a fresh cabbage salad with corn, and wakame miso soup are lined up alongside it as the set meal.

Wrapping Up Today’s Cheese-Filled Six-Item Announcement Sequence

The six ‘Overflowing Three-Kind Rich Cheese-Filled’ hamburg steak items went on sale together in the set meal category at 10 AM on June 2. Through the morning alone, announcements ran across multiple channels, including the official X account (the 10 AM release announcement and a follow & repost campaign) and push notifications from the official app. This evening’s eating report serves as the closing piece of that release announcement sequence, with the debut of the new ‘( ¯꒳¯ )’ emoticon and the official account itself completing the cycle by eating the new product.