Matsuya's Official X Debuts New Emoticon '( ¯꒳¯ )' While Reporting on Eating the 'Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal'

Matsuya’s official X account (@matsuya_foods) posted at 19:25 on June 2, 2026, reporting that it had eaten the regular set meal ‘Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal’ (1,090 yen), which went on sale today at 10:00. The post opens with a self-introduction, ‘Hello everyone, I’m ( ¯꒳¯ ).’ — marking the debut of a new emoticon, ‘( ¯꒳¯ )’, distinct from the ‘（╹◡╹）’ that had become the standard in the account’s ‘what I ate’ posts throughout May.

Original Post

Hello everyone. I’m ( ¯꒳¯ ).

Today I ate the “Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal.” The combination of rich cheese and deeply flavorful demi-glace sauce was irresistible🧀 Cheese lovers, please be sure to savor it✨

The post is structured in four parts: self-introduction, menu item eaten, impressions, and an invitation to readers. The verb ending also differs, using “食べました” (ate) rather than the more polite “頂きました” or “いただきました,” and the invitation phrase is “ぜひご堪能ください” (please savor it) instead of the standard “ぜひお試しを” (please try it) or “もう食べていただけましたか” (have you eaten it yet?) used through May — swapping out the vocabulary in multiple places from the account’s established phrasing.

The Switch from ‘（╹◡╹）’ and the New Self-Introduction Style

The emoticon used in Matsuya’s official X “what I ate” posts had, since May, almost always appeared as ‘（╹◡╹）’ at the end of the text. This latest post not only switches the emoticon to ‘( ¯꒳¯ )’ but also adopts a self-introduction style that uses the emoticon itself as a name — as in “Hello everyone. I’m ( ¯꒳¯ ).”

Date	Menu Item Eaten	Emoticon in Eating Post
May 4	Iburigakko Beef Bowl	‘（╹◡╹）’ at end of text
May 5	Taco Rice	‘（╹◡╹）’ at end of text
May 6	Yatarazuke Beef Bowl	‘（╹◡╹）’ at end of text
May 13	Butter Chicken Curry and Rice	‘（╹◡╹）’ at end of text
May 18	Beef Bibim Bowl	No emoticon (ended with “!”)
May 19	Set Meal of Grilled Thick Pork with Chimichurri Sauce	‘（╹◡╹）’ at end of text
May 26	Hamburg Steak with Black Carbonara Sauce	‘（╹◡╹）’ at end of text
May 29	Large-Serving Set Meal of Grilled Thick Pork Loin	‘（╹◡╹）’ at end of text
June 2 (this post)	Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal	Self-introduction: “I’m ( ¯꒳¯ ).”

Of the eight “what I ate” posts in May, seven used ‘（╹◡╹）’ at the end of the text, while this post instead uses ‘( ¯꒳¯ )’ as a form of self-naming. Given that it comes with the self-introduction “Hello everyone,” the shift appears to signal either a rotation among multiple people running the account or the addition of a new member to the team behind it.

About the ‘Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal’

Item	Details
Product Name	Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal
Price	1,090 yen
Release	10:00, Tuesday, June 2, 2026
Sales Category	Regular (Set Meal category)
Set Meal Contents	Includes Rice and Salad

This item is one of six new hamburg-steak-type products in the “Overflowing Three-Kind Rich Cheese-Filled…” lineup that went live in the Set Meal category today, June 2, at 10:00. In the eating photo, a hamburg steak fully coated in demi-glace sauce sits on a round white plate bearing the MATSUYA logo. Yellow cheese flows out from the cross-section where the center of the steak has been split open, visually emphasizing the “cheese-filled” finish suggested by the product name. On the side, the set meal is rounded out with rice, a fresh cabbage salad with corn, and wakame miso soup.

The Close of Today’s Announcement Sequence for the Six Cheese-Filled Products

The six hamburg-steak-type products in the “Overflowing Three-Kind Rich Cheese-Filled…” lineup all launched simultaneously in the Set Meal category today, June 2, at 10:00, with announcements running across multiple channels during the morning alone — including the official X account (a 10:00 release announcement and a Follow & Repost Campaign) and an official app push notification. Tonight’s eating post caps off that release announcement sequence, and as the debut post for the new emoticon ‘( ¯꒳¯ )’, it rounds things out with the official account itself reporting on eating the new product.